Two Months Out: How is Threads Doing?

You know what they say: the flame that burns twice as bright only burns half as long. And boy, did Threads burn bright...for a short time. 

What happened to Threads? 

Threads made a big splash with more than 100 million users signing up in the first five days, but since then, the app has seen an almost 80% drop in its daily users. 

How did this new app draw in so many users in record time? For one, Threads made it painless to set up your account, allowing you to transfer your Instagram username, profile pic, bio, follower list, and following list to Threads with a single click. The sheer excitement of a new platform also surely drew in users that were eager to be early adopters. 

But, as noted, the app has seen a steep decline in daily users since its launch. According to AdWeek, the amount of time spent on the app also dropped from 21 minutes in July to just three minutes per day as of August 7. 

Why did the Threads hype die so quickly? 

Threads launched with an apparent objective to battle against Twitter amid the Twitter chaos. 

In October 2022, Elon Musk officially bought Twitter. In the months that followed, Musk made sweeping changes to the platform, laid off hordes of employees, and eventually scrapped the Twitter logo and name for X. 

Threads offered an alternative text-posting platform that focused more on light-hearted conversation and meme-ing as a refuge from the hostile atmosphere that Twitter had become. 

It worked for a few weeks; users bought into the hype, excited for a brand new app from Meta to try out. But without the more sophisticated features that Twitter boasts, the functionality of Threads fell short. 

You can post, make threads, repost, quote-post, reply, and like, but the search function is still rudimentary.

You can search for other users, but there's no section for trending moments and breaking news“one of Twitter's most appealing features, in our opinion. 

The capability for mentions was recently added, but hashtags still aren't implemented on the platform. This reduces the amount of organic discovery users can do on the app, and the amount of reach brands can get on their posts. 

A few updates have been made to the platform since launch, including adding a desktop version, allowing posts to be sent in Instagram direct messages, and the ability to add alt text to images. 

Another noteworthy event is the unexpected re-branding of Twitter to X soon after Threads launched. It's very possible that the shock of the Twitter bird logo being erased forever contributed to the decrease in Threads' popularity. 

Was this abrupt change to X a deliberate move on Elon Musk's part to undermine the launch of Threads? We wouldn't totally put it past him. 

How is this affecting brands and marketers? 

From the Random team's perspective, brands were eager to be early adopters and add Threads to their social media strategy. However, the hype quickly wore off, and clients were less interested in putting time into the app if they didn't initially see value or high engagements. 

Quite a few brands are still finding value in Threads, however. They mainly use the app to express brand personality and ignite conversations rather than push followers to take action or convert. 


For example, Ulta Beauty has been posting at least weekly on Threads since it first launched, with almost 350,000 followers and averaging hundreds of likes on each post. They've got a lot of fun content, asking questions to their followers, quote posting other well-known brands, and jumping in on memes and pop culture trends.

Posts promoting or even mentioning their own products are rarely seen. Instead, they work to add personality to their brand image and invite conversation in the replies. 

This could be a valuable strategy for brands looking to boost their brand awareness and reach younger audiences. But if you're a brand prioritizing conversions, Threads no longer seems like the platform to try it (if it ever was in the first place). 

What's coming next?

Brands and individual users are both experiencing burnout with so many new apps to keep track of. It's human nature to be drawn to the latest, shiniest thing on the market. But the fascination can wear off quickly if our attention isn't held. 

The launch and nosedive of Threads is an excellent example of what happens when a company banks on the initial hype but doesn't invest enough forethought and resources into keeping the momentum going. 

And along with the abrupt re-branding of Twitter to X, the Threads app didn't stand a chance in retrospect. 

Will Threads keep evolving to try to reel users back in? Or has its peak already passed? Only time will tell. 

Here at Random, we're experts on strategizing and creating the most effective social media campaigns for your brand. We can't wait to work together! Reach out to us below.

The Art of Memes: Unleashing the Power of Meme Marketing

Casey Wright

June 2023

Welcome to the wild and wonderful world of meme marketing! Memes have taken the internet by storm, captivating audiences with their humor, relatability, and shareability. In this blog, we will explore the art of meme marketing and delve into the strategies that can help businesses harness the power of memes to connect with their target audience and drive engagement. So, buckle up and get ready to dive into the exciting realm of meme marketing!

