How to Work From Home Like A Boss

Person working from home on a laptop laying on their bed

So You’re Working from Home…

Did you know that April 10 is Global Work from Home Day? As an entirely remote agency, we’ve become experts in how to work from home like a boss. 

As we navigate the nuances of working from home, striking a balance between productivity and self-care is an essential part of your success. So, let's explore some actionable tips to help you thrive in your work from home (or “WFH”, as the kids like to call it) environment that will keep you focused, organized, and productive all while taking care of your mental health.

Get Comfy, Stay Active

Whether you’re new to working from home or have been doing it for a long time, one thing is for sure: being comfortable and staying active during the day is a must. While it’s very easy to slip into the habit of staying put at your desk/kitchen table/couch/bed/wherever you work, it’s important to get up, move around, and get some fresh air once in a while. Take your dog for a walk, go grab a coffee, or fit a little yoga into your breaks. It’s not only good for the body, but for the mind as well. In addition to this, here are some products that we love that’ll help you stay comfy and active during the day:

Buy a Footstool to Put Under Your Desk

Adding a footstool - like this one from BlissTrends -  to your home office setup is a game-changer. Bid adieu to uncomfortable seating positions and say hello to ergonomic bliss. With a footstool tucked neatly under your desk, you can eliminate cramps and stiffness, while improving posture and comfort. Elevate your feet and your productivity as you conquer your day with ease.

BlissTrends footstool to go under desk

Sit Pretty with a Criss-Cross Chair

Investing in a criss-cross chair - like this beauty from Sweetcrispy - is ideal for home office setups. With a 360° rotating seat and adjustable features, this chair offers optimal comfort and versatility. Its wide seat size and U-shaped design reduce hip pressure, while the high-density, sponge-filled cushion ensures long-lasting comfort.

beige criss cross office chair

Get Moving with a Walking Pad Treat 

Who said you can’t walk a mile or two while you work? Place a walking pad - like this one from Yagud - underneath any table where you can stand and work, and start your journey towards consistent exercise while you crush your to-do list.

woman walking on walking pad. amazon product photo.
woman rubbing her eyes from eye fatigue with glasses in her hand

Easy On the Eyes

Comfort doesn’t always have to come in the form of how your body is positioned. Since we spend upwards of 7-8 hours a day glued to computer screens during the week (instead of socializing by the office copy machine), your eyes are getting a heck of a workout. 

Pick Up Some Blue Light Glasses

Luckily, there’s a solution to eye fatigue in the form of blue light glasses - like these trendy cuties from Visoone. With the capability to block up to 99% of harmful blue light, they should be your go-to solution for preventing visual fatigue, eyestrain, and those pesky headaches. Plus, they're non-prescription, making them suitable for anyone.

       

Quit the Squint with a Sleek Monitor

If you’re someone who works at a desk, managing lots of projects at once, there’s no need to try to fit all your windows and assets on one 11-15” screen. With its expansive screen real estate and crystal-clear display, a monitor - like this one from HP - enhances productivity by facilitating seamless multitasking and providing clarity for documents, presentations, and detailed design work.

HP desk monitor with beautiful landscape
Person working from home with monitor, laptop, and phone on desk along with iced drink

Stay Productive

One of the more challenging aspects of working from home is trying to avoid distraction. Cohabitating with family members, pets, and life noise can often create a recipe for disastrous workflow…not to mention the laundry that has been piling up all week. While it’s healthy to take a break to throw in that laundry, it’s important to learn how to identify and minimize common distractions in a home environment, including noise, social media, and household chores, to maintain focus and concentration during work hours. Here’s some tips on how to do just that:

Manage Your Time Effectively

Consider exploring strategies for effectively managing your time, such as setting daily goals, creating schedules in your calendar, and utilizing organization features/applications that will help you maximize productivity. At Random, we use a combination of Google Workspace, Slack, and ClickUp to keep our team in communication and hold one another accountable for getting tasks done. That said, nothing is wrong with keeping a notebook, some sticky notes, a whiteboard, or any other tool that will keep you on task near your workspace to maximize your productivity. 

face profile with flowers coming out of head representing good mental health

Change Up Your Scenery

A major part of working from home is working alone throughout most of - if not all - of your week. If you allow yourself to be sequestered to your everyday workspace without regularly interacting with the outside world, your mental health has the potential to decline significantly.

