The Swift Lift: How Taylor Swift Boosts Brands’ Social Media

A graphic including Taylor Swift front and center on stage in one of the outfits from her Eras Tour. Images of viral social media posts about Taylor Swift are in the background.

Taylor Swift, the reigning queen of pop, has taken the world by storm in the last year with her record-breaking world tour, her movie lighting up theaters, and her constant attention from the media. 

She's not just famous; she's at that untouchable level of fame that very few celebrities will ever reach.  

But what does that mean for your brand? Well, if you're not already in on the action, it's time to hop on the Taylor Swift train. 

Leveraging the pop culture phenomenon that is Taylor Swift can turn your social media campaigns into hits that resonate with the young, passionate audience your brand craves.

(Disclaimer: We aren’t liable for any eye-rolling that occurs from the excessive Taylor Swift puns that lie ahead.)

Sparks Flew with These Brand Posts

Let's dive into some real-world examples of how brands have expertly harnessed the Taylor Swift phenomenon to amplify their digital presence. 

These posts demonstrate the art of blending Swift's fame with brand identity, resulting in social media content that not only entertained audiences but also contributed to business success. 

It’s a “Seemingly Ranch” Story

Perhaps the biggest and most hilarious example is the "Seemingly Ranch" phenomenon.

Back in October, while Taylor Swift was attending a Kansas City Chiefs football game, a popular fan account on X posted that Taylor was “eating a piece of chicken with ketchup and seemingly ranch!”

Multiple brands jumped on this, with Hidden Valley Ranch changing their username to “Seemingly Ranch,” and Heinz creating limited edition bottles of Ketchup and Seemingly Ranch. 

View this post on Instagram

A post shared by Heinz (@heinz)

This post went viral, generating nearly double the engagement they receive on an average Instagram post. 

Is It Over Now? More “Seemingly Ranch”

Food brands really went hard on this one. 

Lay’s also leaned forward into the “seemingly ranch” meme by creating a fake mockup of a new flavor of their chips. 

This post currently has 1.2 million views, with their usual post views only being in the thousands. 

Arby’s jumped in as well, recreating Swift’s plate from the viral photo with their own chicken wings. 

This post currently has over 5 million views, with their usual post views being less than 50k. 

Gold Rush: The NFL Cashes In

The whole world, it seems, has been watching Taylor Swift’s attendance at the Chiefs games. 

The NFL social media accounts have cashed in on this opportunity, of course. One Taylor Swift GIF they shared on X garnered more than 11 million views.

Her appearances have also led to a reported increase in NFL ratings and viewership. The game she attended on Sunday, October 1 of last year drew in 27 million viewers, the most-watched Sunday show since the 2023 Super Bowl

Now that the Chiefs will be in the Super Bowl this year, we’re sure millions of eyes will be watching to see if Swift attends to support her boyfriend Travis Kelce

We’re curious to see what marketing opportunities brands will jump on to take advantage of Swift’s appearance at the most-watched sporting event of the year. 

Never Go Out of Style

One brand that quickly jumped on the Swift marketing train was KidSuper Studios, who designed an outfit that Travis Kelce was wearing in one viral video of him and Swift leaving a Chiefs game last year. 

@nfl

p solid day for the two of them 🫡 #taylorswift #traviskelce #kansascitychiefs #nfl (via JarrettPayton/X)

♬ original sound - NFL

The matching jacket and jeans set were originally named “The Bedroom Painting,” but the brand renamed it to “1989 Bedroom Painting” after this video went viral. The set has since sold out. 

We’re in Our Engagement Boost Era

Random has even joined in the Taylor fun, with our rendition on one viral meme back in September.

View this post on Instagram

A post shared by That Random Agency (@thatrandomagency)

This was a top post on our channels that month, and it even received 18% more engagement on our Facebook compared to previous months. 

Question…? How Can You Apply This to Your Content?

In the world of Taylor Swift-themed marketing, speed is your ally. 

Taylor's cultural moments can come and go in the blink of an eye, so you should have a process in place for expedited approval of reactive posts. 

While we're not suggesting hiring a whole team dedicated to your Taylor-themed endeavors, we wouldn't mind having one ourselves.

Dear Reader: Authenticity is Key

Before you sprinkle your content with Taylor Swift references, remember this: authenticity is key. 

Ensure that her presence in your brand's social posts is genuine and resonates with your audience. If you're not well-versed in Taylor Swift's lore, it's best to tread carefully. 

Using the power of Taylor Swift comes with great responsibility – make sure you're handling it delicately.

Long Story Short: Be Swift and Genuine

When it comes to leveraging the power of Taylor Swift in your brand's social media content, the key is to be swift, genuine, and mindful of your audience

Just like Taylor herself, who has mastered the art of reinvention and staying relevant, your brand can find its place in the digital spotlight by embracing the Taylor Swift phenomenon. 

We’ve got a blank space, baby, and we’ll write your name. Our social media experts at Random are ready to turn your next social campaign into a wonderland of success. We’d be enchanted to work with you. Reach out below! 

Random Presents: 2023 Social Media Wrapped

As we bid farewell to 2023 and head into 2024, it's time to reflect on the whirlwind of events that shaped the social media landscape this past year. From the rise of artificial intelligence to new social platforms, the year was plenty noteworthy (and a bit hectic if you ask us).

