In a world where consumers are bombarded with endless content, how do brands ensure they truly connect with their audience? The answer lies in understanding and speaking their love language. In 2025, it’s no longer enough to simply sell a product or service; brands must cultivate emotional connections, making their customers feel valued and understood. […]
As we move into February, it’s time to recap the latest social media updates and news from January (spoiler: there’s A LOT to cover). 🫣 1. The Ongoing TikTok Saga If you thought January was off to a quiet start, TikTok had other plans. On January 19, a Senate-approved bill went into effect that banned […]
If you think TikTok is just another playground for Gen Z, you’re right. Once upon a time, this app was known as a hotspot for dance challenges and lip-syncing videos, but (depending on your FYP) we’ve definitely skipped a few chapters. Big brands are now kicking it into high gear and getting on Gen Z’s […]
Hey there, social media strategists! If you’re like many brands, you’ve probably been caught in the cycle of overselling on social media. While turning every post into a sales pitch is tempting, it’s time to rethink that approach. Keep reading to learn why dialing down the hard sell can be a game-changer for building genuine […]
Whether you're just starting or looking to fine-tune your strategy, here are some best practices to help you foster a vibrant and engaged community on social media.
For food and drink brands, leveraging UGC can be a game-changer, transforming loyal customers into brand advocates and amplifying your reach without breaking the bank.
Is Instagram catering to the success of influencers and content creators too heavily? Let’s dive into how Instagram’s platform and user sentiment have changed over time - and what it means for the future of social media.
Launching a book is one of the most exciting moments in an author’s career. However, with countless books hitting the market daily, standing out can be a challenge. That’s where influencers come into play.
