If you think TikTok is just another playground for Gen Z, you’re right. Once upon a time, this app was known as a hotspot for dance challenges and lip-syncing videos, but (depending on your FYP) we’ve definitely skipped a few chapters. Big brands are now kicking it into high gear and getting on Gen Z’s […]
Email has become an indispensable tool for restaurants to connect with their customers and promote their offerings. A well-crafted email campaign can capture attention, drive engagement, and ultimately boost orders.
In this blog post, we’re giving you a handy-dandy guide (you’re welcome!) to know when and how to address holidays and cultural moments on your social media.
Can the simple act of showing a face in a post actually boost post performance? We explored the impact this basic human element has across various platforms.
Social media isn’t just for posting and calling it a day—it’s a vibrant hub of continuous conversations, opinions, and trends. For brands, keeping up with these discussions is crucial to stay relevant and connected with audiences. This is where social listening tools come into play, enabling you to monitor, analyze, and act on the conversations […]
Coming off of “spooky season” in October, the internet came up with some scary good memes and trends to catapult users toward content creation around the globe. We’re talking media references, SNL 50, and goofy moments that surely would’ve been a hit on America’s Funniest Home Videos back in the day. (Oh, wait – that […]
With the start of a new month, it’s time to dive into the latest social media updates from October. From YouTube expanding Shorts to three minutes to Instagram recommending carousels for greater reach, we’ve got the highlights that you need to know to stay ahead.
Hey there, social media strategists! If you’re like many brands, you’ve probably been caught in the cycle of overselling on social media. While turning every post into a sales pitch is tempting, it’s time to rethink that approach. Keep reading to learn why dialing down the hard sell can be a game-changer for building genuine […]
