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RANDOM THOUGHTS

September 25, 2024
Recipe for Engagement: Using User-Generated Content to Promote Your Food and Drink Brand

For food and drink brands, leveraging UGC can be a game-changer, transforming loyal customers into brand advocates and amplifying your reach without breaking the bank.

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September 23, 2024
How to Determine a Goal Cost Per Lead (CPL) for Your Lead Generation Campaigns

In the world of digital marketing, especially for local lead generation companies, understanding and setting a realistic Cost Per Lead (CPL) goal is crucial to the success of your advertising efforts. 

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September 19, 2024
Has Instagram Lost Its Authenticity?

Is Instagram catering to the success of influencers and content creators too heavily? Let’s dive into how Instagram’s platform and user sentiment have changed over time - and what it means for the future of social media. 

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September 16, 2024
Boost Your Book’s Success: Influencer Marketing Strategies Every Author Should Know

Launching a book is one of the most exciting moments in an author’s career. However, with countless books hitting the market daily, standing out can be a challenge. That’s where influencers come into play.

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September 13, 2024
How TikTok Search Works and Why Brands Need to Incorporate SEM in Their Posts

Many brands still underestimate the power of TikTok’s search function and its potential for Search Engine Marketing (SEM).

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September 12, 2024
The Truth Behind Social Media Verification: Is It Worth the Price?

More and more platforms nowadays implement paywalls of varying degrees to achieve verification status on their respective channels. Let’s dive into what these statuses entail and whether we think they’re worth it.

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September 9, 2024
Just DM Me: How Instagram Wants to Be Your Hub for Communication

If you’re the type of social media user who likes to consolidate their communication to a single app, your friends at Instagram are doing their best to be a one-stop-shop for private interactions with your friends and followers. 

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September 6, 2024
The Biggest Memes and Trends of August 2024

August 2024 has been a dynamic month, with the Summer Olympics in Paris taking center stage and sparking a fresh wave of social media trends. Alongside the global spectacle, we've seen a rise in unlikely micro trends and the subtle shift as summer transitions into fall. Trends can offer marketers and brands on social media […]

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