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Category: Strategy

August 7, 2024
From Ordinary to Extraordinary: Transform Your Speaking Career with a Sizzle Reel

If you're a keynote speaker, you've probably heard of sizzle reels. But what are they, and why are they important for your marketing strategy? We’re going to break down why sizzle reels are a game-changer for speakers like you.

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July 23, 2024
SMS and Push Notification Marketing: Is It Right for Your Brand?

Countless companies have turned to SMS and push notification marketing as tools to engage with their audiences directly, but how do brands determine if these strategies are right for them?

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June 21, 2024
Crafting Compelling Lead Magnets: Best Practices for Generating Quality Leads

Lead magnets serve as powerful tools for capturing the attention of potential customers and converting them into, well, leads. However, not all lead magnets are created equal. To maximize their effectiveness, it's essential to understand and implement best practices. Read on as we explore best practices for lead generation to create quality leads for your […]

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May 17, 2024
Unpacking the 2024 Nielsen Marketing Report: Strategies to Supercharge Your Campaigns

Nielsen’s Annual Marketing Report is here, with insights into how marketers should be allocating budgets and measuring success in 2024. We've compiled the key takeaways all marketers need to know this post!

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January 23, 2024
Random Presents: 2023 Social Media Wrapped

As we bid farewell to 2023 and head into 2024, it's time to reflect on the whirlwind of events that shaped the social landscape this past year. From the rise of artificial intelligence to new social platforms, the year was plenty noteworthy (and a bit hectic if you ask us). In this blog post, we'll delve into the defining moments of 2023 and offer a glimpse into what we can expect in the upcoming year.

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November 6, 2023
We Created a Children's Book Using Only AI - Here's How We Did It

The use of ChatGPT has been a rising trend in the digital marketing world, so we wanted to test its limits. Could AI write a children's book good enought to publish?

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October 12, 2023
5 Food Brands That Just Get Social Media in 2023

As social media nerds, our team at Random loves browsing social media for brands that post unique and engaging content. Lucky for us, many of these brands just happen to be food-related. We're either really hungry at Random, or food brands have unlocked the secrets to social media success. Probably a little bit of both. […]

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October 2, 2023
Why Building Photos Go Viral: A Random Social Media Study

As social media data junkies, our team at Random loves to explore the reasons why some of our social media posts perform better than others. The topic at hand? Why photos of buildings (that's right, buildings) tend to perform higher than other photos on social media. The Building Blocks In the ever-evolving landscape of content […]

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