In this blog post, we'll delve into the defining moments of 2023 and offer a glimpse into what we can expect in the upcoming year.

Against a black background, red text says "Random Presents:" and white text as a subheading says "2023 Social Media Wrapped." Around the sides and bottom of the graphic, a collage of images includes photos of Elon Musk, the McDonald's Grimace Shake, the Threads logo, a brain, the X logo, and Margot Robbie as Barbie.

These Events Were the *Moments* 

AI Takeover

Are robots taking our jobs?? Not yet, but AI’s development has been nothing short of something out of a sci-fi movie. Generative AI, like ChatGPT, displayed amazing capabilities in writing natural-sounding language.

Sure, some of the writing sounds like a high schooler who is overusing a thesaurus, but the potential is there and growing.

We also witnessed the visual capabilities of AI based on simple text prompts from users, prompting a now common question: "Is this real, or is it AI?"

Here’s a post we made that sums up AI’s impact in 2023:

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A post shared by That Random Agency (@thatrandomagency)

New Apps! (more screen time…😮‍💨)

In 2023, we witnessed the rise and fall of several new social platforms. This year's most noteworthy new app was Threads – Meta's X (formerly Twitter) contender.

In the midst of X’s ongoing drama, Threads came at a pertinent time, reaching more than 100 million users in the first five days.

But despite the initial excitement, Threads’ hype slowly died down, losing 80% of its active users and dropping to just 8 million by the end of July.

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A post shared by Mark Zuckerberg (@zuck)

There were also several other social media platforms that received some hype this year, but they quickly faded away into the land of forgotten apps. Notable mentions include Lapse and Lemon8.

Goodbye Twitter. Hello X?

In 2023, Elon Musk continued his reign over Twitter, hoping to bring significant changes. However, his gradual alterations to the platform resulted in the downfall of the iconic social media site in ways no one could anticipate.

First of all, we said goodbye to Larry the Bird, Twitter’s late mascot. Sad, we know.

Musk's additional changes made Twitter less valuable as he restricted features to paying users, placed a ban on third-party client apps, flooded timelines with “verified” users, and rebranded the company as "X" in a controversial move.

Musk's bold actions with the platform and other controversies surrounding the app led to a mass exodus of users and advertisers. This left Twitter merely a shadow of its former self, raising questions about the future of the once-thriving social media giant.

Currently, it seems to be struggling despite Musk's vision of creating an "everything app" under the name X.

UGC Was King 👑

In 2023, we saw just how far user-generated content (UGC) can take a campaign. The Grimace Shake trend was a golden example of this.

The trend was unexpected (we’re still trying to wipe our memories of the horrors we saw), but the UGC that came from it was more than McDonald’s could have ever hoped for.

Surprisingly, some random cultural happenings got people talking online about a brand in ways we never saw coming.

One of these events was thanks to none other than Taylor Swift, whose romantic relationship with Travis Kelce led to tons of online conversation surrounding the Kansas City Chiefs.

Almost overnight, people who had never watched football in their lives were tuning in and creating content about the NFL team. We’re not sure this will help them win a Super Bowl in 2024, but they’ll at least have the popular vote.

And lastly, another notable mention was the Barbie movie. The nostalgic, quirky film saw momentous numbers at the box office as well as a copious amount of Barbie-related UGC during the release. We even made our own Random + Barbie post during the hype!

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A post shared by That Random Agency (@thatrandomagency)

Buckle Up: What We Expect to See in 2024

Want 2024 to be your breakout year on social media? Shoot us a message, and let’s talk social!

We Created a Children's Book Using Only AI - Here's How We Did It

In this era of scarily fast technological advancements, our world is facing two truths: 

1.  This generation of kids is exposed to the internet and social media and its potential dangers more than any other generation before. 

2.  Generative artificial intelligence is becoming more prevalent in the digital world than ever imagined. 

Pondering these two points, our team at That Random Agency had a lightbulb moment. We've always been at the forefront of leveraging innovative tools to create meaningful content; why not throw our hat into this new ring of AI

We wanted to create something that could teach kids about internet safety, all while only using AI. The question was: Could AI write and illustrate a children's book good enough to publish?

Thus, Internet Safety Sammy was born. 

The book cover for Internet Safety Sammy

How We Used AI to Write It 

The use of ChatGPT has been a rising trend in the digital marketing world, so we choose this as our tool to dive headfirst into and test its limits. 

To first determine how well ChatGPT could capture the essence of a children's story, we simply asked it: Act as a children's book writer. 

It churned out a magical tale for kids, but from there we wanted it to weave a narrative that taught lessons on online safety and privacy in a sneakily fun way. 

Next, to establish its knowledge on tips for internet safety for kids, we requested: In the words of a preschool teacher, tell me the top 10 warnings of social media that a child would need to know as they grow up with access to the internet.

This resulted in the following answer:

screenshot of a chatgpt answer to the prompt top 10 warnings of social media tht a child would need to know

Next, we asked ChatGPT to craft a children's story using these 10 lessons. It gave us a story that was overtly about internet safety, and we wanted a more subtle approach that would still be palatable for kids

We requested the story to be re-written in the setting of outer space, and we fine-tuned from there. We asked for more detail, a reading level for ages 6 to 10, and more inclusion for diverse families. 