One way to shake things up (if your job allows for it) is to challenge yourself to work from a coffee shop or a coworking space. This could be once a week, once a month, or even sporadically. Either way, getting out of the house and into the world can be just what the doctor ordered; the change of scenery can really boost your productivity and creativity levels in ways you have to see to believe, just purely based on a different environment, the buzz of the other people around you, or both!

If this isn’t an option for you, find other ways to stimulate your brain outside of your home. Go for a walk on your break or sit on your porch/balcony (as long as the WiFi reaches). Anything that allows you to switch things up without sacrificing your workflow or efficiency is worth the extra effort if it ultimately boosts your mood.

Set Boundaries

There can be a lot of crossover between work life and personal life when you work from home, and the laptop can end up staying open a lot longer than it might if you worked in an office. The good news is that there are lots of ways you can avoid blurring the lines between your 9-5 and your 5-9.

One of the most important concepts to embrace is the act of setting boundaries. Setting boundaries between work and personal life is essential when working from home, especially if the space that used to be used for relaxation and decompression is now the same one in which you take meetings and work on presentation decks.. Creating dedicated workspaces, establishing clear work hours, and communicating expectations with family members, housemates, and even your coworkers will help you foster a more productive work environment.

We understand that setting boundaries can be challenging and anxiety inducing for some folks; nobody wants to seem like they aren’t a team player. That said, communicating healthy boundaries is the best way to set yourself (and your team) up for success. To dive into this concept more, check out this blog on Weworkremotely.com for even more tips.

Guess What? You’re a Boss Now

By implementing these products and strategies to maintain focus, protect our physical and mental health, and establish clear boundaries, we can navigate the intricacies of working from home with resilience and wellbeing intact, like the boss that you are. Remember, it’s all about making your workspace work for YOU.


Looking to level up more than just your WFH setup? Random can help you with everything from A to Z in the digital marketing realm. Contact us here to get started!

5 Food Brands That Just Get Social Media in 2023

As social media nerds, our team at Random loves browsing social media for brands that post unique and engaging content. Lucky for us, many of these brands just happen to be food-related. We're either really hungry at Random, or food brands have unlocked the secrets to social media success. Probably a little bit of both.

Join us on this scrumptious journey as we dive into the profiles of five food brands that are showing success on social media.  From mouthwatering visuals to ingenious pop culture tie-ins, these brands know how to capture your attention and keep you craving for more.

Pop-Tarts

Pop-Tarts has something absolutely crucial on social media: Relevancy. 

Creatively and seamlessly tying a brand's product to pop culture is no easy task. But hey, if Pop-Tarts can do it with their product, anyone can. Through clever and timely content, they manage to capture the attention of their target audience and beyond.

Here's an example of how they tied their brand to New York Fashion Week:

View this post on Instagram

A post shared by Pop-Tarts (@poptartsus)

A few days after Apple announced its revolutionary VR headset, Pop-Tart announced its version of VR on social:

View this post on Instagram

A post shared by Pop-Tarts (@poptartsus)

And finally, here's Pop-Tart's extraterrestrial targeted post in the wake of Congress' UFO hearings:

View this post on Instagram

A post shared by Pop-Tarts (@poptartsus)

By aligning with pop culture and current events, Pop-Tarts not only keeps its product at the forefront of consumers' minds but also fosters a sense of relatability and authenticity. This connection with trends and cultural references enhances the brand's relevance and resonance with its audience, ultimately driving brand loyalty and sales.

Alter Eco

Alter Eco, an organic, fair-trade chocolate brand, has mastered standing out by embracing what sets it apart. This attitude is apparent in their brand identity as well as content strategy. This alignment resonates with conscious consumers who seek products that align with their values. It's a shining example of how a brand can thrive by embracing what makes it different and making it the centerpiece of its messaging.