Understanding the Memescape 

To effectively leverage meme marketing, it's crucial to understand the memescape”the online ecosystem where memes thrive. Spend time immersing yourself in popular meme communities like r/memes on Reddit and other social media platforms/meme-centric websites. This immersion allows you to grasp the latest trends, formats, and references that resonate with meme enthusiasts. By understanding the memescape, you'll be better equipped to create memes that align with the culture and capture the attention of your target audience.

Embrace Humor and Authenticity

Memes thrive on humor and authenticity. To create successful meme marketing campaigns, it's essential to inject humor into your content while staying true to your brand's voice and values. 

A well-crafted meme can evoke genuine laughter and create an emotional connection with your audience. Memes provide an opportunity to showcase your brand's personality and showcase your understanding of popular culture, making your marketing efforts relatable and memorable.

Check out some effective Meme tips HERE.

Stay Relevant and Timely

Memes have a short lifespan, and staying relevant is paramount. Monitor social media platforms, news, and popular culture to identify current trends, events, and viral moments that can be transformed into memes. By leveraging timely and relevant topics, you can tap into the collective consciousness of your target audience, making your brand more relatable and increasing the likelihood of your memes being shared. Remember, timing is everything in meme marketing.

Engage with User-Generated Content

One of the most powerful aspects of meme marketing is the ability to engage with user-generated content. Encourage your audience to create and share memes related to your brand or products. This type of participation not only strengthens the bond between your brand and its fans but also generates valuable user-generated content that can be repurposed across various marketing channels. By actively involving your audience in meme creation, you transform them into brand advocates and foster a sense of community.

Monitor and Respond to Feedback

Meme marketing can sometimes be a double-edged sword, as memes can spread rapidly and generate diverse reactions. It's crucial to monitor the reception and feedback of your memes. Keep an eye on comments, shares, and mentions across social media platforms. Respond to feedback promptly, address any concerns or negative sentiment, and capitalize on positive reactions. This feedback loop not only allows you to refine your meme marketing strategy but also demonstrates that you value your audience's opinions and are actively engaged with them.

In conclusion, meme marketing is a powerful tool that can help businesses connect with their target audience in a fun, relatable, and shareable way. By immersing yourself in the memescape, embracing humor, staying relevant, engaging with user-generated content, and monitoring feedback, you can unlock the potential of meme marketing and drive brand awareness and engagement to new heights. So, embrace meme culture, unleash your creativity, and let the power of memes work its magic for your brand!

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Why Do Social Media Platforms Copy Each Other?

It's not uncommon to find similarities between various platforms in the dynamic world of social media. From layout and design to features and functionality, social media platforms frequently seem to copy one another. But why? To find an answer, we are going to look at some of the primary reasons for this trend, as well as examine its effects on the digital world.

  1. User Familiarity and User Experience

The main reason social media platforms resemble one another is to provide consumers with a familiar experience. Users feel more comfortable and the learning curve is reduced when a new platform incorporates features that have already proven successful on another platform. If users are already accustomed to the features and characteristics of their preferred social media platforms, they can rapidly adapt to the new one. By reducing complexity and ensuring a smooth transition, platforms can secure new users more effectively. 

  1. Competitive Advantage

In the fiercely competitive social media world, platforms constantly seek ways to gain an edge over their competitors. Copying successful features from competitors can be a strategic move to capture a larger user base. By incorporating popular features, platforms aim to retain existing users and attract those who are looking for similar functions. For example, Instagram's introduction of Stories, which were first made popular by Snapchat, helped Instagram maintain its position as a leading platform and drew users away from its competitors.

  1. Market Validation

Creating a new feature requires significant resources, time, and effort. By observing and copying features that have proven successful on other platforms, social media companies can leverage market validation. If a particular feature is well-received on one platform, it suggests that users are interested in that functionality, reducing the risk associated with innovation. For instance, TikTok's skyrocketing popularity demonstrated the immense appeal of short videos, prompting other platforms like Instagram and YouTube to introduce similar features such as Instagram Reels and YouTube Shorts. By implementing features that have already been validated, platforms can focus on refining the execution rather than reinventing the wheel.

