As social media nerds, our team at Random loves browsing social media for brands that post unique and engaging content. Lucky for us, many of these brands just happen to be food-related. We're either really hungry at Random, or food brands have unlocked the secrets to social media success. Probably a little bit of both.
Join us on this scrumptious journey as we dive into the profiles of five food brands that are showing success on social media. From mouthwatering visuals to ingenious pop culture tie-ins, these brands know how to capture your attention and keep you craving for more.
Pop-Tarts has something absolutely crucial on social media: Relevancy.
Creatively and seamlessly tying a brand's product to pop culture is no easy task. But hey, if Pop-Tarts can do it with their product, anyone can. Through clever and timely content, they manage to capture the attention of their target audience and beyond.
Here's an example of how they tied their brand to New York Fashion Week:
A few days after Apple announced its revolutionary VR headset, Pop-Tart announced its version of VR on social:
And finally, here's Pop-Tart's extraterrestrial targeted post in the wake of Congress' UFO hearings:
By aligning with pop culture and current events, Pop-Tarts not only keeps its product at the forefront of consumers' minds but also fosters a sense of relatability and authenticity. This connection with trends and cultural references enhances the brand's relevance and resonance with its audience, ultimately driving brand loyalty and sales.
Alter Eco, an organic, fair-trade chocolate brand, has mastered standing out by embracing what sets it apart. This attitude is apparent in their brand identity as well as content strategy. This alignment resonates with conscious consumers who seek products that align with their values. It's a shining example of how a brand can thrive by embracing what makes it different and making it the centerpiece of its messaging.
The method that Alter Eco uses to set themselves apart takes many different forms. Here is a more direct way the brand distinguishes itself from others in the market:
And here is a less direct way Alter Eco differentiates itself. By choosing to post raw or underproduced imagery, the brand shows its audience a more authentic side of its product:
Of course, what you ate every lunch as a kid is popping off on social media. Kraft Mac & Cheese does a great job at keeping up with the trends going around social media. Not only does Kraft Mac & Cheese find ways to relate trends to their products, but they also actively search out trends that fit their brand and product. This makes the execution of their posts seamless and less desperate for relevancy.
Here's Kraft Mac & Cheese's spin on a popular TikTok sound from last month. I think we can all agree that a trend like this would be a no-brainer for a brand like theirs:
Chobani's approach to social media marketing is a textbook example of how to engage with an audience without the hard sell. Rather than bombarding their followers with constant product promotion, Chobani focuses on providing valuable content in the form of how-to guides, hacks, and tips. By sharing content that caters to its audience's interests and needs, Chobani establishes itself as a trusted source of information and inspiration.
This post, in particular, showcases Chobani's skill in going the extra mile to provide valuable content:
And check out Chobani's artistic direction in this post! By using vibrant shapes, duo-toned imagery, and organic textures, Chobani ‹‹follows design trends that other proactive brands are starting to incorporate. Embracing current design trends helps Chobani stay in touch with the tastes and preferences of its target audience.
OLIPOP, a "healthier" soda brand making waves, has crafted a social media strategy that's not just about the soda but the people sipping it. Far too often, brand content execution falls flat by not showing real people using, tasting, or enjoying their product. By featuring the beaming smiles of happy soda lovers, OLIPOP has brewed up an emotional connection that's as effervescent as their beverages.
The following post not only features a real person with the OLIPOP product but also references Taylor Swift in the caption?! What more could social media ask for?
Referencing a significant player in pop-culture conversation, such as Taylor Swift, is a brilliant choice from OLIPOP. It shows your audience that you understand something beyond your brand and empathize with your audience's interests.
These five brands aren't just satisfying our cravings but are also giving us a glimpse at what effective social media content should aim for. From Kraft Mac & Cheese's trend-chasing expertise to Chobani's value-packed approach, you can pull a lot of social inspiration from just these brands. So, we hope this deep dive has left you inspired (and hungry) for success in your social media endeavors.
Is your food brand lacking social media direction? We can help! Shoot us a message and share all your wildest dreams with us.
