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WHY WORK WITH US?

WE'RE NOT JUST MARKETERS; WE'RE STORYTELLERS CRAFTING IMPACTFUL NARRATIVES WITH A BLEND OF PLAYFUL INNOVATION AND GROUNDED WISDOM, TAILORED FOR THE DIGITAL AGE.

Your Story, Our Creative Playground

social media

We don't do cookie-cutter solutions. Our social media services are tailor-made to fit your brand's unique voice and goals.

Social →

digital advertising

We go beyond traditional methods, harnessing the power of data and creativity to craft campaigns that not only catch the eye but capture hearts and minds.

Advertising →

website development

From responsive layouts to engaging content, we build websites that foster a seamless customer journey and get you the results you need.

Web Development →

email marketing

We bring a fresh perspective to your email marketing strategy, combining strong messaging and creativity with analytics to engage your audience directly in their inbox.

Email →

podcasting

Let's create a podcast that not only sounds great but also strategically aligns with your brand goals. It's time for your message to be heard, loud and clear.

Podcasting →

influencer marketing

Our team handpicks influencers who align with your brand values and voice, ensuring authentic and impactful collaborations.

Influencer Marketing →

BRANDING

We sculpt your brand's essence into a powerful identity, blending creativity with strategy to make your presence unforgettable. Elevate your brand, connect meaningfully with your audience.

branding →

AI CONSULTING

Unleash the power of AI for your business. We'll guide you through identifying areas where AI can automate tasks, improve decision-making, enhance customer experiences, and more.

ai consulting →

In Partnership, We Ignite Success

Empowered by Vision, Led by Passion

RANDOM: A Female-Founded Force in Digital Innovation.

At That RANDOM Agency, we're not just shaping digital narratives; we're redefining them. Founded by Lauren Patterson, a trailblazer with a flair for digital strategy and a love for podcasting, our agency is a testament to the impactful change women-led businesses bring to the industry. Lauren's journey from the traditional agency world to the creation of RANDOM is fueled by a desire for something different - a bespoke marketing approach that takes a truly empathetic stance for clients and their stakeholders.

We're proud to use data, empathy, and curiosity to communicate with our clients, resonate with our audiences, and enrich the lives of our partners and team.

Lauren Patterson, founder of That Random Agency

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RANDOM

THOUGHTS

Your go-to corner for the latest and greatest in digital and social media marketing, and the world of podcasting.

Explore Articles →

June 30, 2026

How CPG Brands Are Using Social Media to Win at the Digital Shelf in 2026

The digital shelf in 2026 is no longer just Amazon listings and retailer PDPs. Product discovery now happens inside TikTok feeds, creator conversations, and AI-generated recommendations from tools like ChatGPT and Perplexity. Here’s how CPG brands are using social media, earned media, and AI visibility to win the moments that shape purchase decisions before shoppers ever reach the shelf.

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June 23, 2026

What CPG Brands Are Getting Wrong About Influencer Marketing in 2026

Most CPG brands aren't getting ripped off by influencer marketing. They're just measuring the wrong things and calling it “strategy.”

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June 16, 2026

Why Mid-Market B2B Companies Should Be Building Employee Advocacy Programs

LinkedIn company pages are losing reach while personal profiles continue to drive engagement, trust, and even AI visibility. Here’s why mid-market B2B companies that invest in employee advocacy programs in 2026 will create a competitive advantage their competitors can’t easily replicate.

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June 9, 2026

Why Your Brand Isn't Showing Up in AI Search (And What To Do About It)

The buyers who used to start their journey on Google are starting it inside ChatGPT, Perplexity, Claude, and Google's AI Overviews. If you're not in the answer, you're not in the consideration set.

Read More →

GET IN TOUCH

Connect with the minds behind the magic. Whether you've got a question, a brilliant idea, or just want to chat about the digital cosmos, we're all ears and full of insights. Drop us a line, and let's start a conversation that could transform your brand's story.

Ready to make some waves? Contact us now.

CONTACT US →

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thatrandomagency

🎯 Social Media • Branding • AI Consulting
❤️‍🔥 Harnessing the power of data, empathy & curiosity to help brands grow
👇 100 powerful Canva templates

CPG shelves used to be plywood and lighting. A gro

Earlier this month, our co-founder @jpatter6 was o

CPG marketers, when was the last time you actually

Instagram just gave users more control over their

Three things AI keeps recommending when buyers res

Our team was lucky to get a behind-the-scenes look

We’re proud to welcome @thedeniseilitchshow to the

We’re excited to welcome Cloverleaf AI to the RAND

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From Our Clients' Perspectives

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What truly sets That Random Agency apart is their attention to detail and a collaborative spirit that is truly commendable. The team's open-minded approach to collaboration has not only added to our already creative environment but has also led to the generation of innovative ideas that have significantly enhanced the quality of our campaigns. I wholeheartedly recommend That Random Agency to any organization seeking not just a service provider but a true partner in achieving outstanding results.
James Cracolici
Executive Assistant
Point North East
I own several businesses, and have enlisted the folks at RANDOM Agency to help me market each of them! The RANDOM team has quickly become a part of our leadership team — helping to strategize growth and execute the plan. I would recommend them to any business needing a full-service, fractional marketing team!
Sara Frasca
Business Consultant, Keynote Speaker & Restaurant Owner
Point North East, Sara Frasca, Trasca & Co./PV Tap Room
I have had the pleasure of working with That Random agency for almost 2 years. In that time, they have built my social media footprint in ways no one else was able to. They are aware of updates and changes that happen in their industry on a daily basis, and they have helped me build my business exponentially. If you’re looking to build your social media presence in my opinion, they are the only people to work with!
Joan Frank
President
B Frank Communications
The Random Agency is so fun to work with. I appreciate the way they build relationships and their creativity for their clients.
Stephen Kirkpatrick
CEO
The Kirkpatrick Agency
Random's team has helped us dial in our paid search program for multiple brands. Their expertise has unlocked more high-quality conversions than any of our previous partners. Their social media team continues to find new and effective ways to delight our followers and spark engagement, proposing content in a well-thought-out format and reporting with great insights and recommendations. We love collaborating with Random!
Dave Karras
Sr. Director of Marketing
KSI Family of Brands
Random Agency helped me build capability around consistent marketing strategies for my business while I was pivoting into a new product line. They were incredibly thoughtful and knowledgeable about my business and we worked as a true partnership. They were down-to-earth and pivoted when I needed them to; always keeping my goals front and center.
Kristin Roepke
Owner/Consultant
KRGML Consulting
The experts at Random Agency helped me mine my knowledge about my industry and my clients, and then they used that information to create pay-per-click programs that got me more leads and more paid engagements. Based on that great success, I asked them to help modernize and improve my website. My marketing program is now the best it has ever been.
Jim Davidson
President
Speaking of Adventure
I had a fantastic experience working with The Random Team on a website functionality enhancement project. From our first meeting with their CEO to the final product, they were knowledgeable, thorough, and fast. They communicated with us every step of the way and were always available to quickly answer any questions, even those outside the scope of the project. I highly recommend That Random Agency and look forward to working with them again!
Linda Thomas
Marketing Manager
Cascade Partners LLC