Employee Generated Content (EGC) has moved from a fringe HR talking point to one of the most powerful tools in a brand marketer's arsenal. And yet most brands are still leaving it entirely on the table.
Employee Generated Content (EGC) has moved from a fringe HR talking point to one of the most powerful tools in a brand marketer's arsenal. And yet most brands are still leaving it entirely on the table.
Social media never slows down, and October 2025 was no exception. Read our social media round-up for the key updates every creator and brand should know.
TikTok is a creative breeding ground—not just for memes, dances, and cultural trends but also for app features. Over the past several years, we’ve seen innovative features originally introduced on TikTok adopted by platforms like Instagram, YouTube, and even LinkedIn. It’s clear that TikTok knows what it’s doing when offering features that help users and […]
Social media is evolving fast, and September 2025 was proof. Read our social media round-up for more on what these updates mean for creators and brands; let’s dive in!
With over a third of young consumers using it to discover brands (Wordtracker), understanding Instagram SEO isn’t optional – it’s your secret weapon. This guide breaks down what Instagram SEO is, why it matters, and how to master it confidently.
So, you’ve put in the hard work, created a fantastic online course, and now you’re ready to share it with the world. But how do you make sure it gets the attention it deserves? A place to start is on social media. With the right approach, social media can be your best friend in marketing […]
In a world where consumers are bombarded with endless content, how do brands ensure they truly connect with their audience? The answer lies in understanding and speaking their love language. In 2025, it’s no longer enough to simply sell a product or service; brands must cultivate emotional connections, making their customers feel valued and understood. […]
As we move into February, it’s time to recap the latest social media updates and news from January (spoiler: there’s A LOT to cover). 🫣 1. The Ongoing TikTok Saga If you thought January was off to a quiet start, TikTok had other plans. On January 19, a Senate-approved bill went into effect that banned […]
