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The Rise of Threads: A Social Media Agency’s First Impressions

Allison Andres
July 7, 2023

Threads lives! This text-based app by Instagram has been in the works for a while but finally launched on Wednesday, July 5. All across the world, Instagram users opened their apps to be greeted with a message to create their Threads profile. Since its launch, users, brands, and digital agencies have been rushing to be early adopters and make a first mark on this new platform.

Threads is an obvious rival to Twitter, with features to write a Thread, Repost, and Quote Repost. Users sign up through their Instagram account, with options to keep their username, profile pic, bio, followers, and following list (once those users join Threads).

The novelty and newness of Threads quickly drew in 30 million users within the first 24 hours, but will the hype last? Let’s take a look at what our Random team members have to say about the app:

Instagram makes a great first impression with Threads with how easy it is to set up. When you download the app, it connects to your Instagram account, so you can upload your profile, followers, and following list to Threads! So many users and brands have already joined. The excitement of having a new social media platform to explore could bring to life a lot of fun social content and strategy changes. Once the newness dies down, though, it’ll be interesting to see if Threads is actually built to last.

Allison, Senior Social Media Specialist

The UI and seamless integration of your Instagram account really factor into their early impact. At the current trajectory, I can see Threads eventually beating out Twitter for media engagements as well as being a real competitor for a social media news source.

Brandon, Social Media Analyst

Threads lives! I love the simple user interface and the fact that I was following/had followers immediately. In terms of brands using Threads, I think the big thing to watch will be if it becomes a dumping ground for content posted elsewhere or if strategies get deployed based on demographics, platform behavior, etc., that helps the network create a niche. At the very least, it’s another place to complain about stuff, and I love to complain.

Ryan, Marketing Director

At first, I chalked it up to just another social platform, but the more I use Threads, the more I’m beginning to like it! The beginning stage is giving early Twitter (which I am here for), and I’m interested to see how it progresses. I definitely appreciated how easy it was to set up, and I love the clean look!

Emily, Senior Social Media Specialist

This might be a new feature from Instagram that sticks! It feels like Instagram has become a passive experience compared to how it used to be (endless scrolling, not as much fun), so seeing the conversations Threads has sparked on the platform so far is exciting. Fingers crossed, it doesn’t flame out!

Lauren, CEO and Co-Founder

I’ve been a regular Twitter user for the past few years. I’ve been totally on board for a platform like Threads ever since Twitter started to fall off. That being said, I feel like Threads has a little ways to go to actually hook me in, namely, a proper explore tab. This is a feature I used quite often on Twitter, so I’m eager to see if Threads implement similar and better features.

Sam, Social Media Specialist

Have you made your Threads profile and explored it yet? 

We’re all new to Threads, but our team members are social media experts who can help you create or adjust your digital strategy to boost your business. Let’s have fun together! Shoot us a message below.

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