Hand holding a phone up to a statue

We're a Detroit-born boutique digital marketing agency. We make ambitious brands impossible to ignore.

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Social Strategy/

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SEO & AI Visibility/

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Paid Media/

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LinkedIn & Ghostwriting/

RANDOM.
ON PURPOSE.

RANDOM.
ON PURPOSE.

RANDOM.
ON PURPOSE.

© 2020-2026/.

Scroll to explore

001

Select Partners

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Borgwarner Logo

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Borgwarner Logo

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Borgwarner Logo
Pediatric Retinal Research Foundation Logo

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Pediatric Retinal Research Foundation Logo

/03

Pediatric Retinal Research Foundation Logo
Green Giant Logo

/04

Green Giant Logo

/04

Green Giant Logo
Mazda Logo

/05

Mazda Logo
KSI Logo

/06

KSI Logo
Cloverleaf AI Logo

/07

Cloverleaf AI Logo
Proctor and Gamble Logo

/08

Proctor and Gamble Logo
Dr William Li logo

/09

Dr William Li logo

002

Why Brands Choose Random

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Why Brands Choose Random

BUILT DIFFERENT

BUILT DIFFERENT

For brands tired of blending in.

We're a boutique agency that pairs bold creative with smart strategy. Social, LinkedIn Executive Leadership, AI visibility, paid media, and design.

Tactics Aren't A Strategy.

No random acts of marketing. Every campaign connects to a bigger plan that builds visibility, authority, and performance over time.

Tactics Aren't A Strategy.

No random acts of marketing. Every campaign connects to a bigger plan that builds visibility, authority, and performance over time.

Tactics Aren't A Strategy.

No random acts of marketing. Every campaign connects to a bigger plan that builds visibility, authority, and performance over time.

A joyful woman in a textured white blouse laughs in warm sunlight, with a blurred desert-like background adding a serene vibe.

Women-led team

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with 12+ industry awards

A joyful woman in a textured white blouse laughs in warm sunlight, with a blurred desert-like background adding a serene vibe.

Women-led team

0%

0%

with 12+ industry awards

A joyful woman in a textured white blouse laughs in warm sunlight, with a blurred desert-like background adding a serene vibe.

Women-led team

0%

0%

with 12+ industry awards

A woman in a striped shirt holds a credit card while using a laptop, bathed in warm sunlight in a cozy, modern setting.

Small team.
Senior talent.

A woman in a striped shirt holds a credit card while using a laptop, bathed in warm sunlight in a cozy, modern setting.

Small team.
Senior talent.

A woman in a striped shirt holds a credit card while using a laptop, bathed in warm sunlight in a cozy, modern setting.

Small team.
Senior talent.

Fast turnaround

Projects launched in as little as 2 weeks.

Built for What's Next

We optimize for Google, ChatGPT, Perplexity, and every AI search tool your buyers are already using.

Fast turnaround

Projects launched in as little as 2 weeks.

Built for What's Next

We optimize for Google, ChatGPT, Perplexity, and every AI search tool your buyers are already using.

Fast turnaround

Projects launched in as little as 2 weeks.

Built for What's Next

We optimize for Google, ChatGPT, Perplexity, and every AI search tool your buyers are already using.

Real-time support

Our team is always just a message away. Real humans, real answers, no runaround.

Can we update the layout before launch?

Of course!

We’ll make the changes and send a quick preview

Just updated. You should be able to see the new version on your side now.

Amazing, thank you! You guys are fast 🙌

Message

Real-time support

Our team is always just a message away. Real humans, real answers, no runaround.

Can we update the layout before launch?

Of course!

We’ll make the changes and send a quick preview

Just updated. You should be able to see the new version on your side now.

Amazing, thank you! You guys are fast 🙌

Message

Real-time support

Our team is always just a message away. Real humans, real answers, no runaround.

Can we update the layout before launch?

Of course!

We’ll make the changes and send a quick preview

Just updated. You should be able to see the new version on your side now.

Amazing, thank you! You guys are fast 🙌

Message

003

What We Do

003

What We Do

SERVICES

SERVICES

We help brands get found, from social feeds to ChatGPT answers, with strategy, creative, and everything in between.

001

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Social Strategy

Content planning, platform strategy, and social programs that turn followers into fans.

Scrolling a social feed on a phone
Planning a move on a chess board
Hand holding a phone showing audience growth analytics

002

/

SEO & AI Visibility

People still Google. They also ask ChatGPT. We work on both so your brand keeps showing up when it matters.

