Comparing your social media performance to industry benchmarks isn't always reliable. Here's how to create your own benchmarks for better analytics reporting.
Comparing your social media performance to industry benchmarks isn't always reliable. Here's how to create your own benchmarks for better analytics reporting.
We did an experiment to see if geo-tagging locations on Instagram posts can boost performance. See our results!
Can the simple act of showing a face in a post actually boost post performance? We explored the impact this basic human element has across various platforms.
With TikTok's rapid growth and the countless videos uploaded daily, one question remains: Does video length matter? Is a short, snappy clip more effective than a longer, more detailed one?
In the world of digital marketing, especially for local lead generation companies, understanding and setting a realistic Cost Per Lead (CPL) goal is crucial to the success of your advertising efforts.
If you're a social media enthusiast like us, you’ve likely noticed some changes involving X and its subscription services. Although the platform has consistently hinted at various premium services since Elon Musk acquired it a few years ago, a covert update to restrict basic access to your page's analytics took effect in mid-June.
Still wondering if TikTok is worth your brand's attention? We’re jumping into the key points from the latest Rival IQ report and how you can use them to analyze your own TikTok metrics.
As social media data junkies, our team at Random loves to explore the reasons why some of our social media posts perform better than others. The topic at hand? Why photos of buildings (that's right, buildings) tend to perform higher than other photos on social media. The Building Blocks In the ever-evolving landscape of content […]
