The buyers who used to start their journey on Google are starting it inside ChatGPT, Perplexity, Claude, and Google's AI Overviews. If you're not in the answer, you're not in the consideration set.
The buyers who used to start their journey on Google are starting it inside ChatGPT, Perplexity, Claude, and Google's AI Overviews. If you're not in the answer, you're not in the consideration set.
May brought a handful of updates worth paying attention to. Here's what actually matters and what you should be doing about it.
You already know you should be more visible on LinkedIn. You've known for a while. You have a half-finished post sitting in your drafts folder, a few ideas you keep meaning to write down, and a sense that your competitors are showing up in places you're not. And then something more urgent comes up. It […]
AI-generated content isn’t inherently hurting brand trust in 2026 — sameness is. Brands that rely on AI without a clear point of view are becoming interchangeable, while those that combine AI with strong editorial voice, earned media, and community presence are building lasting credibility and visibility across both traditional search and AI-generated answers.
