As the world is taken by storm, yet again, by Taylor Swift, we should all take note of what she, as a businesswoman, keeps getting right. With the re-release of her Red album breaking records and popping up in everyone's feed Taylor continues to deeply connect to her audience and make an overall impact on […]
Since its creation, the hashtag has become a centerpiece of social media. Hashtags allow your posts to be searchable and more visible, so they should be a staple in your social media strategy. You may already know how to use them on Instagram and Twitter, but you might be asking: what's the deal with hashtags on Facebook? We've got answers.
It might seem a little intimidating at first, but using the Live function on Instagram is perfect for businesses wanting to engage more with their audience. It's also a great way for followers and customers to hear directly from a brand they love and see a more authentic side of the brand. According to Animoto, video is consumers' #1 favorite type of content to see from brands on social media. And there's only one thing better than video”live video! We've compiled the best tips for before, during, and after going live on Instagram.
With the meteoric rise in podcast popularity, integrating music into your episodes is more important than ever. From Beethovan to Billie Elish, music is a transcendental method of communication. We hum the opening to Beethovan's 5th Symphony, radio jingles, and our favorite pop refrains. Check out these free music sites and give your podcast the […]
Having an abundant email list for your business is a powerful form of owned media that you can leverage to create more loyal customers and increase sales. Social media is important to creating brand awareness, but having an even more direct way to communicate with both your potential and existing customers is essential.
There are currently over one billion active users on Instagram. Whether you're running an account for your small business or for a large company, the question is this: how do you stand out and gain followers? Of course, having a ton of followers doesn't necessarily guarantee more engagement or loyal fans, but naturally building your presence can help you get there. We've compiled the best tips on how to organically grow your Instagram following.
Want to be ahead of other brands in finding that next great digital channel with an untapped audience? Seriously, you need to keep an eye on how the pornography industry is bringing its content to market. While there will always be debate over whether pornography still drives the internet, the truth is that one out […]
Marketing strategies and advertising campaigns often forget about Pinterest, but it has the potential to be a more powerful tool for leveraging brand awareness and sales than the more popular platforms like Facebook and Instagram. Here's why you need Pinterest in 2021.
