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Category: Strategy

May 17, 2024
Unpacking the 2024 Nielsen Marketing Report: Strategies to Supercharge Your Campaigns

Nielsen’s Annual Marketing Report is here, with insights into how marketers should be allocating budgets and measuring success in 2024. We’ve compiled the key takeaways all marketers need to know this post!

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January 23, 2024
Random Presents: 2023 Social Media Wrapped

As we bid farewell to 2023 and head into 2024, it’s time to reflect on the whirlwind of events that shaped the social landscape this past year. From the rise of artificial intelligence to new social platforms, the year was plenty noteworthy (and a bit hectic if you ask us). In this blog post, we’ll delve into the defining moments of 2023 and offer a glimpse into what we can expect in the upcoming year.

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November 6, 2023
We Created a Children’s Book Using Only AI – Here’s How We Did It

The use of ChatGPT has been a rising trend in the digital marketing world, so we wanted to test its limits. Could AI write a children’s book good enought to publish?

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October 12, 2023
5 Food Brands That Just Get Social Media in 2023

As social media nerds, our team at Random loves browsing social media for brands that post unique and engaging content. Lucky for us, many of these brands just happen to be food-related. We’re either really hungry at Random, or food brands have unlocked the secrets to social media success. Probably a little bit of both. […]

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October 2, 2023
Why Building Photos Go Viral: A Random Social Media Study

As social media data junkies, our team at Random loves to explore the reasons why some of our social media posts perform better than others. The topic at hand? Why photos of buildings (that’s right, buildings) tend to perform higher than other photos on social media. The Building Blocks In the ever-evolving landscape of content […]

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September 5, 2023
Are All Social Media Metrics Created Equal?

There is more to analyzing social media posts than just counting the number of likes a post might have or seeing how many views your video may have received.

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August 7, 2023
Why (and How) Keynote Speakers Should Diversify

As the world of corporate keynote speakers grows more expansive, it’s harder for speakers to distinguish themselves using only their exceptional speeches. To truly stand out from the crowd, they’ll need to build a personal brand.

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July 24, 2023
Should Your Brand be Using Reddit?

In 2023, you might feel like your brand is adding a new social media channel to your social strategy every month. Apps like Instagram’s Threads is one of those new channels that brands have had to adopt pretty quickly. However, there are several social platforms that have been around for years but are rather underutilized […]

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