After a few manual tweaks from us humans, we had a complete story. 

Mission accomplished. Now we just needed the illustrations. 

How We Used AI to Illustrate It

AI was not only our writer, but our illustrator as well. Here, we tested out Canva's new Text-to-Image tool.

a screenshot of canvva's magic media

We used the text-to-image tool to describe the graphics we needed. Planets and galaxies would be easy, we thought. But describing the characters and their purposes and contexts in the story? That would be a bit more difficult. 

We prompted the tool to create an image around each subject in the story, utilizing the color pencil art style. 

One example of a prompt we used was, Design a portrait of a futuristic child talking to a mother about what they are seeing on a device. 

It took a few rounds of regenerating the images to get the right fit, but we landed on images to include in each of the chapters.

The images were surprisingly relevant, whimsical, and looked more like an illustrator hand drew them rather than a computer.

From Idea to Print

Now that we had finally completed this ambitious project, we couldn't just let it live digitally forever.

We knew we wanted physical copies, so we self-published

the printed version of the book Internet Safety Sammy

The book is now available for purchase on Amazon here

Why We're Making a Galactic Big Deal About It

This book wasn't just a fun experiment in content creation; it also marks a paradigm shift in digital marketing, where AI becomes more than just a tool. AI is a helpful storyteller and co-creator. 

Here's why we care so much about this project: 

Random is all about zooming into new frontiers, and this AI-crafted children's book is just our latest rocket ship into the future of digital marketing. 

We're your co-pilots in all things social media, SEO, podcasting and beyond! Contact us today to learn more about how we can work together.  

5 Food Brands That Just Get Social Media in 2023

As social media nerds, our team at Random loves browsing social media for brands that post unique and engaging content. Lucky for us, many of these brands just happen to be food-related. We're either really hungry at Random, or food brands have unlocked the secrets to social media success. Probably a little bit of both.

Join us on this scrumptious journey as we dive into the profiles of five food brands that are showing success on social media.  From mouthwatering visuals to ingenious pop culture tie-ins, these brands know how to capture your attention and keep you craving for more.

Pop-Tarts

Pop-Tarts has something absolutely crucial on social media: Relevancy. 

Creatively and seamlessly tying a brand's product to pop culture is no easy task. But hey, if Pop-Tarts can do it with their product, anyone can. Through clever and timely content, they manage to capture the attention of their target audience and beyond.

Here's an example of how they tied their brand to New York Fashion Week:

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A post shared by Pop-Tarts (@poptartsus)

A few days after Apple announced its revolutionary VR headset, Pop-Tart announced its version of VR on social:

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A post shared by Pop-Tarts (@poptartsus)

And finally, here's Pop-Tart's extraterrestrial targeted post in the wake of Congress' UFO hearings:

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A post shared by Pop-Tarts (@poptartsus)

By aligning with pop culture and current events, Pop-Tarts not only keeps its product at the forefront of consumers' minds but also fosters a sense of relatability and authenticity. This connection with trends and cultural references enhances the brand's relevance and resonance with its audience, ultimately driving brand loyalty and sales.

Alter Eco

Alter Eco, an organic, fair-trade chocolate brand, has mastered standing out by embracing what sets it apart. This attitude is apparent in their brand identity as well as content strategy. This alignment resonates with conscious consumers who seek products that align with their values. It's a shining example of how a brand can thrive by embracing what makes it different and making it the centerpiece of its messaging.

The method that Alter Eco uses to set themselves apart takes many different forms. Here is a more direct way the brand distinguishes itself from others in the market:

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A post shared by Alter Eco Organic Chocolate (@altereco_foods)

And here is a less direct way Alter Eco differentiates itself. By choosing to post raw or underproduced imagery, the brand shows its audience a more authentic side of its product:

View this post on Instagram

A post shared by Alter Eco Organic Chocolate (@altereco_foods)

Kraft Mac & Cheese

Of course, what you ate every lunch as a kid is popping off on social media. Kraft Mac & Cheese does a great job at keeping up with the trends going around social media. Not only does Kraft Mac & Cheese find ways to relate trends to their products, but they also actively search out trends that fit their brand and product. This makes the execution of their posts seamless and less desperate for relevancy.

Here's Kraft Mac & Cheese's spin on a popular TikTok sound from last month. I think we can all agree that a trend like this would be a no-brainer for a brand like theirs:

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A post shared by Kraft Mac & Cheese (@kraft_macandcheese)

Chobani

Chobani's approach to social media marketing is a textbook example of how to engage with an audience without the hard sell. Rather than bombarding their followers with constant product promotion, Chobani focuses on providing valuable content in the form of how-to guides, hacks, and tips. By sharing content that caters to its audience's interests and needs, Chobani establishes itself as a trusted source of information and inspiration.

This post, in particular, showcases Chobani's skill in going the extra mile to provide valuable content:

View this post on Instagram

A post shared by Chobani (@chobani)

And check out Chobani's artistic direction in this post! By using vibrant shapes, duo-toned imagery, and organic textures, Chobani ‹‹follows design trends that other proactive brands are starting to incorporate. Embracing current design trends helps Chobani stay in touch with the tastes and preferences of its target audience.