  1. User Expectations and Trends

Social media platforms are under constant pressure to live up to user expectations and keep up with the emerging trends. Users often desire similar experiences across several platforms to maintain a consistent digital presence. If a new platform fails to offer features that are popular on existing platforms, it risks being perceived as outdated or irrelevant. This is evident in the case of Vine, a once popular short-form video platform that failed to adapt to the evolving social media landscape. With the rise of platforms like Instagram and Youtube, which capitalized on the demand for short video content, Vine's inability to incorporate additional features ultimately led to its decline and eventual shutdown. This serves as a compelling example of the importance of adapting to trends and implementing features that resonate with users to maintain relevance in the social media ecosystem.

  1. Monetization Strategies

Social media platforms rely largely on advertising revenue and user engagement metrics. By duplicating successful features, platforms can tap into established monetization strategies. For instance, Facebook capitalized on the increased interest in real-time interactive content when it introduced live video streaming. With the help of this feature, advertisers and influencers had a great opportunity to monetize their video by including sponsorships and advertisements.

Facebook gave businesses and influencers a platform to reach a highly engaged audience while content creators could make money and form profitable partnerships by facilitating the seamless integration of promotional content within live streams. Platforms can create opportunities for both users and advertisers, attracting more investment and increasing profit.

Due to the competitive nature of the digital market and the goal to provide consumers with a seamless experience, social media companies are increasingly mimicking one another. Although some would claim that it hinders innovation, the approach has many benefits, as noted above. In the near future, we can anticipate more replication, adaptation, and invention as the social media world continues to change. This will eventually influence how social interaction and digital communication will develop in the coming years. 

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What to Know About Lemon8, the New App from TikTok's Parent Company

When life gives you lemons, make Lemon8? Today we're breaking down the details of the new photo and video lifestyle app Lemon8 from ByteDance, TikTok's parent company.

The history

ByteDance has recently been pushing Lemon8 in the U.S. and U.K., but it has existed in other countries like Japan, Singapore, Vietnam, and Thailand since 2020. Some have speculated whether this push is just an attempt to distract from the U.S. Congress's current effort to ban TikTok. Whether the excitement is real or just a conspiracy (as one content creator has called it), it sure has gotten many people talking and downloading. 

At the time of writing, Lemon8 is the number one most downloaded lifestyle app in the App Store, just above Pinterest. The app has received around 16 million downloads worldwide, according to Apptopia, with Japan as its largest market. In the U.S., there are about 4 million active users. 

What's in the app? 

When you download the app, you're prompted to add your birthday and pronouns and then choose Interests. The options are pretty limited; you can choose from fashion, makeup, skincare, food, wellness, bags, accessories, travel, perfume, nail, home, and pets.

You can then create an account and set up your profile. Besides the feature of having both For You and Following pages, there aren't many direct similarities to TikTok. The interface is more similar to Pinterest, with a scrolling page of photos, carousels, and videos.

One eye-catching feature is the stylish text and stickers you can add to photos and videos in-app. After a quick scroll on the For You page, you can see tons of Get Ready With Mes, how-tos, recipes, and fashion inspo. Many posts include affiliate links and location tags. Like any social media platform, you can like, comment, share, and save.

There's also a search page that shows you Editor's Picks and the top trending hashtags. 

The app reminds us more of Pinterest than of TikTok, at least for now. The content is mostly lifestyle-inspired, lacking the newsworthy, humorous, random content that is abundant on TikTok. This may be the primary purpose of the app, drawing lifestyle lovers and creators from other platforms. In fact, Lemon8 is reportedly even paying content creators to post on Lemon8 if they follow guidelines like creating a set amount of posts in a month. 

Should brands join Lemon8?

While it seems the app hasn't gained enough traction or virality yet (even the top posts don't get much engagement), we see real potential for brands to join the app in the future. This could be a great place for clothing, makeup, skincare, and home brands to make their mark. 

Looking to level up your brand's social media game? We got you! Chat with our social media and marketing experts by contacting us below.

Get Influenced: Analyzing The Top Social Media Platforms For Each Generation

Casey Wright

April 2023

Social media has become an integral part of our daily lives. It has changed the way we communicate, share information, and interact with each other. There are various social media platforms available today, and each platform has its own unique features and target audience. In this blog, we will explore which social media platforms are used most by each generation and the reasons behind their influence.