The method that Alter Eco uses to set themselves apart takes many different forms. Here is a more direct way the brand distinguishes itself from others in the market:

View this post on Instagram

A post shared by Alter Eco Organic Chocolate (@altereco_foods)

And here is a less direct way Alter Eco differentiates itself. By choosing to post raw or underproduced imagery, the brand shows its audience a more authentic side of its product:

View this post on Instagram

A post shared by Alter Eco Organic Chocolate (@altereco_foods)

Kraft Mac & Cheese

Of course, what you ate every lunch as a kid is popping off on social media. Kraft Mac & Cheese does a great job at keeping up with the trends going around social media. Not only does Kraft Mac & Cheese find ways to relate trends to their products, but they also actively search out trends that fit their brand and product. This makes the execution of their posts seamless and less desperate for relevancy.

Here's Kraft Mac & Cheese's spin on a popular TikTok sound from last month. I think we can all agree that a trend like this would be a no-brainer for a brand like theirs:

View this post on Instagram

A post shared by Kraft Mac & Cheese (@kraft_macandcheese)

Chobani

Chobani's approach to social media marketing is a textbook example of how to engage with an audience without the hard sell. Rather than bombarding their followers with constant product promotion, Chobani focuses on providing valuable content in the form of how-to guides, hacks, and tips. By sharing content that caters to its audience's interests and needs, Chobani establishes itself as a trusted source of information and inspiration.

This post, in particular, showcases Chobani's skill in going the extra mile to provide valuable content:

View this post on Instagram

A post shared by Chobani (@chobani)

And check out Chobani's artistic direction in this post! By using vibrant shapes, duo-toned imagery, and organic textures, Chobani ‹‹follows design trends that other proactive brands are starting to incorporate. Embracing current design trends helps Chobani stay in touch with the tastes and preferences of its target audience.

OLIPOP

OLIPOP, a "healthier" soda brand making waves, has crafted a social media strategy that's not just about the soda but the people sipping it. Far too often, brand content execution falls flat by not showing real people using, tasting, or enjoying their product. By featuring the beaming smiles of happy soda lovers, OLIPOP has brewed up an emotional connection that's as effervescent as their beverages.

The following post not only features a real person with the OLIPOP product but also references Taylor Swift in the caption?! What more could social media ask for?

View this post on Instagram

A post shared by OLIPOP (@drinkolipop)

Referencing a significant player in pop-culture conversation, such as Taylor Swift, is a brilliant choice from OLIPOP. It shows your audience that you understand something beyond your brand and empathize with your audience's interests.


These five brands aren't just satisfying our cravings but are also giving us a glimpse at what effective social media content should aim for. From Kraft Mac & Cheese's trend-chasing expertise to Chobani's value-packed approach, you can pull a lot of social inspiration from just these brands. So, we hope this deep dive has left you inspired (and hungry) for success in your social media endeavors.


Is your food brand lacking social media direction? We can help! Shoot us a message and share all your wildest dreams with us.

Why Building Photos Go Viral: A Random Social Media Study

As social media data junkies, our team at Random loves to explore the reasons why some of our social media posts perform better than others. The topic at hand? Why photos of buildings (that's right, buildings) tend to perform higher than other photos on social media.

The Building Blocks

In the ever-evolving landscape of content marketing, it's crucial to understand what resonates with your audience. Recent research and analysis of client data have revealed an intriguing trend: content featuring images of buildings significantly outperforms other types of content in both engagement and impressions. Let's delve into the numbers and the potential reasons behind this phenomenon.

For the purpose of this study, we stuck to one social media platform: Instagram. Our Social Media Analyst did some deep diving into our clients' social media profiles and collected any photos that displayed the exterior of their buildings. Once the sample of posts was collected, he proceeded to examine the posts based on various KPIs, keeping a focus on engagement and impressions. 

What Stands Out

  1. Engagement: Content with images of buildings averaged an impressive 89.5% better in engagement compared to the monthly content averages.
  2. Impressions: Such content also saw a 44% increase in impressions over their monthly content averages.

These statistics are compelling, suggesting that there's more to building imagery than meets the eye.

Breaking it Down

Hypothesis #1: Breaking the Monotony with Visual Appeal

Most content calendars feature a myriad of images, from people and products to landscapes and abstract graphics. However, our data indicates that there are usually no more than 1 or 2 photos of buildings per month in the case of our clients, Comerica Bank. As you can see, in Comerica Bank's Instagram feed, the scarcity could be a reason that these images stand out, breaking the content monotony. Their unique visual appeal might be the breath of fresh air that users need, prompting them to engage more with the content.

