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Tag: social strategy

May 30, 2025
Instagram SEO Guide: How to Get Discovered and Rank in 2025

With over a third of young consumers using it to discover brands (Wordtracker), understanding Instagram SEO isn’t optional – it’s your secret weapon. This guide breaks down what Instagram SEO is, why it matters, and how to master it confidently.

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May 12, 2025
5 Tips for Marketing Your Online Course on Social Media

So, you’ve put in the hard work, created a fantastic online course, and now you’re ready to share it with the world. But how do you make sure it gets the attention it deserves? A place to start is on social media. With the right approach, social media can be your best friend in marketing […]

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February 10, 2025
How Brands Can Speak Their Audience's Love Language in 2025

In a world where consumers are bombarded with endless content, how do brands ensure they truly connect with their audience? The answer lies in understanding and speaking their love language. In 2025, it’s no longer enough to simply sell a product or service; brands must cultivate emotional connections, making their customers feel valued and understood. […]

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February 4, 2025
Random Round-Up: Social Media Updates and News, January 2025

As we move into February, it’s time to recap the latest social media updates and news from January (spoiler: there’s A LOT to cover). 🫣 1. The Ongoing TikTok Saga If you thought January was off to a quiet start, TikTok had other plans. On January 19, a Senate-approved bill went into effect that banned […]

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November 21, 2024
Big Brands on TikTok: How Brands like ScrubDaddy, Duolingo, and Others Are Winning Over Gen Z

If you think TikTok is just another playground for Gen Z, you’re right. Once upon a time, this app was known as a hotspot for dance challenges and lip-syncing videos, but (depending on your FYP) we’ve definitely skipped a few chapters. Big brands are now kicking it into high gear and getting on Gen Z’s […]

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October 21, 2024
Stop Overselling on Social: How to Embrace Authenticity and Build Community

Hey there, social media strategists! If you’re like many brands, you’ve probably been caught in the cycle of overselling on social media. While turning every post into a sales pitch is tempting, it’s time to rethink that approach. Keep reading to learn why dialing down the hard sell can be a game-changer for building genuine […]

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September 30, 2024
7 Best Practices for Community Management on Social Media

Whether you're just starting or looking to fine-tune your strategy, here are some best practices to help you foster a vibrant and engaged community on social media.

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September 25, 2024
Recipe for Engagement: Using User-Generated Content to Promote Your Food and Drink Brand

For food and drink brands, leveraging UGC can be a game-changer, transforming loyal customers into brand advocates and amplifying your reach without breaking the bank.

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