Generation Z (born between 1997-2012)

Generation Z is the youngest generation and the most tech-savvy. They have grown up with technology and have a strong presence on social media. According to a survey conducted by Pew Research Center, the top social media platforms used by Generation Z are:

  1. TikTok - TikTok is a short-form video sharing app that allows users to create and share 15-second videos that are often accompanied by music. This format is particularly appealing to Generation Z, who have grown up with short attention spans and a preference for quick and easily digestible content. TikTok's algorithm is designed to show users content that is relevant to their interests. This means that users are constantly exposed to new and interesting content, which keeps them engaged and coming back for more. TikTok has a strong sense of community. Users can interact with each other through likes, comments, and shares, and there are many popular challenges and trends that users can participate in. 

This sense of community and belonging is particularly important to Generation Z, who are known for their social consciousness and desire to connect with others. Overall, TikTok's unique format, personalized content, sense of community, and emphasis on creativity and self-expression makes it the most influential platform for this young and vocal generation.

  1. Instagram - Instagram is a photo and video sharing app that allows users to share pictures and videos of their daily lives. This format is particularly appealing to Generation Z, who are known for their love of visual content and their desire to share their experiences with others. Instagram has a strong emphasis on aesthetics and creativity. Users can use a range of filters, editing tools, and hashtags to create unique and visually appealing content. This allows Generation Z to express themselves in new and exciting ways and to showcase their talents and creativity to a wider audience. 

The platform is constantly evolving and introducing new features and trends that allow Generation Z to stay up-to-date with social culture and to express themselves in new and exciting ways. Overall, Instagram's focus on visual content, creativity, community, dynamic features, and constant innovation has kept Gen Z engaged for over a decade.

Generation Y (born between 1981-1996)

Generation Y, also known as millennials, grew up during the rise of the internet and social media. They are comfortable with technology and are heavy users of social media. According to a survey conducted by Pew Research Center, the top social media platforms used by Generation Y are:

  1. Facebook - Facebook was the first major social media platform that many millennials used and it has become a part of their daily lives. Many millennials have been using Facebook for over a decade, and it has become a way to stay in touch with friends and family members who are spread out across the country or the world. 

The platform's wide range of features, including messaging, groups, events, and pages allows millennials to connect with others who share their interests and to stay up-to-date with the latest news and events in their communities. Overall, Facebook's longevity, wide range of features, strong sense of community, emphasis on privacy and security, and diverse content has made it a hugely popular platform among millennials.

  1. Twitter - Twitter is a platform that allows users to express their thoughts and ideas in short, concise messages called tweets. This format is particularly appealing to millennials, who are known for their ability to communicate quickly and efficiently. Users can interact with each other through retweets, likes, and replies, and there are many popular hashtags and trends that users can participate in. 

The platform is widely used by journalists, politicians, and celebrities which has given the generation a way to digest local and world news beyond the traditional morning newspaper. Overall, Twitter's focus on concise messaging, community, real-time news and events, and diverse content makes it the perfect platform for Millennials.

Generation X (born between 1965-1980)

Generation X grew up during a time of rapid technological change. They are comfortable with technology but are not as heavily reliant on social media as younger generations. According to a survey conducted by Pew Research Center, the top social media platforms used by Generation X are:

  1. Facebook - Many Gen Xers use Facebook to connect with old friends and classmates, as well as to participate in discussions and debates about topics that are important to them. This sense of community and belonging is particularly important to Gen Xers, who are often seeking to establish and maintain relationships.
  1. LinkedIn - LinkedIn is a platform that is specifically designed for professional networking. This is particularly important to Gen Xers, who are often in their peak career-building years and may be seeking new job opportunities, networking contacts, or industry insights. The platform has a strong emphasis on professionalism. 

Users are encouraged to create detailed profiles that highlight their education, work experience, and professional achievements. This allows Gen Xers to showcase their skills and expertise to potential employers or business partners. Overall, LinkedIn's focus on professional networking, emphasis on professionalism, wide range of features, strong sense of community, and educational content has made it a hit with Generation X.

  1. Pinterest - Pinterest is a platform that allows users to discover and save inspiration and ideas for a wide range of topics, including recipes, home decor, fashion, and travel. This is particularly appealing to Gen Xers, who are often seeking inspiration and new ideas for their personal lives and interests. 

The platform's highly visual and user-friendly interface allows users to easily create boards and save or organize pins in a way that is easy to navigate and share with others. Many Gen Xers use Pinterest to connect with others who share their interests and to discover new content through social sharing and collaboration. Overall, Pinterest's focus on inspiration and ideas, user-friendly interface, sense of community, diverse content, and emphasis on personalization has found its place in this generation of users.