OLIPOP

OLIPOP, a "healthier" soda brand making waves, has crafted a social media strategy that's not just about the soda but the people sipping it. Far too often, brand content execution falls flat by not showing real people using, tasting, or enjoying their product. By featuring the beaming smiles of happy soda lovers, OLIPOP has brewed up an emotional connection that's as effervescent as their beverages.

The following post not only features a real person with the OLIPOP product but also references Taylor Swift in the caption?! What more could social media ask for?

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A post shared by OLIPOP (@drinkolipop)

Referencing a significant player in pop-culture conversation, such as Taylor Swift, is a brilliant choice from OLIPOP. It shows your audience that you understand something beyond your brand and empathize with your audience's interests.


These five brands aren't just satisfying our cravings but are also giving us a glimpse at what effective social media content should aim for. From Kraft Mac & Cheese's trend-chasing expertise to Chobani's value-packed approach, you can pull a lot of social inspiration from just these brands. So, we hope this deep dive has left you inspired (and hungry) for success in your social media endeavors.


Is your food brand lacking social media direction? We can help! Shoot us a message and share all your wildest dreams with us.

Why Building Photos Go Viral: A Random Social Media Study

As social media data junkies, our team at Random loves to explore the reasons why some of our social media posts perform better than others. The topic at hand? Why photos of buildings (that's right, buildings) tend to perform higher than other photos on social media.

The Building Blocks

In the ever-evolving landscape of content marketing, it's crucial to understand what resonates with your audience. Recent research and analysis of client data have revealed an intriguing trend: content featuring images of buildings significantly outperforms other types of content in both engagement and impressions. Let's delve into the numbers and the potential reasons behind this phenomenon.

For the purpose of this study, we stuck to one social media platform: Instagram. Our Social Media Analyst did some deep diving into our clients' social media profiles and collected any photos that displayed the exterior of their buildings. Once the sample of posts was collected, he proceeded to examine the posts based on various KPIs, keeping a focus on engagement and impressions. 

What Stands Out

  1. Engagement: Content with images of buildings averaged an impressive 89.5% better in engagement compared to the monthly content averages.
  2. Impressions: Such content also saw a 44% increase in impressions over their monthly content averages.

These statistics are compelling, suggesting that there's more to building imagery than meets the eye.

Breaking it Down

Hypothesis #1: Breaking the Monotony with Visual Appeal

Most content calendars feature a myriad of images, from people and products to landscapes and abstract graphics. However, our data indicates that there are usually no more than 1 or 2 photos of buildings per month in the case of our clients, Comerica Bank. As you can see, in Comerica Bank's Instagram feed, the scarcity could be a reason that these images stand out, breaking the content monotony. Their unique visual appeal might be the breath of fresh air that users need, prompting them to engage more with the content.

Hypothesis #2: Landmarks for Branding

Buildings, especially iconic ones, can serve as recognizable landmarks. When consistently featured in content, they can become synonymous with a brand's identity. Think of how the Eiffel Tower is instantly associated with Paris or how the Golden Gate Bridge is emblematic of San Francisco. By leveraging such powerful symbols, brands can create a strong visual identity that resonates with their audience.

Here are two examples of buildings that Comerica Bank holds near and dear to their heart. Their newest construction, known as Business HQ, and the Comerica Tower, both located in Dallas, TX, are pinnacle examples of how companies can use buildings as part of their brand image.

Hypothesis #3: A Sense of Geography and Relatability

Buildings inherently convey a sense of place. Whether it's a skyscraper in New York or a historic building in Texas, they ground content in a specific geography. This can foster a sense of relatability, especially among local audiences. For instance, this photo of the Comerica Tower amongst the Dallas, TX, skyline, may have resonated with our local audience and given them a sense of pride, ultimately making them more likely to engage with it.


While the exact reasons behind the success of building imagery in content marketing might remain a subject of debate, the numbers are clear: they work. Whether it's their rarity, their branding potential, or their geographical significance, buildings have carved a niche for themselves in the content landscape.

Brands looking to boost their engagement and impressions might consider incorporating more architectural imagery into their content strategy. After all, in the world of content marketing, it's all about building connections “ and what better way to do that than with buildings?

Break the monotony; let Random get your audience engaged! Contact us to learn more about how we can transform your social media. 

The Rise of AI: How AI Tools are Affecting Social Media

The concept of artificial intelligence may seem like old news, and we get it - ”AI is going to take over the world and steal all of our jobs!" (insert scared face emoji here). Movies have been made and theories have been shared. But whether we like it or not, AI is a fast-growing industry, rapidly becoming the Internet's most informative, creative, and efficient tool.

Average daily social media usage is on the rise, and with it comes an increasing need for AI solutions to knowledgeably discern audience preferences. There is still so much to be learned about this seemingly all-knowing intelligence, the industry isn't slowing down anytime soon, and content creators all over the globe are starting to get wise to its capabilities. But if you're still on the fence about jumping aboard the speeding train we call AI, allow us to share with you some of the best ways that you can harness its power to improve your performance as a creator, influencer, businessperson, and/or casual social media user.


