Pinterest is a visual playground where creativity meets intent, making it a goldmine for businesses aiming to connect with action-ready audiences. With over 500 million monthly users, the platform continues to evolve, offering new ways to captivate and convert. If you want to stay ahead of the curve, these Pinterest ad strategies are designed to help you maximize your ad performance in 2025.
From leveraging advanced targeting to crafting scroll-stopping visuals, these 2025 marketing tips will ensure your campaigns are optimized for success. Let’s dive into three proven strategies to improve Pinterest ad performance in 2025.
1. Leverage advanced Pinterest ad targeting for precision
Why it works: Pinterest ad targeting in 2025 has become more refined, allowing advertisers to connect with users based on their intent, interests, and behaviors.
How to do it:
Use keyword targeting to align your ads with user searches. For instance, if you’re in the fitness niche, target keywords like "home workout ideas" or "healthy meal prep."
Tap into interest-based targeting to reach users exploring categories like travel, fashion, or wellness.
Implement retargeting to re-engage users who’ve interacted with your website or Pinterest profile.
Explore actalike audiences (Pinterest’s version of lookalike audiences) to find new users similar to your top customers.
Pro tip: Combine keyword and interest targeting for a dual-layered approach that captures both active searchers and passive browsers.
2. Create scroll-stopping ad creatives that inspire action
Why it works: Pinterest thrives on visuals, and high-quality, engaging creatives are essential for grabbing attention and driving clicks.
How to do it:
Use vertical images with a 2:3 aspect ratio (1000x1500 pixels) to dominate screen space.
Add text overlays to emphasize key benefits or calls-to-action (e.g., "Shop the Look" or "Save 30%").
Experiment with video ads, which autoplay in feeds and are proven to boost engagement. Keep videos short (6-15 seconds) and focus on storytelling.
Test carousel ads to showcase multiple products or tell a cohesive brand story.
Incorporate seasonal trends and Pinterest Predicts insights to align your ads with what’s currently popular.
Pro tip: Use Pinterest’s Creative Best Practices guide to ensure your visuals are optimized for the platform.
3. Optimize campaigns with data-driven insights
Why it works: Continuous optimization is key to improving Pinterest campaign performance and maximizing ROI.
How to do it:
Monitor key metrics like click-through rate (CTR), saves, and conversions to identify what’s working.
Use A/B testing to experiment with different headlines, images, and CTAs. For example, test whether "Get Inspired" performs better than "Shop Now."
Adjust your bidding strategy based on campaign goals. For conversions, focus on cost-per-click (CPC); for awareness, prioritize cost-per-thousand-impressions (CPM).
Leverage Pinterest Analytics to understand audience behavior and refine targeting.
Align your Pinterest data with tools like Google Analytics to track off-platform conversions and refine your strategy further.
Pro tip: Schedule ads during peak Pinterest activity times (evenings and weekends) to maximize visibility.
Ready to take your Pinterest advertising to the next level? We specialize in crafting data-driven strategies and creative campaigns that deliver results tailored to your goals. Request a proposal today, and let us help you transform your Pinterest ads into a powerhouse for growth.
