What TikTok's New Deal with IMDb Means

This might just be the one-up TikTok needs to kick Google to the curb.

So What Happened?

TikTok recently announced that they will be licensing data from IMDb (Internet Movie Database) to enhance the user experience on their platform. This move from TikTok will provide users with more relevant information about the movies and TV shows that are featured in videos on the app. 

IMDb is a widely-used database for searching for information about movies and TV. It's known for its extensive collection of data on cast and crew credits, plot summaries, and reviews. By licensing data from IMDb, TikTok can use this information to provide its users with more context and background information about the videos they are watching.

How Will TikTok Change?

One of the key ways that TikTok plans to use this data is by adding the ability for users to search for specific movies or TV shows within the app. This will allow users to easily discover and watch videos related to their interests. It's no secret that TikTok is creeping up on Google's spot as the number one search engine, and this move might just be the one-up that pushes TikTok to the top.

Another way that TikTok is planning to use this data is by adding the ability for users to see more information about the movies and TV shows featured in the videos they are watching. If you come across a video about a new Netflix movie, for example, you'll be able to click on a link that directs you to an in-app page about the film. This page could include information from IMDb, such as cast and crew details, plot summaries, and reviews. 

Lastly, TikTok plans to use this data to improve how they recommend videos to users. By analyzing the data from IMDb, TikTok will be able to better understand what types of videos are popular among different groups of users and use this information to provide more personalized recommendations.

TikTok knows exactly what they're doing here. Eliminating the need for users to leave the app for any reason will keep them scrolling and watching more videos. It's a smart move, honestly. All the social media platforms have tried to increase retention over the years, but we think TikTok is the one finally getting it right.

TikTok Wants the Big Bucks

Not only will the partnership with IMDB allow for an optimized user experience, but it will also enhance the app's advertising potential. By accessing more accurate and relevant information about movies and TV shows, TikTok can now more effectively target relevant ads to users. And when the right ads land on the right users' page, TikTok makes more money. 

Additionally, TikTok's licensing of IMDb data will help to improve the platform's ability to detect and remove copyrighted content. With access to IMDb's data, TikTok can more easily identify copyrighted content and remove it from its platform. This will help protect the rights of creators and copyright holders and prevent potential legal issues for the company. However, this could cause trouble for TikTok creators, such as users making fan edits with clips from their favorite movies and shows. We'll have to wait it out to see how aggressively TikTok will go after copyrighted material.

In conclusion, TikTok's data licensing from IMDb is a smart move that will benefit both the platform and its users. By having access to more accurate and relevant information about movies and TV shows, TikTok will be able to provide its users with a better experience on the app. Additionally, this move will also help increase the engagement and retention of users, as well as boost the platform's advertising potential. 

If this partnership goes well, we could potentially see other deals that expand TikTok's search capabilities. From adding more capacity for links to introducing in-app shopping, there are so many different ways we could see TikTok growing in the near future. We'll keep ya updated. 

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What are Google Web Stories?

What are Google Web Stories?

Web Stories on Google are immersive, full-screen experiences that appear within Google search and Google Discover. The stories are hosted on your own website and powered by AMP technology (open-source HTML framework).

This is different from stories on Facebook or Instagram because they exist on the Google platform and your website, but similar in that they allow you to publish a succession of images, videos and audio.

Because of Google's massive search engine capabilities, the opportunity to be seen in search or images is very compelling. Content publishers have been early adopters of this feature, repurposing blog posts, articles, videos, and social media stories.

Benefits of Google Web Stories

Google Web Stories are engaging. They bring an immersive experience to your site that both mobile and desktop viewers can enjoy. Furthermore, you own the content”this is a major difference between Web Stories and social alternatives. Because you own the content, you have the ability to repurpose the asset across other platforms such as email, digital brochures, etc. 

There is no time limit or expiration on the Web stories”they can be featured as long as you like and won't get lost in a timeline like on Facebook and other social platforms. Google Web Stories have no design restrictions beyond making sure that they meet the general technical requirements. Additionally, using the live-story attribute on your Web Story will notify a user in real-time that you have added a new page, which is useful if you are covering breaking news or developments.

Google Web Stories also allow for unique ad opportunities to integrate with AdWords, SEO tie-in, and other ad options. Web Stories can even operate like programmatic ads in that you can flow them with the rest of your story. Depending on why you are creating the story, you can add CTA boxes, links to landing pages and links to product pages.

How do I use Google Web Stories?

Google Stories are code-heavy, so it may be difficult for a layperson to decipher how to use them. Partnering with a programmer may be the best option for the tech-averse. There are many WordPress plugins, however, that make this integration process easier.

Options for Non-Coders:

Google Web Stories provide fresh and compelling options for capturing the interest of your online audience, whether for engagement, awareness, or advertisement.

If you're ready to start leveraging Google Web Stories for your brand, contact us today to see how our team can help you build a custom hashtag strategy for your business.