1. ChatGPT

One of the more popular forms of AI you've probably heard about is ChatGPT. ChatGPT is self-defined as an AI-powered language model developed by OpenAI, capable of generating human-like text based on context and past conversations. Or we can define it the way the guy sitting next to us in the coffee shop just did: "It's like a pet. It just wants to make you happy."

ChatGPT's knowledge spans from the dawn of the internet all the way up until 2021. It can rewrite your emails, explain metaphysics to you like you're five years old, or simply act as another search engine.

How can I use it as a social media guru?

When it comes to social media, ChatGPT can quickly become your best friend. Do you have a client with a lot of the same talking points that quickly become monotonous in your copywriting? ChatGPT is great at taking any core concepts you give it and generating masterfully worded, exciting content that will capture your audience's attention. You can be as specific or as vague as you'd like, but just remember: ChatGPT is only as helpful as the prompts you give it and nothing it produces should be regarded as hard facts until verified. 


2. Image Generation (DALL-E, Midjourney, etc.)

The concept of AI-generated images produces both fear and inspiration in the minds of social media creatives. On one hand, it can appear as a threat to individuality and artistic expression. On the other, it can also open up a whole new world of possibilities, especially when it comes to people who struggle to create a visual that matches their idealized concept.

According to Forbes, Text-to-image AI models like DALL-E, Midjourney and Stable Diffusion have been revolutionizing the way visual content is created. These systems use machine learning algorithms to create images from a text description or even to generate new variations of existing images.

How can I use it as a social media guru?

For social media creators, AI image-generators can be great for creating assets that your brand lacks or has yet to acquire. If you just can't nail down a photo from your client's image library that fits your vision, try AI image generation instead. 

For example, if you want photos of specific people doing a specific task on a specific holiday, you can generate them. If you want to know what your corporate office building would look like in the year 3084, you can generate that. If you want to know what a Barbie dreamhouse in every U.S. state would look like (which you do), you can literally do that and share it with your audience. The possibilities are endless and tons of very successful brands are already implementing this method into their creative strategy. (One thing to note: Some AI-generated images come out a little bit strange ” especially if the image is of a human ” so be sure to check for extra teeth, fingers, etc. before posting your creation!)

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A post shared by Topgolf (@topgolf)

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A post shared by Waterloo Sparkling Water (@waterloosparkling)


3. Influencer Marketing

By now, most of us are aware of the term influencer, but for those uninitiated, an influencer is someone who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience. Businesses have been leveraging the market influence of powerful people for decades and now, in the era of the online influencer, brands are finding immense success in paying notable individuals to promote their product/service on social media.

That said, some rather notable challenges have presented themselves in the age of social media. According to Influencer Marketing Hub, Around 67% of brands are concerned with influencer fraud [when influencers use dishonest methods, like buying followers, to inflate their influence], and almost 30% of marketers have difficulties measuring the ROI of their campaigns. Other common issues include finding the right influencers and knowing the appropriate compensation.

With such a highly saturated market, how can brands be sure they are making prudent decisions that will benefit their business?

The answer: artificial intelligence.

How can I use it as a social media guru?

Artificial intelligence has the power to recognize even the smallest signs of fraud in a person's account. From poor account ratios to abnormal spikes in followers, AI can easily spot suspicious behavior in a potential influencer's account and help you steer clear of any fraudulent activity.

AI can also help you feel confident that your money is being spent well in the right places. It will help you identify the best influencers, best platforms and best audiences for your product/service, thus helping you create a pathway for optimal return on investment. 

If you want to make sure you are getting the biggest bang for your buck from influencer marketing partnerships, check out platforms like Grin, Influencity, Find Your Influence, Influsoft, CreatorIQ (influencermarketinghub.com).


4. Audience Management and Support

AI is changing the way we do social media through audience management and support. It's doing what humans can't, which is constantly being there for everybody all at once. Because social media has made businesses and other users more accessible, it can be a challenge to keep up with and personalize responses to customer inquiries and comments. One of the most popular methods of utilizing AI for audience management and support is by way of social media chatbots. These are primarily used to provide immediate assistance to customers 24/7.

How can I use it as a social media guru?

If you recognize a common question or concern that exists in your audience's minds, you might consider setting up a chatbot. This handy tool can help you mitigate overbearing customers with complaints and a thousand questions by weeding through comments, direct messages, and chat rooms. Thankfully, platforms like Facebook, Twitter, Instagram and WhatsApp all have chatbot functionality built into their system to make answering direct messages easier.

If you're using a platform without capabilities, however, there are some third-party platforms that are there to help. Among their top recommendations, Forbes suggests HubSpot Chatbot Builder, Intercom, and Drift.


5. Data Analysis

One of the more time consuming and daunting tasks that social media specialists are tasked with these days ” especially if you are working on a small team ” is processing and analyzing data. Luckily AI has entered the chat, and is now a powerful tool when it comes to generating insights, automating processes, delivering predictions, and driving actions that lead to high quality outcomes. Now we can not only understand what happened, but also why, what might be likely to happen next, and what could potentially happen if a specific action or course is taken. All thanks to AI. 