Hypothesis #2: Landmarks for Branding

Buildings, especially iconic ones, can serve as recognizable landmarks. When consistently featured in content, they can become synonymous with a brand's identity. Think of how the Eiffel Tower is instantly associated with Paris or how the Golden Gate Bridge is emblematic of San Francisco. By leveraging such powerful symbols, brands can create a strong visual identity that resonates with their audience.

Here are two examples of buildings that Comerica Bank holds near and dear to their heart. Their newest construction, known as Business HQ, and the Comerica Tower, both located in Dallas, TX, are pinnacle examples of how companies can use buildings as part of their brand image.

Hypothesis #3: A Sense of Geography and Relatability

Buildings inherently convey a sense of place. Whether it's a skyscraper in New York or a historic building in Texas, they ground content in a specific geography. This can foster a sense of relatability, especially among local audiences. For instance, this photo of the Comerica Tower amongst the Dallas, TX, skyline, may have resonated with our local audience and given them a sense of pride, ultimately making them more likely to engage with it.


While the exact reasons behind the success of building imagery in content marketing might remain a subject of debate, the numbers are clear: they work. Whether it's their rarity, their branding potential, or their geographical significance, buildings have carved a niche for themselves in the content landscape.

Brands looking to boost their engagement and impressions might consider incorporating more architectural imagery into their content strategy. After all, in the world of content marketing, it's all about building connections “ and what better way to do that than with buildings?

Break the monotony; let Random get your audience engaged! Contact us to learn more about how we can transform your social media. 

Two Months Out: How is Threads Doing?

You know what they say: the flame that burns twice as bright only burns half as long. And boy, did Threads burn bright...for a short time. 

What happened to Threads? 

Threads made a big splash with more than 100 million users signing up in the first five days, but since then, the app has seen an almost 80% drop in its daily users. 

How did this new app draw in so many users in record time? For one, Threads made it painless to set up your account, allowing you to transfer your Instagram username, profile pic, bio, follower list, and following list to Threads with a single click. The sheer excitement of a new platform also surely drew in users that were eager to be early adopters. 

But, as noted, the app has seen a steep decline in daily users since its launch. According to AdWeek, the amount of time spent on the app also dropped from 21 minutes in July to just three minutes per day as of August 7. 

Why did the Threads hype die so quickly? 

Threads launched with an apparent objective to battle against Twitter amid the Twitter chaos. 

In October 2022, Elon Musk officially bought Twitter. In the months that followed, Musk made sweeping changes to the platform, laid off hordes of employees, and eventually scrapped the Twitter logo and name for X. 

Threads offered an alternative text-posting platform that focused more on light-hearted conversation and meme-ing as a refuge from the hostile atmosphere that Twitter had become. 

It worked for a few weeks; users bought into the hype, excited for a brand new app from Meta to try out. But without the more sophisticated features that Twitter boasts, the functionality of Threads fell short. 

You can post, make threads, repost, quote-post, reply, and like, but the search function is still rudimentary.

You can search for other users, but there's no section for trending moments and breaking news“one of Twitter's most appealing features, in our opinion. 

The capability for mentions was recently added, but hashtags still aren't implemented on the platform. This reduces the amount of organic discovery users can do on the app, and the amount of reach brands can get on their posts. 

A few updates have been made to the platform since launch, including adding a desktop version, allowing posts to be sent in Instagram direct messages, and the ability to add alt text to images. 

Another noteworthy event is the unexpected re-branding of Twitter to X soon after Threads launched. It's very possible that the shock of the Twitter bird logo being erased forever contributed to the decrease in Threads' popularity. 

Was this abrupt change to X a deliberate move on Elon Musk's part to undermine the launch of Threads? We wouldn't totally put it past him. 

How is this affecting brands and marketers? 

From the Random team's perspective, brands were eager to be early adopters and add Threads to their social media strategy. However, the hype quickly wore off, and clients were less interested in putting time into the app if they didn't initially see value or high engagements. 

Quite a few brands are still finding value in Threads, however. They mainly use the app to express brand personality and ignite conversations rather than push followers to take action or convert. 


