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Category: Strategy

October 2, 2023
Why Building Photos Go Viral: A Random Social Media Study

As social media data junkies, our team at Random loves to explore the reasons why some of our social media posts perform better than others. The topic at hand? Why photos of buildings (that's right, buildings) tend to perform higher than other photos on social media. The Building Blocks In the ever-evolving landscape of content […]

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September 5, 2023
Are All Social Media Metrics Created Equal?

There is more to analyzing social media posts than just counting the number of likes a post might have or seeing how many views your video may have received.

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August 7, 2023
Why (and How) Keynote Speakers Should Diversify

As the world of corporate keynote speakers grows more expansive, it's harder for speakers to distinguish themselves using only their exceptional speeches. To truly stand out from the crowd, they'll need to build a personal brand.

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July 24, 2023
Should Your Brand be Using Reddit?

In 2023, you might feel like your brand is adding a new social media channel to your social strategy every month. Apps like Instagram's Threads is one of those new channels that brands have had to adopt pretty quickly. However, there are several social platforms that have been around for years but are rather underutilized […]

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July 18, 2023
Leveraging LinkedIn: A Guide for Executive Leaders

Professional networking and personal branding have become essential in today's digital age. LinkedIn has emerged as a powerful platform for executive leaders, offering a unique opportunity for professionals to connect, share insights, and build meaningful relationships within their industries. In this blog post, we will explore how executive leaders can leverage the power of LinkedIn […]

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June 8, 2023
The Do's and Don'ts of Pride Month Marketing

Celebrating Pride Month in the digital world: Many companies have gotten it wrong (some VERY wrong), and others have nailed it. If you want to acknowledge and celebrate Pride in your brand's online content this month, here are the biggest do's and don'ts to remember.

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April 20, 2023
5 Ways YouTube Shorts Can Grow Your YouTube channel.

Do you ever feel like your YouTube channel is stuck in a virtual traffic jam, with no hope of ever reaching its destination? You're posting quality content, but you get the same pity comments from friends and family members on every video. Well, worry not, because in this blog post, we're going to be exploring […]

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April 17, 2023
5 Unconventional Ways to Promote Your Podcast

It's no secret that the popularity of podcasts has risen in recent years, with millions of people tuning in to their favorites daily. But with so many podcasts available, it can be difficult to distinguish between the competition and entice new listeners.

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