How can I use it as a social media guru?

Content creation tools, apps, and platforms like Hootsuite, Flick, Brandwatch, and Socialbakers (plus a slew of others) are starting to implement AI tools into their platforms. These tools typically help social media managers with tasks like figuring out optimal posting times, smart scheduling options, and integrations with ChatGPT to produce natural language summations of data sets.


Our Greatest Tool

At the end of the day, artificial intelligence is more than just a concept that will take years for people to come around to. It's happening NOW, and is undoubtedly the future of content creation, research, social media monitoring, and so much more. What's even more fascinating is that the more people embrace AI and use it, the more it learns every day.

The question on everyone's minds right now is: will AI replace social media marketing and graphic design jobs? 

Mike Maynard of Forbes doesn't think so. He says, Don't fear AI. Embrace it as a tool. 

AI doesn't have to threaten anyone's livelihood or unique purpose in life. Some marketers might be hesitant to use AI for fear it will rip away all individuality and creativity, but that won't be the case if we can all collectively figure out a way to leverage it to make our jobs and lives easier, more efficient, and more productive.

The fact is that AI complements our creativity and skills, becoming a vital partner in our digital journeys. It empowers us to reach new heights, uncover hidden opportunities, and navigate the ever-evolving landscape of social media and digital marketing. As we continue to integrate AI into our workflows, we must remember that it's not here to replace us but to amplify our potential. By embracing AI as an ally and harnessing its capabilities, while preserving our unique human touch, we can look forward to a future where technology and creativity coexist harmoniously, ultimately delivering even more extraordinary experiences to our audiences.

Don't believe us? Just ask ChatGPT it wrote that last paragraph.


Are you feeling behind when it comes to AI? Don't worry! Here at Random, we're already becoming experts on how to integrate AI into our workflow to help our clients keep winning. Reach out below to find out how we can help you, too! 


Check out more examples of brands using AI here:

Coke Joins the AI Hype Train

BMW Projected AI-Generated Art Onto Its Cars for New Campaign

Two Months Out: How is Threads Doing?

You know what they say: the flame that burns twice as bright only burns half as long. And boy, did Threads burn bright...for a short time. 

What happened to Threads? 

Threads made a big splash with more than 100 million users signing up in the first five days, but since then, the app has seen an almost 80% drop in its daily users. 

How did this new app draw in so many users in record time? For one, Threads made it painless to set up your account, allowing you to transfer your Instagram username, profile pic, bio, follower list, and following list to Threads with a single click. The sheer excitement of a new platform also surely drew in users that were eager to be early adopters. 

But, as noted, the app has seen a steep decline in daily users since its launch. According to AdWeek, the amount of time spent on the app also dropped from 21 minutes in July to just three minutes per day as of August 7. 

Why did the Threads hype die so quickly? 

Threads launched with an apparent objective to battle against Twitter amid the Twitter chaos. 

In October 2022, Elon Musk officially bought Twitter. In the months that followed, Musk made sweeping changes to the platform, laid off hordes of employees, and eventually scrapped the Twitter logo and name for X. 

Threads offered an alternative text-posting platform that focused more on light-hearted conversation and meme-ing as a refuge from the hostile atmosphere that Twitter had become. 

It worked for a few weeks; users bought into the hype, excited for a brand new app from Meta to try out. But without the more sophisticated features that Twitter boasts, the functionality of Threads fell short. 

You can post, make threads, repost, quote-post, reply, and like, but the search function is still rudimentary.

You can search for other users, but there's no section for trending moments and breaking news“one of Twitter's most appealing features, in our opinion. 

The capability for mentions was recently added, but hashtags still aren't implemented on the platform. This reduces the amount of organic discovery users can do on the app, and the amount of reach brands can get on their posts. 

A few updates have been made to the platform since launch, including adding a desktop version, allowing posts to be sent in Instagram direct messages, and the ability to add alt text to images. 

Another noteworthy event is the unexpected re-branding of Twitter to X soon after Threads launched. It's very possible that the shock of the Twitter bird logo being erased forever contributed to the decrease in Threads' popularity. 

Was this abrupt change to X a deliberate move on Elon Musk's part to undermine the launch of Threads? We wouldn't totally put it past him. 

How is this affecting brands and marketers? 

From the Random team's perspective, brands were eager to be early adopters and add Threads to their social media strategy. However, the hype quickly wore off, and clients were less interested in putting time into the app if they didn't initially see value or high engagements. 

Quite a few brands are still finding value in Threads, however. They mainly use the app to express brand personality and ignite conversations rather than push followers to take action or convert. 


For example, Ulta Beauty has been posting at least weekly on Threads since it first launched, with almost 350,000 followers and averaging hundreds of likes on each post. They've got a lot of fun content, asking questions to their followers, quote posting other well-known brands, and jumping in on memes and pop culture trends.

Posts promoting or even mentioning their own products are rarely seen. Instead, they work to add personality to their brand image and invite conversation in the replies. 

This could be a valuable strategy for brands looking to boost their brand awareness and reach younger audiences. But if you're a brand prioritizing conversions, Threads no longer seems like the platform to try it (if it ever was in the first place). 

What's coming next?