Baby Boomers (born between 1946-1964)

Baby Boomers grew up during a time when technology was not as prevalent as it is today. They are not as comfortable with technology as younger generations, but they are increasingly using social media to stay in touch with family and friends. According to a survey conducted by Pew Research Center, the top social media platforms used by Baby Boomers are:

  1. Facebook - Facebook is one of the longest standing social media platforms, which has allowed time for older generations such as Boomers to learn and adapt with the platform more than others.  Boomers are often in a phase of life where their children have moved away from home or have friends or family members who live in different parts of the country of the world so being able to post life updates and stay connected has proven to be extremely beneficial to this generation of users. This sense of community and belonging is particularly important to Boomers, who may be seeking to establish new social connections as they enter retirement.
  1. YouTube - YouTube is a platform that offers a wide range of content, including music, news, educational videos, and entertainment. Boomers appreciate the diversity of content and the ability to explore new topics and interests. 

With the platform's user-friendly interface and the ability to easily search for educational content, Boomers enjoy taking advantage of lifelong learning content such as wealth resources, tutorials, and topic based podcasts. Overall, YouTube's diverse range of content, user-friendly interface, educational resources, sense of community, and personalization features have made it a hugely popular platform amongst Boomers.

Understanding the platforms your target audience uses is crucial for the success of your marketing campaigns. By knowing where your audience spends their time online, you can tailor your messaging, content, and advertising efforts to resonate with them. Each platform has its unique features, audience demographics, and communication styles. Therefore, adapting your strategy to match each platform's characteristics will help you engage your target audience and build a strong online presence. 

Additionally, understanding the platforms your audience uses will allow you to optimize your advertising budget and reach the right people at the right time. Overall, knowing your target audience's preferred platforms will help you create more relevant and effective campaigns that drive engagement, conversions, and brand loyalty.

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The New Era of Twitter - An Update

It's been five months since Twitter fell into the hands of Elon Musk, and it's been an exciting ride. We're here to dive into what's happened in the past months and where the platform could be heading for the rest of this year. 

What's Up with Twitter Blue?

All hell broke loose when the $8/month paid subscription was first introduced on Twitter. Impersonators took advantage of the blue checkmark to publish tweets to look like they were from the actual company, inevitably causing chaos. Just days after Twitter Blue was introduced, the platform killed it again. 

But not for long. Twitter Blue was resurrected from the dead and is still in place today. For $8/month, subscribers can edit their tweets, write tweets up to 4,000 characters, have their replies appear above others in threads, and access even more features.

One difference from the first rollout of Twitter Blue is that the blue checkmark will not appear right after subscribing. Accounts will still be reviewed to ensure subscribed accounts meet all eligibility criteria'' before the checkmark appears. 

Lastly, account security is no longer free under Musk's reign. To use two-factor authentication (like getting a code texted to you when you sign in), users must subscribe to Twitter Blue. There are other ways to authenticate your account if you don't pay, but they aren't convenient by any means. 

Losing the Big Bucks

With all the changes happening on the platform and the rise in hate speech (we'll talk about that in a sec), advertisers are taking their money and running. 

According to Reuters, more than 500 big-name advertisers have paused spending money on advertising on Twitter. On January 17 of this year, the company's revenue was reportedly 40% lower than the same day the year before. Yikes. 

Twitter also reversed its ban on political ads, which could be why many advertisers are leaving. Especially with a big presidential election coming up next year, companies might be hesitant to exist on a platform with the potential for intense controversy and hostile rhetoric. 

The Rise of the Gold Checkmark

Twitter Blue for Businesses now exists for companies that are sticking it out and keeping Twitter in their social media strategy. They still have to pay the monthly subscription but receive a gold checkmark and a square profile picture rather than a round one.

This acts as a safety measure to ensure real companies can be told apart from any impersonators. Definitely a good move on Twitter's part to keep any incidents like the one with Eli Lilly from happening again. 

Increase in Hate Speech

In Elon Musk's mission to protect free speech, he has restored over 60,000 accounts with more than 10,000 followers each. These accounts had previously been banned for hate speech. Many of these accounts reportedly belong to neo-Nazi and QAnon individuals. 

From the time Musk took over until December 2022, there was a 200% increase in anti-Black slurs, researchers told the New York Times

The Road Ahead

So far, no other platform has stepped up to the plate to take the place of Twitter. It remains the top platform for news and current events, and many businesses still utilize it in their social media strategies. Now only time will tell if Twitter survives.

