Social Media Management isn’t for everyone… When you sit down and really think about it, there’s a lot more that goes into creating content for your business (or other businesses in our case) than you may think.
Do you have a content strategy? Is your brand voice coming across through your posts? Are you using the right photo sizes? Are you on the right platforms? These are just a few of the questions to ask when evaluating your business’s social media.
So, where do you even start? We’re going to cover the basics of social media management to help you understand where your practices may be lacking or to help you find a good place to start!
Let’s break it down, shall we?
We’re going to make this short and sweet. Here’s our absolute essentials to learning how to manage social media pages:
1. First things first, a content strategy. Ever heard of it?
To ease the stress of wondering how you’re supposed to come up with ‘all these posts’ for your company’s social media, start at the beginning. Take the time to create a content strategy. The content strategy incorporates who your brand is, who your audience is, what you want to communicate to them, and how. Although it may seem overwhelming and a bit time consuming, a content strategy will ultimately save you some time in the end AND keep your brand on track for when you create posts in the future. It’s all about a consistent brand (and visually appealing graphics)!
To get started, take a look at this blog post that may spark some ideas when creating your content strategy.
2. Pick and choose your channels wisely.
It’s easy to be on every social media platform there is to reach anyone and everyone. We get the appeal. But reality is, each platform has its own niche, and maybe your company doesn’t quite need to fit every niche in the book. Find which platforms work best for you and your goals. A few things to consider when choosing which channels to focus on:
- Where is your audience?
- What type of content do you want to put out?
- What do you have the time for?
- Does your content make sense for the platform?
Need some more guidance? Check out our blog post to learn why Pinterest could be a great platform for your business
3. POV: You actually plan ahead.
Plan, plan, plan. We can’t stress this enough! Sure, certain events and announcements may be last minute additions, but for the majority of your content, consider planning out your posts ahead of time. Content calendars are a practice in themselves, so find what works best for you and your team. There are endless ways these can be done: weekly, monthly, maybe even further out, it’s up to you! Find your preferred practice and make it a recurring thing. We promise it’s worth it in the long run.
4. Ah, more planning.
Get ahead of the game. Now that you have your content planned out, take it one step further and schedule your content ahead of time! There are so many content scheduling tools out there, so… use them. Signing up for a scheduling tool like Agorapulse or Later.com, just to name a few, will help you tremendously. Because who wants to manually post every post they create? Not us!
5. Don’t forget to engage.
So, you’ve posted your content, and now people are responding, tagging, and sharing your posts. Community management on your social media pages is a whole different ball game. Find what works for you, but make sure you’re interacting with your audience and creating conversations around your company to keep them engaged. Whether you’re simply liking replies or responding to comments and questions, it’s important to foster relationships with the users on your pages to keep them coming back for more interaction.
6. Hope you like data!
Last, but not least, utilize available analytics. This is where you learn most about what’s working and what isn’t. By checking in with your metrics, you’ll learn how to grow your page even further. Analytics can be found in-app or even on a third party website (like the one you’re using to schedule content 😉). Find whatever works best for you, but make sure you’re analyzing your data, and doing it consistently!
Now this may feel overwhelming, and we won’t lie to you, it can be. Soak it all in, and start slowly. We believe in you. Good luck out there!
If this sounds like something you want someone else to deal with…you’re in the right place. Social media management is something we spend a lot of time learning how to do and how to do it well. Contact us today to learn more about how we can help you grow your business!