With approximately 1 billion active monthly users worldwide, TikTok is one of the most influential apps in the marketing world right now. While some people may look at TikTok and only see Gen Z dancing to choreographed routines or light comedy skits, many businesses are taking advantage of its wide range of audience to grow and promote their own company.
Here are 5 TikTok features to help your business thrive.
Social media is no longer optional -- it's necessary.
When it comes to social media, you'll either have a lot of success engaging with customers, or little results for content you thought would thrive. But as long as you're posting, your social media will excel, right? It's not always that simple. Sometimes you have to look outside the box to find a strategy that works. Here are 3 tactics to help increase engagement on your social media.
Stats indicate that engaging with politics on social media can increase engagement with your brand--but your brand values, what one may consider political or not, and target audiences are all important to consider first.
When it comes to social media, size does, in fact, matter! We at Random have assembled recommendations for post size, resolution and more for social media platforms.
Social Media Management isn't for everyone When you sit down and really think about it, there's a lot more that goes into creating content for your business (or other businesses in our case) than you may think. Do you have a content strategy? Is your brand voice coming across through your posts? Are you using […]
The Black Lives Matter and Stop Asian Hate movements, the ongoing Israel/Palestine conflict, reproductive rights, and LGBTQ+ legistlation have found footing and support on the digital plains of social media. Activists are taking over the digital space to cultivate awareness, organize protests, and hold individuals and businesses accountable. So what does this social media activism mean for businesses?
When seeking new employees, sharing open positions on classified pages, Glassdoor, Monster, and other job boards are obvious first steps. Increasingly, however, brands and small businesses are finding success seeking new team members through social media.
You may be asking yourself: how do I grow my business on Pinterest? From content creation to selling your products, here's our best tips for leveraging Pinterest in 2022.