Need a boost in your social media presence? Our team at Random is ready to help! Send us a message below to get started with us.

4 Creative Approaches for Your Next CTA

Whether you're a social media manager, content creator, or business owner, you understand how important it is to have a strong call to action (CTA) for your audience. But the same Click here! CTA is overused and doesn't quite speak to a customer like you hope it would. A great CTA needs more depth than that.

Here are four creative CTA approaches that are sure to shake things up a bit:

Graphic of multiple "Click Me!" buttons with mouse cursor hovering over middle.

Provide an Actionable Next Step

Sure, Click Me! and Follow the Link! sound exciting, but they don't really give us a clue to what will happen. Your audience wants to know where this journey will guide them. Putting an actionable next step in your CTA will show your audience what they can expect. CrazyEgg uses the CTA Show me my Heatmap below to let their customer know what the next step in the process is. Pretty clever. Take a look:

Handle an Objection

Your audience will always have a reason not to follow through with your CTA. Whether it's because they don't want to spend money, or they don't want to spend the time, the objection is in the back of their mind. 

This just means that you can use the CTA to your advantage and handle some of those objections. For example, you can tell your audience in your CTA that no credit card is required or that they can try a demo of your product in just 2 minutes. Here's a look at how Basecamp handles objection in their simple CTA:

Call to action for Basecamp website.

Show some specifics

Have you ever been invited to a party that you don't know details about? Maybe you don't know where it's at, if it's formal or casual, or who else is going to be there? Kinda stressful, right?

That same feeling of uncertainty can happen when a CTA fails to show some specifics. In the example below, Netflix gives you a specific number (30 days) to ease your uncertainty:

Call to action for Netflix website.

Demonstrate Empathy

Good copywriting talks to an audience on their personal level. Using this empathy can be a great tool when creating a CTA. 

Everyone has a pain point, and the best thing you can do is acknowledge that pain point. Everyone wants their problems to be heard, right? Look how Metafy points out the problem and empathizes with their customer's desires:

Call to action for Metafy website.

We hope these unique approaches help you give some fire to your call to actions. If you need more help navigating the social and digital worlds, reach out to us below!

Is the Internet Changing? - What to know about SCOTUS and Section 230

The internet is a wonderful, exciting, and chaotic place. With how much it has shaped modern culture, it's hard to imagine our world without it. But the internet as we know it could be coming to a dramatic change. This is all due to the Supreme Court of the United States (SCOTUS) deciding to revisit Section 230, a law that protects online platforms from user liability.

If you're a business owner, social media manager, or simply an individual that uses social media, this could change how you use the internet. So, buckle up, because we've put together all the important info you need to know.

What exactly is Section 230?

Section 230 is often referred to as the "26 words that created the internet." 

Why?

Because it's been credited with enabling the growth of the internet and the rise of user-generated content platforms like Facebook, YouTube, and Twitter. The law was passed in 1996 as part of the Communications Decency Act, and it clearly states that online platforms are not responsible for the content any of their users post.

However, Section 230 has also come under scrutiny in recent years because of an increase in hate speech and misinformation that's been published to these platforms. Which brings us back to SCOTUS's push to reform or repeal this impactful law.

What does this mean for brands?

Brands have a lot to be worried about with this change. For years, Section 230 has provided a level of protection against liability for user-generated content. This means that companies have been able to build and promote their online presence without having to worry about the risk of lawsuits stemming from user comments or reviews. A change in this law would force brands to become more accountable for the content on their platforms.

A possible outcome of this is increased moderation and filtering of user-generated content. This would limit the free flow of information. As a result, brands may have to reevaluate their approach to digital marketing, focusing more on moderation and content management to minimize legal risk.

How does this affect users?

Ordinary social media users and individual content creators are also at risk. If platforms become more responsible for the content on their sites, it could lead to increased censorship and limitations on free speech. This could impact the ability of individuals to express themselves online, particularly on controversial topics or issues.

Additionally, if brands are held responsible for third-party content, it could lead to increased scrutiny and backlash from consumers. This could change how people interact with brands on social media.

Will this affect politics?

Section 230 has been a contentious issue between political parties. Some argue that it gives too much power to big tech companies and others claim that it is necessary for free speech on the internet. If the Supreme Court makes changes to this law, it could influence the way that politicians and policymakers approach online content and regulation.