Lighthouse dashboard showing AI visibility, sentiment, and citation scores
Phone showing a ChatGPT answer recommending local businesses
Search analytics dashboard with traffic and keyword data

003

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Community Management

Comments answered, trolls handled, superfans thanked. The daily conversations that turn an audience into a community.

Phone showing a brand replying to comments in a thread
Raised fist wrapped in a swarm of heart reaction icons
Two friends laughing at a post on a phone together

004

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Paid Media

Targeted ad campaigns across social and search that put your budget where it actually converts.

Reviewing ad creative variations on a laptop
Browsing a social feed of sponsored content on a phone
Large-scale digital ads covering a city building

005

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LinkedIn & Ghostwriting

Executive thought leadership and personal branding that builds trust before the first sales call.

Founder taking a call while holding her toddler
Colleagues celebrating a win over a laptop
Executive at a desk in front of a strategy presentation

006

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Influencer Marketing

Strategic creator partnerships that get your brand in front of the right audiences, not just big ones.

Hand holding a beverage can with a custom starburst pattern design
Woman drinking from a custom-designed can with a straw
Unboxing branded product packaging wrapped in tissue paper

007

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AI Consulting

AI adoption and training for agencies and marketing teams that bought the tools but never got the payoff. We train your people on the client work they already do and build one workflow that takes a painful task off their plate.

Typing a prompt into an AI chat app on a phone
Phone screen showing an AI assistant summarizing meeting charts
Marketer working through an AI workflow on a laptop

008

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Creative & Design

Campaign creative, content design, and social assets that stop the scroll and show up on-brand everywhere.

Creator laughing while recording at a studio microphone
Scrolling a creator's content grid on a phone
Photographer shooting content on a professional camera in a studio

009

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Web Development

Custom websites built to convert, from landing pages to full redesigns that look as good as they perform.

Matching app onboarding screens displayed on a phone and tablet
Designer building a product webpage on a desktop monitor
Laptop displaying a personal brand website homepage

010

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Podcasting

Strategy, production, and clip repurposing for founder and executive shows. We handle the guests, the editing, and the part most agencies skip, getting people to hear it.

Host speaking into a studio microphone while recording a podcast
Audio editing timeline in podcast post-production software
Woman in headphones listening back to a recording at a studio mic

001

/

Social Strategy

Content planning, platform strategy, and social programs that turn followers into fans.

Scrolling a social feed on a phone
Planning a move on a chess board
Hand holding a phone showing audience growth analytics

002

/

SEO & AI Visibility

People still Google. They also ask ChatGPT. We work on both so your brand keeps showing up when it matters.

Lighthouse dashboard showing AI visibility, sentiment, and citation scores
Phone showing a ChatGPT answer recommending local businesses
Search analytics dashboard with traffic and keyword data

003

/

Community Management

Comments answered, trolls handled, superfans thanked. The daily conversations that turn an audience into a community.

Phone showing a brand replying to comments in a thread
Raised fist wrapped in a swarm of heart reaction icons
Two friends laughing at a post on a phone together

004

/

Paid Media

Targeted ad campaigns across social and search that put your budget where it actually converts.

Reviewing ad creative variations on a laptop
Browsing a social feed of sponsored content on a phone
Large-scale digital ads covering a city building

005

/

LinkedIn & Ghostwriting

Executive thought leadership and personal branding that builds trust before the first sales call.

Founder taking a call while holding her toddler
Colleagues celebrating a win over a laptop
Executive at a desk in front of a strategy presentation

006

/

Influencer Marketing

Strategic creator partnerships that get your brand in front of the right audiences, not just big ones.

Hand holding a beverage can with a custom starburst pattern design
Woman drinking from a custom-designed can with a straw
Unboxing branded product packaging wrapped in tissue paper

007

/

AI Consulting

AI adoption and training for agencies and marketing teams that bought the tools but never got the payoff. We train your people on the client work they already do and build one workflow that takes a painful task off their plate.

Typing a prompt into an AI chat app on a phone
Phone screen showing an AI assistant summarizing meeting charts
Marketer working through an AI workflow on a laptop

008

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Creative & Design

Campaign creative, content design, and social assets that stop the scroll and show up on-brand everywhere.

Creator laughing while recording at a studio microphone
Scrolling a creator's content grid on a phone
Photographer shooting content on a professional camera in a studio

009

/

Web Development

Custom websites built to convert, from landing pages to full redesigns that look as good as they perform.

Matching app onboarding screens displayed on a phone and tablet
Designer building a product webpage on a desktop monitor
Laptop displaying a personal brand website homepage

010

/

Podcasting

Strategy, production, and clip repurposing for founder and executive shows. We handle the guests, the editing, and the part most agencies skip, getting people to hear it.