For example, Ulta Beauty has been posting at least weekly on Threads since it first launched, with almost 350,000 followers and averaging hundreds of likes on each post. They've got a lot of fun content, asking questions to their followers, quote posting other well-known brands, and jumping in on memes and pop culture trends.

Posts promoting or even mentioning their own products are rarely seen. Instead, they work to add personality to their brand image and invite conversation in the replies. 

This could be a valuable strategy for brands looking to boost their brand awareness and reach younger audiences. But if you're a brand prioritizing conversions, Threads no longer seems like the platform to try it (if it ever was in the first place). 

What's coming next?

Brands and individual users are both experiencing burnout with so many new apps to keep track of. It's human nature to be drawn to the latest, shiniest thing on the market. But the fascination can wear off quickly if our attention isn't held. 

The launch and nosedive of Threads is an excellent example of what happens when a company banks on the initial hype but doesn't invest enough forethought and resources into keeping the momentum going. 

And along with the abrupt re-branding of Twitter to X, the Threads app didn't stand a chance in retrospect. 

Will Threads keep evolving to try to reel users back in? Or has its peak already passed? Only time will tell. 

Here at Random, we're experts on strategizing and creating the most effective social media campaigns for your brand. We can't wait to work together! Reach out to us below.

Should Your Brand be Using Reddit?

In 2023, you might feel like your brand is adding a new social media channel to your social strategy every month. Apps like Instagram's Threads is one of those new channels that brands have had to adopt pretty quickly.

However, there are several social platforms that have been around for years but are rather underutilized by brands. One of these platforms is Reddit. 

Reddit isn't usually considered as influential as other popular social media platforms, although it deserves to be. The network has over 500 million monthly active users and is one of the most engaged communities on the internet.

What Is Reddit?

To those who have never used Reddit, the platform might look like a confusing mess. But inside that mess lies a world of community and conversation.

Reddit has a forum-style structure, where users can create topic-based posts that other users can interact with. These posts are published in topic-based communities called subreddits. And let us tell you, there is a subreddit for pretty much everything. We even found a subreddit called r/TVTooHigh, where users share pictures of TVs they come across that are too close to the ceiling. The subreddit has over 130k members. It's important work they're doing. 

Each subreddit provides a rich ecosystem for brands to connect with individuals who share similar interests and lifestyles.

How Does Reddit Work?

Here's the bare basics of how Reddit works: every post is published by an OP (original poster) who started it. Users can upvote or downvote posts or comments on Reddit.

Reddit's user-driven nature allows the community to decide what content rises to prominence or falls to unimportance. This system encourages the most engaging and relevant content to reach the top of each subreddit, fostering organic discussions and interactions. Brands can participate in these discussions by posting content, replying to comments, and engaging with the community. However, it's important to approach Reddit with authenticity, transparency, and a genuine desire to contribute to the conversation.

3 Ways Brands Can Use Reddit

Now that we have a grasp of Reddit's essence, let's explore three effective ways in which brands can utilize this platform:

Understanding Your Audience

Like we've mentioned before, Reddit is full of user-driven opinions and conversations. A lot of these conversations could be relevant to your brand. But you have to know where to look.

Many subreddits on the platform are geared towards users asking questions. This is a great opportunity for brands to learn what pain points their audience or potential audience has. For example, let's say your brand is a financial institution. You could visit subreddits adjacent to your brand, such as r/FinancialPlanning, to see what questions users are most commonly asking.

Running Ask Me Anything (AMA) Sessions

AMAs are very popular on Reddit. These posts are designed as a live Q&A format with the purpose of connecting an expert on a particular subject with a community of individuals who share a common interest. As users post their questions in the thread comments, the AMA host can reply. It's a simple yet amazing way to increase brand visibility and humanize your brand.

Here's an example of an AMA the CEO of Nissan and Renault did. The AMA resulted in over 4,000 comments!

Discovering User-Generated Content

If you're mining for user-generated content (UGC), Reddit just might be your gold mine. Because of Reddit's structure, it's the perfect home for product photos, testimonials, and reviews.

For example, check this post from a happy customer on the r/Fender (Fender Guitars) subreddit:

Is Reddit Worth It?

