Instagram is no longer just a place to share photos—it’s becoming a powerful search engine. With new updates allowing professional accounts to have their posts indexed by Google, Instagram SEO is now essential for brands that want to expand visibility in 2025. This guide breaks down how to optimize your profile, use keywords effectively, and leverage Reels, hashtags, and engagement signals to dominate discovery both inside Instagram and across the web.

Discover the 2025 social media benchmarks for financial brands across Facebook, Instagram, LinkedIn, X, and TikTok. Learn how engagement rates are calculated, which platforms are outperforming, and what financial marketers should prioritize to maximize results this year.

TikTok’s future in the U.S. remains uncertain as former President Trump extends the shutdown deadline, giving the platform and investors more time to negotiate a deal. At the same time, Oracle is positioned to take on a critical role in managing TikTok’s U.S. algorithm, a move that could reshape how content is distributed and how brands reach audiences. For marketers, this means balancing short-term stability with long-term strategy, staying prepared for shifts in transparency, ad targeting, and audience engagement.

Social media is evolving fast, and September 2025 was proof. Read our social media round-up for more on what these updates mean for creators and brands; let’s dive in!