Host speaking into a studio microphone while recording a podcast
Audio editing timeline in podcast post-production software
Woman in headphones listening back to a recording at a studio mic

001

/

Social Strategy

Content planning, platform strategy, and social programs that turn followers into fans.

Scrolling a social feed on a phone
Planning a move on a chess board
Hand holding a phone showing audience growth analytics

002

/

SEO & AI Visibility

People still Google. They also ask ChatGPT. We work on both so your brand keeps showing up when it matters.

Lighthouse dashboard showing AI visibility, sentiment, and citation scores
Phone showing a ChatGPT answer recommending local businesses
Search analytics dashboard with traffic and keyword data

003

/

Community Management

Comments answered, trolls handled, superfans thanked. The daily conversations that turn an audience into a community.

Phone showing a brand replying to comments in a thread
Raised fist wrapped in a swarm of heart reaction icons
Two friends laughing at a post on a phone together

004

/

Paid Media

Targeted ad campaigns across social and search that put your budget where it actually converts.

Reviewing ad creative variations on a laptop
Browsing a social feed of sponsored content on a phone
Large-scale digital ads covering a city building

005

/

LinkedIn & Ghostwriting

Executive thought leadership and personal branding that builds trust before the first sales call.

Founder taking a call while holding her toddler
Colleagues celebrating a win over a laptop
Executive at a desk in front of a strategy presentation

006

/

Influencer Marketing

Strategic creator partnerships that get your brand in front of the right audiences, not just big ones.

Hand holding a beverage can with a custom starburst pattern design
Woman drinking from a custom-designed can with a straw
Unboxing branded product packaging wrapped in tissue paper

007

/

AI Consulting

AI adoption and training for agencies and marketing teams that bought the tools but never got the payoff. We train your people on the client work they already do and build one workflow that takes a painful task off their plate.

Typing a prompt into an AI chat app on a phone
Phone screen showing an AI assistant summarizing meeting charts
Marketer working through an AI workflow on a laptop

008

/

Creative & Design

Campaign creative, content design, and social assets that stop the scroll and show up on-brand everywhere.

Creator laughing while recording at a studio microphone
Scrolling a creator's content grid on a phone
Photographer shooting content on a professional camera in a studio

009

/

Web Development

Custom websites built to convert, from landing pages to full redesigns that look as good as they perform.

Matching app onboarding screens displayed on a phone and tablet
Designer building a product webpage on a desktop monitor
Laptop displaying a personal brand website homepage

010

/

Podcasting

Strategy, production, and clip repurposing for founder and executive shows. We handle the guests, the editing, and the part most agencies skip, getting people to hear it.

Host speaking into a studio microphone while recording a podcast
Audio editing timeline in podcast post-production software
Woman in headphones listening back to a recording at a studio mic

005

Testimonials

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Testimonials

CLIENT STORIES

CLIENT STORIES

The work speaks for itself. But our clients like to talk, too.

I own several businesses and have enlisted RANDOM to help me market each of them! Their team has quickly become a part of our leadership team. I recommend them to any business needing a full-service, fractional marketing team.

Sara Frasca

Point North East

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Sara Frasca, CEO, Point North East
Jen Kern, Social Media at Comerica Bank

Jen Kern

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Comerica Bank

Working in a heavily regulated industry, social media is far from easy. RANDOM tackles every challenge with confidence, positivity, and unwavering commitment.

+164%

Impressions

+555%

Shares

I had a fantastic experience working with the RANDOM team on a website functionality enhancement project. From our first meeting with their CEO to the final product, they were knowledgeable, thorough, and fast.

Linda Thomas

Cascade Partners

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Linda Thomas, Marketing at Cascade Partners
Dave Karras, Marketing at KSI Kitchen and Bath

Dave Karras

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KSI Kitchen & Bath

RANDOM has helped us dial in our paid search program for multiple brands. Their expertise has unlocked more high-quality conversions than any of our previous partners.

+27%

Conversion Rate

+132

Monthly Conversions

0k

0k

Organic Impressions Generated

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Industries Served

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Industries Served

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Campaigns Launched Annually

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Campaigns Launched Annually

That Random Agency logo

Ready to be the next story we tell?

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About us

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About us

We’re /creators/, /strategists/, and /marketers/ who act as an extension of your team.

