In a world where consumers are bombarded with endless content, how do brands ensure they truly connect with their audience? The answer lies in understanding and speaking their love language. In 2025, it’s no longer enough to simply sell a product or service; brands must cultivate emotional connections, making their customers feel valued and understood. […]
If you're a keynote speaker, you've probably heard of sizzle reels. But what are they, and why are they important for your marketing strategy? We’re going to break down why sizzle reels are a game-changer for speakers like you.
Countless companies have turned to SMS and push notification marketing as tools to engage with their audiences directly, but how do brands determine if these strategies are right for them?
Lead magnets serve as powerful tools for capturing the attention of potential customers and converting them into, well, leads. However, not all lead magnets are created equal. To maximize their effectiveness, it's essential to understand and implement best practices. Read on as we explore best practices for lead generation to create quality leads for your […]
Nielsen’s Annual Marketing Report is here, with insights into how marketers should be allocating budgets and measuring success in 2024. We've compiled the key takeaways all marketers need to know this post!
As we bid farewell to 2023 and head into 2024, it's time to reflect on the whirlwind of events that shaped the social landscape this past year. From the rise of artificial intelligence to new social platforms, the year was plenty noteworthy (and a bit hectic if you ask us). In this blog post, we'll delve into the defining moments of 2023 and offer a glimpse into what we can expect in the upcoming year.
The use of ChatGPT has been a rising trend in the digital marketing world, so we wanted to test its limits. Could AI write a children's book good enought to publish?
As social media nerds, our team at Random loves browsing social media for brands that post unique and engaging content. Lucky for us, many of these brands just happen to be food-related. We're either really hungry at Random, or food brands have unlocked the secrets to social media success. Probably a little bit of both. […]
