With Elon Musk as the new sole owner of Twitter, some users are jumping ship and taking refuge on a new platform: Mastodon. Well, it's been around since 2016, but it's seeing a wave of incoming users in light of the uncertainty of Twitter's future. Before Musk's deal closed, Mastodon had fewer than 400,000 users, […]
Social media is no longer optional -- it's necessary.
When it comes to social media, you'll either have a lot of success engaging with customers, or little results for content you thought would thrive. But as long as you're posting, your social media will excel, right? It's not always that simple. Sometimes you have to look outside the box to find a strategy that works. Here are 3 tactics to help increase engagement on your social media.
Stats indicate that engaging with politics on social media can increase engagement with your brand--but your brand values, what one may consider political or not, and target audiences are all important to consider first.
Canva is quite possibly THE most popular tool when it comes to quick, easy, and efficient online design tools. If you don't already know about it, you're about to. In 2021, Canva had over 75 million users who used the platform for whatever reason it may be. The program is popular with (you guessed it) […]
Social Media Management isn't for everyone When you sit down and really think about it, there's a lot more that goes into creating content for your business (or other businesses in our case) than you may think. Do you have a content strategy? Is your brand voice coming across through your posts? Are you using […]
The Black Lives Matter and Stop Asian Hate movements, the ongoing Israel/Palestine conflict, reproductive rights, and LGBTQ+ legistlation have found footing and support on the digital plains of social media. Activists are taking over the digital space to cultivate awareness, organize protests, and hold individuals and businesses accountable. So what does this social media activism mean for businesses?
Random begs, encourages, implores you: get your leadership team on social media. Even if your company already has a robust social presence, your leadership team needs their own. Here's why.
LinkedIn Employee Advocacy isn't exactly what it sounds like; while we at Random are all for providing people with ample benefits, robust lines of communication, and developing a healthy work-life balance, employee advocacy on LinkedIn is about your employees advocating for your business.
