RANDOM THOUGHTS

TikTok’s future in the U.S. remains uncertain as former President Trump extends the shutdown deadline, giving the platform and investors more time to negotiate a deal. At the same time, Oracle is positioned to take on a critical role in managing TikTok’s U.S. algorithm, a move that could reshape how content is distributed and how brands reach audiences. For marketers, this means balancing short-term stability with long-term strategy, staying prepared for shifts in transparency, ad targeting, and audience engagement.

Social media is evolving fast, and September 2025 was proof. Read our social media round-up for more on what these updates mean for creators and brands; let’s dive in!

The YouTube Next Gen Report reveals a new creative language known as Creative Maximalism, a visually complex, deeply referential, and global style.

If you're looking to amplify your visibility, integrating search advertising into your marketing strategy can be a game-changer. Here’s how search advertising can help public speakers get noticed.

Let's break down the latest Instagram upgrades and how they're shifting power into creators' hands.

In 2025, Gen Z and Millennials dominate social feeds. Here's how you can create vulnerable, authentic content to win over your audience.

We examined which social media platforms have delivered the best return on investment (ROI)—Facebook, Instagram, TikTok, LinkedIn, or YouTube?

Let’s dive into the August 2025 top social media trends and what we can learn from them.