June introduced a fresh wave of digital creativity and one cultural phenomenon (also spelled “Femininomenon”) after another, featuring addictive tunes and easily-recreated memes that continue to enthrall online communities. From viral CapCut templates to relatable Reel trends, online collective ingenuity has once again proven its exceptional ability to capture and mold today's world.
But what is it about these trends that makes them stand out? Let’s take a look at some of the most prominent trends and memes of June 2024 to find out.
Starting off strong, we’ve got a trend that creators quickly latched onto to advertise themselves and the type of the content that they share. Utilizing a remixed version of “Nasty” by Tinashe (specifically the line that goes, “Is somebody gonna match my freak?”), online users have been able to creatively list off their interests to a widespread audience in an attempt to entice viewers to follow their social accounts (or maybe just find a new friend/partner to match their energy).
Here’s why this not-so-nasty trend works:
While the formula for these posts isn’t exactly new, it’s certainly one that has shown itself to be successful time and time again: Memorable audio + Customizable text overlay = Trendy AF. Give creators a chance to flex their unique style, qualities, and interests and watch them flock to the opportunity en masse.
The Point: Be on the lookout for the magic formula as you gather inspo for your next post. Say it again: “Memorable audio + Customizable text overlay = Trendy AF”. Maybe make a song out of it?
Once again, Sabrina Carpenter has taken over the internet. It’s like… kind of her year. This month, specifically, she added a fifth song to her impressive Billboard Top 100 presence called “Please, Please, Please.” Much like her last hit “Espresso,” this song will be perpetually playing in our heads until further notice.
Here’s why this Billboard Top 100 hit doesn’t disappoint:
Also similar to her infamous “Espresso,” the reasons to use this audio (or some version of it) are two-fold. #1: Pop culture has its eye on Sabrina Carpenter at the moment, so using any of her hits in the background of your video presents a higher chance of engagement. #2: The song also creates an opportunity to relate the song’s most popular lyric back to everyday life situations. Check it out below:
The Point: Be on the lookout for trendy music that begins to show up repeatedly in your feeds. But try not to wait until it’s the only audio being used for a week straight. Capiche?
We all love a good CapCut template. It’s an easy way to hop on a trend without the often grueling process of shooting video content.
This month, a line from the underrated 2003 film Uptown Girls made a reappearance on the comedic side of the internet that enjoys satirizing life’s little annoyances. With the help of an overlay of a young Dakota Fanning’s monologue about her absent mother’s lack of dependability, internet users have related the quote, “Take a look around. Do you see her anywhere? News. Fuh-lash. You’re not gonna!” back to their own lives in a hilarious way.
Here’s an example of how one creator utilized this template to portray a very common relationship ailment:
Some creators even took it a step further and filmed their own lip syncing video to really drive their point home. Here are a couple of those:
Here’s why this trend is a fundamental success:
After all, “fundamentals are the building blocks of fun.” (That’s a quote from the movie. Seriously, you should watch it.) This trend, as we mentioned earlier, holds the relatability and accessibility that many users prefer to use to create quick viral material. It also takes advantage of the internet’s love for early 2000’s pop culture, specifically nostalgic movies set in a big city. (It’s just the rules.)
The Point: Be on the lookout for ways your content can speak to a collective audience interests like nostalgia and niches.
Pop sensation Chappell Roan arrived on the scene back in 2020, captivating more niche audiences across the country. It wasn’t until this year that the rest of the world woke up and smelled the hype of this Missouri native’s immense talent and dazzling persona. With her rise to fame over the last few months (and just in time for Pride Month 🌈), her songs could quickly be found all over the digital sphere, positioning Chappell as a cultural “Femininomenon” in the month of June. (There it is again in case you didn’t catch it in the intro. Go listen to it. We’ll wait.)
Here’s why you need to use Chappell Roan audio to spice up your content:
As we know, LGBTQIA+ Pride isn’t just reserved for June. Whether you’re a member of the community or you’re cheering from the sidelines as an ally, you better hop on the Chappell Roan express because she is on course to taking over the pop scene. The hype isn’t dying down anytime soon and these brilliantly campy tunes are just what your content needs to spread the love and reach new heights!
The Point: Be on the lookout for ways to intentionally share your love for popular tunes and prominent figures in a timely manner.
So that’s the tea on June 2024. These trends not only provide a playful reflection of our shared experiences and humor, they also present refreshing new ways to keep our audiences locked in and loyal to our content. As you search for inspo in the coming months, keep an eye out for opportunities to capitalize on nostalgia bites, easily customizable templates, and instant hits from beloved artists.
That’s it for now. Stay trendy! ✨
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