Brands and individual users are both experiencing burnout with so many new apps to keep track of. It's human nature to be drawn to the latest, shiniest thing on the market. But the fascination can wear off quickly if our attention isn't held. 

The launch and nosedive of Threads is an excellent example of what happens when a company banks on the initial hype but doesn't invest enough forethought and resources into keeping the momentum going. 

And along with the abrupt re-branding of Twitter to X, the Threads app didn't stand a chance in retrospect. 

Will Threads keep evolving to try to reel users back in? Or has its peak already passed? Only time will tell. 

Here at Random, we're experts on strategizing and creating the most effective social media campaigns for your brand. We can't wait to work together! Reach out to us below.

Meet Shelby, Our Newest Social Media Specialist

Say "hi" to Shelby, That Random Agency's newest Social Media Specialist! We can't wait to get to know her and what better way to do that than a Q&A?

First, the obvious question: Why did you choose Random Agency?

Their vibrant and energetic culture caught my eye! I loved the personality that they brought to their own brand & the emphasis they put on making an effort to always be growing, learning, and sharing!

Tell us three Random Facts about yourself.

  1. This question might be one of my Top 5 Worst Fears
  2. Not to brag but I am a four time elementary spelling bee champ. 😤💪🏻
  3. When I'm not doing social media for work, I do it as a hobby! You could say I'm becoming an influencer of sorts

Favorite TV show?

Depends on the day Psych will always be my #1 comfort show, but I could talk to you forever about Barry or Ted Lasso.

If money was no object, where would you go and what would you do?

My husband, my pup & I would definitely move to New York and buy a beautiful, old brownstone in Brooklyn.

What's in your refrigerator right now?

Literally what isn't in there? A case of Diet Dr. Pepper An old bottle of wine or two Some Frank's Red Hot Buffalo sauce Oh, and way too many leftovers to count. It's fine.

If you could have a superpower, what would it be?

Super speed. I am admittedly the reason my chronically early partner is never on time to functions anymore  

What's your favorite childhood memory?

I used to do summer camps at the local theater in middle school and I look back pretty fondly on that.

Name one thing you wish you could do better.

I used to work at a third-wave coffee shop so I wish I could make decent latte art with my at-home espresso machine. A frothy blob is really exciting when you don't have a $30,000 machine to steam your milk just right.

Which three things would you take to a desert island?

I'm boring The dog, the man, the phone. 5G is like everywhere, right?

What is the last book you read?

Strangers by Nature by Madison Heberlie

What is your favorite account to follow on TikTok?

Has to be @jadennedwardsss, @chris or @haileyknox

Why (and How) Keynote Speakers Should Diversify

As the world of corporate keynote speakers grows more expansive, it's harder for speakers to distinguish themselves using only their exceptional speeches. To truly stand out from the crowd, they'll need to build a personal brand. 


We're walking through the steps keynote speakers can take to build a brand that will tell their story, boost digital awareness, and drive bookings. 


So you've built a great speech now what? 

You've perfected your speech. Now what? Whether you're a motivational speaker, educational speaker, or corporate speaker, having a personal brand is essential. 


Because, unless you're an A-List celebrity speaker, you're going to need a little work to boost your name recognition. 


Personal branding not only improves name recognition; it can differentiate you from competition, enhance your credibility, and position you as a trustworthy leader in the industry.


The elements of your personal branding can live on both earned and owned channels.

Where should you start? Let's start with the basics: 

Logo/Color Palette: Create a logo and color palette that encapsulates your message and gives the impression you want potential clients to receive. Do you want your look to be refined and corporate? Or is your speaking message more upbeat and energizing? 

Your Audience & Messaging: If you're not sure where to start with your personal logo and branding elements, take a step back.

Invest in a high-quality website.

Whether you're skilled in website building yourself or you decide to hire a designer, investing in a high-quality website is crucial to your personal brand as a keynote speaker. 

Your website will be the hub of all your leads and connections. This will be the spot potential clients come to learn your story, so it's one of the most important places to hook them. 


Your challenge? Don't let a single website visitor leave without filling out an inquiry form or leaving some kind of contact information. 


Don't be shy with photos and sizzle reels. Boost your face recognition by utilizing high-quality photos across the site. Same goes with speaking clips and sizzle reels; don't be shy with adding those on every page. Your speech is the money-maker, after all. Show off your talent!

Plus, including video on your website improves your SEO and boosts conversions. SEO experts at Moz found that including video on websites can lead to three times more backlinks (links on third-party websites that point back to your site) than average. This increases organic traffic to your website. 


Add an easy-to-find booking form. This should be a button that stands out on your menu list or, if you're feeling bold, lives front and center on the home page next to a photo or sizzle reel.

On the booking page itself, include a native form that keeps potential clients on your website, but still sends their information to a central location. For example, the form we created for Sara's website sends submissions straight to Sara's agent at The Kirkpatrick Agency. Be sure to ask for the company name, date of the event, and budget!

Use lead magnets. A lead magnet is an exclusive resource or deal offered to your website visitors in exchange for their contact information. These are helpful for drawing in potential clients and industry connections with a free item before they commit to booking you. 50% of marketers experience higher conversion rates when they use lead magnets.