While this blog post lists several advantages for brands, it's smart to consider the potential challenges when it comes to Reddit. Because the site is very user-driven, brand interaction on the platform can often come across as inauthentic. While brands reign supreme on platforms like Instagram and Twitter (and now Threads), many Reddit users see their platform as one of the last unblemished spots on the internet. No pressure.

Our suggestion is to use Reddit as an opportunity to listen to your audience, rather than promote. Who knows? Perhaps Reddit is the key you need to truly understand what and how your audience thinks.

Need more help connecting with your brand's audience? Shoot us a message to crush the social media game!

The Rise of Threads: A Social Media Agency's First Impressions

Threads lives! This text-based app by Instagram has been in the works for a while but finally launched on Wednesday, July 5. All across the world, Instagram users opened their apps to be greeted with a message to create their Threads profile. Since its launch, users, brands, and digital agencies have been rushing to be early adopters and make a first mark on this new platform.

Threads is an obvious rival to Twitter, with features to write a Thread, Repost, and Quote Repost. Users sign up through their Instagram account, with options to keep their username, profile pic, bio, followers, and following list (once those users join Threads).

The novelty and newness of Threads quickly drew in 30 million users within the first 24 hours, but will the hype last? Let's take a look at what our Random team members have to say about the app:

Instagram makes a great first impression with Threads with how easy it is to set up. When you download the app, it connects to your Instagram account, so you can upload your profile, followers, and following list to Threads! So many users and brands have already joined. The excitement of having a new social media platform to explore could bring to life a lot of fun social content and strategy changes. Once the newness dies down, though, it'll be interesting to see if Threads is actually built to last.

Allison, Senior Social Media Specialist

The UI and seamless integration of your Instagram account really factor into their early impact. At the current trajectory, I can see Threads eventually beating out Twitter for media engagements as well as being a real competitor for a social media news source.

Brandon, Social Media Analyst

Threads lives! I love the simple user interface and the fact that I was following/had followers immediately. In terms of brands using Threads, I think the big thing to watch will be if it becomes a dumping ground for content posted elsewhere or if strategies get deployed based on demographics, platform behavior, etc., that helps the network create a niche. At the very least, it's another place to complain about stuff, and I love to complain.

Ryan, Marketing Director

At first, I chalked it up to just another social platform, but the more I use Threads, the more I'm beginning to like it! The beginning stage is giving early Twitter (which I am here for), and I'm interested to see how it progresses. I definitely appreciated how easy it was to set up, and I love the clean look!

Emily, Senior Social Media Specialist

This might be a new feature from Instagram that sticks! It feels like Instagram has become a passive experience compared to how it used to be (endless scrolling, not as much fun), so seeing the conversations Threads has sparked on the platform so far is exciting. Fingers crossed, it doesn't flame out!

Lauren, CEO and Co-Founder

I've been a regular Twitter user for the past few years. I've been totally on board for a platform like Threads ever since Twitter started to fall off. That being said, I feel like Threads has a little ways to go to actually hook me in, namely, a proper explore tab. This is a feature I used quite often on Twitter, so I'm eager to see if Threads implement similar and better features.

Sam, Social Media Specialist

Have you made your Threads profile and explored it yet? 

We're all new to Threads, but our team members are social media experts who can help you create or adjust your digital strategy to boost your business. Let's have fun together! Shoot us a message below.

Is Community Management Dead?

Once upon a time, genuine conversations between brands and customers on social media reigned supreme. But these days, it seems like more and more brands are starting to flat-out ignore questions in their comments or refer commenters to an out-sourced customer service team. 

Is community management on social media dead? Read on as we explore whether brands are failing at connecting to audiences, why community management is still important, and our best tips for boosting your community management game.

What is community management on social media?

Social media community management is a brand's process of engaging with audiences across social media platforms. The purpose is to boost relationships with customers and ultimately increase brand loyalty. 

In its most basic form, community management includes responding to comments on social media posts, replying to direct messages, or conducting social listening to understand how audiences speak about a brand outside of its own channels. 

Over the years, most social platforms have built features that help with community management, like automated responses and chatbots.

This is great for convenience and frequently asked questions, but when it comes to answering more complicated questions, building deeper relationships, and showing personality, automated features just don't do the trick.

We'll get more into that later, but first why is community management so important?

Why is community management important?

