Most CPG brands aren't getting ripped off by influencer marketing. They're just measuring the wrong things and calling it “strategy.”

































Most CPG brands aren't getting ripped off by influencer marketing. They're just measuring the wrong things and calling it “strategy.”
LinkedIn company pages are losing reach while personal profiles continue to drive engagement, trust, and even AI visibility. Here’s why mid-market B2B companies that invest in employee advocacy programs in 2026 will create a competitive advantage their competitors can’t easily replicate.
The buyers who used to start their journey on Google are starting it inside ChatGPT, Perplexity, Claude, and Google's AI Overviews. If you're not in the answer, you're not in the consideration set.
May brought a handful of updates worth paying attention to. Here's what actually matters and what you should be doing about it.