Examples of lead magnets include webinars, downloadable guides and worksheets, and short ebooks. To gain access to the free resource, the person must provide their name and email address. These contacts can be saved for future use to reach out to for bookings or find potential clients through references.

Looking for more tips? Check out our blog post on the best practices for designing an effective website here.


Build your brand on social media. 

Now that you've built a great website, it's time to launch (or upgrade) your social media. Utilizing social media in this digital age will boost your brand awareness, help you reach new audiences, and build relationships with potential clients. 


Create a strategy. Your social media strategy will help you define and track your goals for your social media presence. One of the biggest goals for keynote speakers is engagement and conversions to your website. Choosing which platforms to post on can be the make or break of how many engagements and conversions you receive. 


LinkedIn is one of the most relevant platforms for keynote speakers to take advantage of. This platform allows you to connect more directly with your primary audience of booking agents, speakers bureaus, and potential clients. Check out our blog post for tips on creating effective LinkedIn content


Prioritize video content. Social media users will obtain 95% of a message watched on video, compared to only 10% read in text. Video content has become one of the most effective content types for boosting engagement and acquiring new leads. Video-forward platforms like TikTok and YouTube can be great for showing off your speaking clips in short-form video format.

@sarabfrasca

If your business doesn’t have established core values, make that a priority right now. I can be your business coach! Learn more at pointnortheast.com #BusinessOwner #Tips #Innovation

♬ original sound - Sara Frasca

Regardless of the type of speeches you've built, kickstarting your personal brand as a keynote speaker is essential for boosting your credibility, widening your influence, and driving more bookings. 


Our team members at Random are experts at creating digital content for professional keynote speakers. Chat with us below to learn more about our past client work and how we can build your brand together!

Should Your Brand be Using Reddit?

In 2023, you might feel like your brand is adding a new social media channel to your social strategy every month. Apps like Instagram's Threads is one of those new channels that brands have had to adopt pretty quickly.

However, there are several social platforms that have been around for years but are rather underutilized by brands. One of these platforms is Reddit. 

Reddit isn't usually considered as influential as other popular social media platforms, although it deserves to be. The network has over 500 million monthly active users and is one of the most engaged communities on the internet.

What Is Reddit?

To those who have never used Reddit, the platform might look like a confusing mess. But inside that mess lies a world of community and conversation.

Reddit has a forum-style structure, where users can create topic-based posts that other users can interact with. These posts are published in topic-based communities called subreddits. And let us tell you, there is a subreddit for pretty much everything. We even found a subreddit called r/TVTooHigh, where users share pictures of TVs they come across that are too close to the ceiling. The subreddit has over 130k members. It's important work they're doing. 

Each subreddit provides a rich ecosystem for brands to connect with individuals who share similar interests and lifestyles.

How Does Reddit Work?

Here's the bare basics of how Reddit works: every post is published by an OP (original poster) who started it. Users can upvote or downvote posts or comments on Reddit.

Reddit's user-driven nature allows the community to decide what content rises to prominence or falls to unimportance. This system encourages the most engaging and relevant content to reach the top of each subreddit, fostering organic discussions and interactions. Brands can participate in these discussions by posting content, replying to comments, and engaging with the community. However, it's important to approach Reddit with authenticity, transparency, and a genuine desire to contribute to the conversation.

3 Ways Brands Can Use Reddit

Now that we have a grasp of Reddit's essence, let's explore three effective ways in which brands can utilize this platform:

Understanding Your Audience

Like we've mentioned before, Reddit is full of user-driven opinions and conversations. A lot of these conversations could be relevant to your brand. But you have to know where to look.

Many subreddits on the platform are geared towards users asking questions. This is a great opportunity for brands to learn what pain points their audience or potential audience has. For example, let's say your brand is a financial institution. You could visit subreddits adjacent to your brand, such as r/FinancialPlanning, to see what questions users are most commonly asking.

Running Ask Me Anything (AMA) Sessions

AMAs are very popular on Reddit. These posts are designed as a live Q&A format with the purpose of connecting an expert on a particular subject with a community of individuals who share a common interest. As users post their questions in the thread comments, the AMA host can reply. It's a simple yet amazing way to increase brand visibility and humanize your brand.

Here's an example of an AMA the CEO of Nissan and Renault did. The AMA resulted in over 4,000 comments!

Discovering User-Generated Content

If you're mining for user-generated content (UGC), Reddit just might be your gold mine. Because of Reddit's structure, it's the perfect home for product photos, testimonials, and reviews.

For example, check this post from a happy customer on the r/Fender (Fender Guitars) subreddit:

Is Reddit Worth It?

While this blog post lists several advantages for brands, it's smart to consider the potential challenges when it comes to Reddit. Because the site is very user-driven, brand interaction on the platform can often come across as inauthentic. While brands reign supreme on platforms like Instagram and Twitter (and now Threads), many Reddit users see their platform as one of the last unblemished spots on the internet. No pressure.

Our suggestion is to use Reddit as an opportunity to listen to your audience, rather than promote. Who knows? Perhaps Reddit is the key you need to truly understand what and how your audience thinks.

Need more help connecting with your brand's audience? Shoot us a message to crush the social media game!