Pinterest is a visual playground where creativity meets intent, making it a goldmine for businesses aiming to connect with action-ready audiences. With over 500 million monthly users, the platform continues to evolve, offering new ways to captivate and convert. If you want to stay ahead of the curve, these Pinterest ad strategies are designed to […]
With the right SEO strategies, you can increase your website’s visibility, attract more readers, and ultimately boost book sales. Here’s a guide to optimizing your author website for SEO and making sure it stands out from the crowd.
As a brand, you’re bound to get your fair share of negative feedback. But here's the thing: handling that negativity can be your brand's greatest opportunity for growth and loyalty.
Pop culture drives trends, memes, and the digital conversations that shape social media every day. Let’s dive into the must-watch events and moments that should be on every social media marketer’s radar in 2025.
(And What We Can Learn from Them) As the holidays rolled in, the internet buzzed with a mix of festive cheer, year-end reflections, and the occasional dash of drama. For social media folks, December was either a blissful waiting game or a chaotic cluster of last-minute duties. (“Can I have that by EOY, please?”) While […]
By leveraging Pay-Per-Click (PPC) and social media ads, keynote speakers can effectively target potential clients, increase their visibility, and drive bookings. Here’s how to harness the power of paid advertising to enhance your speaking career.
Who runs the world? Influencers. At least, that’s what it seems like on social media. In fact, the influencer marketing industry is projected to reach nearly $24 billion by the close of 2024. For brands, collaborating with influencers is crucial in connecting with your target audience. But how do you find the right influencers to […]
Influencers have become a game-changer for CPG brands looking to drive foot traffic and boost sales in physical retail locations. By leveraging the power of trusted voices on social media, brands can seamlessly connect the online buzz surrounding their products with the in-store shopping experience. The impact of influencer marketing on CPG in-store sales is […]
