5 Unconventional Ways to Promote Your Podcast

Author
thatrandomagency
Published
April 17, 2023

It's no secret that the popularity of podcasts has risen in recent years, with millions of people tuning in to their favorites daily. But with so many podcasts available, it can be difficult to distinguish between the competition and entice new listeners. Despite their effectiveness, traditional marketing strategies like email blasts and social media promotion can occasionally fall short. So if you are stuck on how to make your podcast go viral, here are five unconventional strategies for podcast promotion that you might not have considered before.

Collaborate with other podcasters

  1. A great method to cross-promote your show is to collaborate with other podcasters in your niche. Connect with them and propose a joint episode or a guest appearance. You'll get access to a new group of listeners who may not have been familiar with your podcast otherwise.

Host a live event

  1. An excellent way to engage with your listeners and foster a sense of community around your podcast is to host live events. Try holding a meet-and-greet with your followers, a Q&A session with listeners, or a live recording of your show. Whether in-person or virtual, this could be a fantastic chance to interact more personally with your audience and even receive valuable feedback from them. 

Create a YouTube channel

  1. Since YouTube is a video-only platform, unlike podcasting, it can help you expand your audience. Experiment with creating brief video snippets of your podcast episodes, producing behind-the-scenes material, or recording guest interviews. This can be an effective method to advertise your show, helping you draw in listeners who spend more time on YouTube.

Leverage influencer marketing

  1. Influencer marketing has grown to be a popular strategy used by brands to reach new consumers. Finding influential people in your niche who have a sizable following can help you reach out to potential listeners. Start by contacting these individuals and asking them to promote your podcast to their audience. Offer them incentives and rewards like a commission or a guest appearance on your show. By collaborating with influential figures in your field, you can leverage their credibility and audience to increase traffic to your podcast.

Create a podcast trailer

  1. Crafting a podcast trailer is a terrific approach to getting the attention of potential listeners. A trailer is a brief introduction to your show that focuses on its distinguishing qualities and advantages. Think about producing an eye-and-ear-catching trailer that highlights your personality and the subjects you address. To draw in more listeners, you can share this on social media, your website, and other platforms.

Whether you try all or some of these ideas, promoting your podcast requires a little imagination and originality. You may expand your audience and draw in new listeners by utilizing collaborations, live events, YouTube channels, influencer marketing, and podcast trailers.  Keep in mind that marketing your podcast is a continuous process, so try out different approaches to see what works best for you.

We've got years of experience creating and promoting podcasts at Random, so let us help you! Send us a message below to learn how we can work together to boost your podcast. 

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