Building an effective social media presence is about more than creating entertaining and engaging content. Brands need to focus on customer relationships once the content has been posted. 

Developing authentic relationships on social media not only boosts brand perception, it actually results in higher returns on investment. 

A 2023 survey from social media management tool Sprout Social found that consumers are 77% more likely to increase their spending with brands they feel connected to. 

Not to mention the social media landscape is rapidly changing every day. Algorithm updates and content trends may change, but providing great customer service in comments and showing brand personality is a stable way to deepen relationships and make a mark.

Seen below: a great example of McDonald's showing personality on social media, inherently inviting genuine conversation with a customer.

Consumers might not remember the highly-produced Reels a brand posts, but they'll remember how a brand makes them feel.

Is community management a dying art?

Despite how important community management is, a brief scroll through many brands' social media profiles reveals some disappointing images. Both negative and more neutral questions are left hanging without responses (not to put this particular brand on blast).

Even when this brand did respond to negative comments in their last few posts, the commenter would be asked to send an email to the customer service team or fill out a form online, very possibly to never be answered.

Some situations may warrant taking the conversation off social media, but a brand's first instinct should be to keep the conversation on the platform. It's a good idea to take more sensitive information or negative situations into direct messages though, rather than continuing it in the comments. This keeps the convo confidential but still more authentic than emailing a customer service rep who may never answer.

At the end of the day, responding to comments doesn't have to be complicated, and it's important to respond to the positive ones as well! 

Seen below: a great example from Taco Bell with a short, simple, and relevant response given the context of the original tweet.

While some brands, like Taco Bell, are excelling at community management, more brands could benefit from investing deeper in their customer relationships online. 

Let's not let community management become a dying art. It's alive and well and necessary for brands' successful social media strategies.

Random's Expert Tips for Community Management

Prepare to deal with difficult questions.  Diving into community management means having to deal with all the comments - the positive, the negative, and the in-between. Don't be afraid to respond to negative comments and clear up concerns, but do have a plan.

Be proactive with a plan.  We know how busy everyone is. If you're a brand hiring an agency for community management (or you're an agency working with a brand), it's helpful to work out a plan in the beginning. Collect answers to common or anticipated questions users might ask on social media so you don't have to track down answers every time. Identify a person on the legal or product development teams in the brand that you can contact to get quick answers to technical questions.

Use your listening skills.  Step outside your own profile to explore where people are mentioning your brand on other posts and platforms, and then start a conversation there! Jumping into relevant posts (even if your brand isn't tagged) is a great way to naturally insert your brand into online conversations and build loyalty. Brands can conduct social listening by using online management tools! Some of our favorites are Brand24 and Mention.

The world of community management can be tricky, but it's crucial to building a stronger brand presence and increasing ROI. Good luck out there! You got this.

Our team members here at Random are experts at community management. Let's work together! Send us a message below to learn more and get started.

Meet Angela, Our New Social Media Intern

Say hi to Angela, one of Random Agency's newest Social Media Interns! We can't wait to get to know her and what better way to do that than a Q & A?

First, the obvious question: Why did you choose Random Agency?

In the first conversations, I felt drawn to the team because of their passion and creativity for the work they do. I wanted to gain a better understanding of this strategic process through hands-on experience in an internship role and with a dynamic team!

Tell us three Random Facts about yourself.

1). I'm into all things art-related.

2). My favorite director is David Lynch!

3). I learned to write in cursive before print.

Favorite TV show?

Suits

If money was no object, where would you go and what would you do?

All around Western Europe! I would like to experience local cuisines and activities- especially those artisanal and nature-related to gain a deep understanding of culture. In addition, I would also make many stops in major fashion and tech hubs to attend events and shows!

What's in your refrigerator right now?

A box of cherry tomatoes, greek yogurt, spinach, â…“ bag of kale, aloe vera water, and 3 lemons

If you could have a superpower, what would it be?

Mind reading

What's your favorite childhood memory?

Entrepreneurship day in 4th grade 

Name one thing you wish you could do better.

Playing the piano 

Which three things would you take to a desert island?

1). Chapstick

2). Water filter

3). Scissors

What is the last book you read?

Notes from Underground - Fyodor Dostoevsky

What is your favorite account to follow on TikTok?

@dspacestv