As a brand, you’re bound to get your fair share of negative feedback. But here's the thing: handling that negativity can be your brand's greatest opportunity for growth and loyalty.
As a brand, you’re bound to get your fair share of negative feedback. But here's the thing: handling that negativity can be your brand's greatest opportunity for growth and loyalty.
Pop culture drives trends, memes, and the digital conversations that shape social media every day. Let’s dive into the must-watch events and moments that should be on every social media marketer’s radar in 2025.
The December 2024 social media trends buzzed with a mix of festive cheer, year-end reflections, and the occasional dash of drama. For social media folks, December was either a blissful waiting game or a chaotic cluster of last-minute duties. (“Can I have that by EOY, please?”) While the world grappled with closing out another trip […]
By leveraging Pay-Per-Click (PPC) and social media ads, keynote speakers can effectively target potential clients, increase their visibility, and drive bookings. Here’s how to harness the power of paid advertising to enhance your speaking career.
Who runs the world? Influencers. At least, that’s what it seems like on social media. In fact, the influencer marketing industry is projected to reach nearly $24 billion by the close of 2024. For brands, collaborating with influencers is crucial in connecting with your target audience. But how do you find the right influencers to […]
Influencers have become a game-changer for CPG brands looking to drive foot traffic and boost sales in physical retail locations. By leveraging the power of trusted voices on social media, brands can seamlessly connect the online buzz surrounding their products with the in-store shopping experience. The impact of influencer marketing on CPG in-store sales is […]
Gone are the days when banks could rely solely on traditional advertising methods like TV commercials or print ads. Today, customers want connection, trust, and authenticity—and that’s where influencer marketing steps in.
We did an experiment to see if geo-tagging locations on Instagram posts can boost performance. See our results!