Arizona

Emily Carion, Digital Strategist at That Random Agency

Emily Carion

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Digital Strategist

Strategy

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4 Strategists

building the plans that connect every channel to real business goals

Strategy

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4 Strategists

building the plans that connect every channel to real business goals

Michigan

Lauren Patterson, Co-Founder and CEO of That Random Agency

Lauren Patterson

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Co-Founder, CEO

Michigan

Lauren Patterson, Co-Founder and CEO of That Random Agency

Lauren Patterson

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Co-Founder, CEO

Michigan

Lauren Patterson, Co-Founder and CEO of That Random Agency

Lauren Patterson

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Co-Founder, CEO

Creative

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5 Creatives

designing scroll-stopping content that looks as good as it performs

Creative

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5 Creatives

designing scroll-stopping content that looks as good as it performs

Creative

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5 Creatives

designing scroll-stopping content that looks as good as it performs

Media

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2 Analysts

turning data and ad spend into measurable results

Media

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2 Analysts

turning data and ad spend into measurable results

Utah

Samuel Stapp, Senior Digital Media Specialist at That Random Agency

Sam Stapp

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Senior Digital Marketing Specialist

Utah

Samuel Stapp, Senior Digital Media Specialist at That Random Agency

Sam Stapp

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Senior Digital Marketing Specialist

Utah

Samuel Stapp, Senior Digital Media Specialist at That Random Agency

Sam Stapp

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Senior Digital Marketing Specialist

Ops

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2 Client Ops

keeping projects moving and websites running

Ops

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2 Client Ops

keeping projects moving and websites running

California

Brandon Kim, Senior Data Analyst, That Random Agency

Brandon Kim

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Senior Data Analyst

California

Brandon Kim, Senior Data Analyst, That Random Agency

Brandon Kim

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Senior Data Analyst

Meet the team behind RANDOM. A small, senior crew of strategists, creatives, and marketers who care way too much about your brand (in the best way).

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Blog

007

Blog

LATEST INSIGHTS

LATEST INSIGHTS

Smart takes on marketing, AI search and digital strategy. Written by our team for founders, marketers, and anyone building a brand worth noticing.

Smart takes on marketing, AI search, and brand strategy. Written by our team for founders, marketers, and anyone building a brand worth noticing.


That Random Agency logo

AI CHANGED SEARCH. WE CHANGED WITH IT.

That Random Agency logo

AI CHANGED SEARCH. WE CHANGED WITH IT.

That Random Agency logo

AI CHANGED SEARCH. WE CHANGED WITH IT.

Latest news & trends

New thinking on social, AI search, creative, and everything brands need to know right now.

FAQ.

FAQ.

Find answers to the most common questions about our services, process, and what it’s like to work with RANDOM.

Still have questions?

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What services does That Random Agency offer?

That Random Agency offers boutique digital marketing services including social strategy, community management, SEO and AI visibility, LinkedIn and executive ghostwriting, paid media, influencer marketing, creative and design, podcastin, web development and AI Consulting. Random is based in Michigan and works with clients nationwide.

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How is That Random Agency different from other marketing agencies?

That Random Agency is a women-owned, women-led boutique marketing agency that embeds senior strategists and creatives with client teams as an extension of staff. Unlike larger agencies, every Random engagement is led by senior talent from day one, and strategy connects across channels to build long-term visibility, authority, and pipeline.

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What is AI visibility and why does it matter for brands?

AI visibility is the practice of optimizing a brand's content and digital presence to appear in AI-powered search tools including ChatGPT, Perplexity, Google AI Overviews, and Claude. It matters because buyers increasingly use generative AI to research products, services, and companies before visiting a brand's website, making AI citations a critical channel for demand generation.

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What industries does Random Agency specialize in?

That Random Agency specializes in marketing for financial services, automotive and mobility, health and thought leadership, hospitality, food and beverage, personal brands, and B2B professional services. Past clients include Comerica Bank, BorgWarner, RAM Trucks, Mazda, and Dr. William Li.

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How long does it take to see results from Random Agency marketing campaigns?

Most That Random Agency clients see initial results within the first 90 days of an engagement, with compounding performance gains over 6 to 12 months as strategy, creative, and AI visibility efforts optimize. Campaigns focused on paid media typically show measurable results within 30 days, while SEO and AI visibility gains compound over three to six months.

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How much does it cost to work with That Random Agency?

That Random Agency pricing depends on engagement scope, services, and team size. Most retainer engagements start at $5,000 per month, with custom proposals built for each client after a complimentary discovery call.

Get in /touch/.

Got a brand that deserves better marketing? Let's talk.

By submitting, you agree to our Terms and Privacy Policy.

Get in /touch/.

Got a brand that deserves better marketing? Let's talk.

By submitting, you agree to our Terms and Privacy Policy.

Get in /touch/.

Got a brand that deserves better marketing? Let's talk.

By submitting, you agree to our Terms and Privacy Policy.