One more thing to note: If brands become more responsible for user-generated content, they may be forced to take a stance on controversial issues that arise on their platforms. This could lead to increased pressure from consumers and advocacy groups to take action on specific issues or content, putting companies in difficult positions. It could also lead to more transparency and accountability when it comes to political advertising.

What should you do?

Big changes to online platforms means even bigger changes for users of the platform. Whether you're a digital marketer, social media manager, or an ordinary user, it's important to stay informed about changes to Section 230. After all, it did give us the internet as we know it today.

Need help strategizing your social media presence? We're here for you.

5 Careers That Didn't Exist Before the Internet

Casey Wright

February 2023

The internet has revolutionized the world of work and opened up a whole range of new career opportunities. The rise of the digital age has created numerous jobs and careers that didn't exist before the internet became popular for everyday use. Here are five careers created in the post-internet era that have transformed the business world as we know it.

Digital Content Creator

The rise of the internet and social media has created a demand for digital content, which has given birth to the role of digital content creator. Digital content creators produce content for websites, social media channels, blogs, and other digital platforms. They can work in a variety of industries, such as marketing, advertising, and journalism. They must have strong writing, research, and communication skills, as well as a good understanding of the different digital platforms and technologies.

Digital content creators have changed the business world by providing fresh and engaging content that attracts and retains customers. Their work has made it possible for businesses to connect with their target audience and build a loyal customer base. In addition, the rise of digital content has opened up new job opportunities, such as social media management, SEO, and content strategy.

Data Scientist

The internet generates vast amounts of data every day, and businesses need to analyze this data to gain insights and make informed decisions. The role of a data scientist has emerged to address this need. Data scientists use statistical analysis and machine learning techniques to extract insights from large data sets. They also use data visualization tools to communicate their findings to stakeholders. Data scientists work in a variety of industries, such as healthcare, finance, and e-commerce.

Data scientists have changed the business world by making it possible for businesses to make data-driven decisions. They have also created new job opportunities and made existing job roles, such as marketing, more data-focused. Data scientists have helped businesses improve their operations, cut costs, and increase revenue.

App Developer

The internet has given rise to the mobile app industry, which has created a demand for app developers. App developers create mobile apps for Android and iOS devices that cater to a variety of industries, such as gaming, finance, and healthcare. App developers must have a good understanding of programming languages, app development platforms, and user interface design.

App developers have changed the business world by making it possible for businesses to engage with their customers through mobile apps. They have also created new job opportunities, such as mobile app design, mobile app testing, and mobile app marketing. The rise of mobile apps has helped businesses improve their customer experience, increase their revenue, and expand their reach.

E-commerce Manager

E-commerce has revolutionized the way we shop, and it has become an essential part of the modern business landscape. E-commerce managers are responsible for overseeing a company's online sales operations. They manage the online store, develop marketing strategies, and ensure that customer orders are fulfilled efficiently. 

E-commerce managers must be familiar with a range of e-commerce platforms and technologies, including payment gateways, shopping carts, and inventory management systems. They play a critical role in ensuring that businesses can compete in the highly competitive online retail market.

Digital Marketer

The internet has created a vast range of new marketing opportunities, and digital marketers are responsible for leveraging these to drive business growth. They develop and execute digital marketing campaigns that target specific audiences and drive traffic to a company's website. 

They use a range of tools and techniques, including search engine optimization, social media marketing, and email marketing, to engage with customers and build brand awareness. Digital marketers help businesses to reach a wider audience, generate leads, and increase revenue. They have truly become a vital part of any modern marketing strategy.

In conclusion, the internet has created a vast range of new career opportunities that have transformed the way we work and do business. Content creators, data scientists, digital marketers, app developers, and e-commerce managers are just a few examples of the new careers that have emerged with the rise of the internet. They have each played a critical role in driving innovation and growth, and they will undoubtedly continue to do so in the years to come.

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A Guide to Influencer Marketing: The 5 Ws

When considering the world of Influencer Marketing, the process can seem daunting and make you second guess if it's worth the path not yet taken. That's why we're here, to help guide you on your influencer marketing journey. So buckle up, it's going to be an interesting ride!

What to Know About Influencer Marketing

Here's what you need to know about the current influencer marketing atmosphere before you dive in head first Influencer marketing involves the collaboration between a brand and an online ˜influencer' who partners to promote a product, service or experience..

Globally, there are currently between 3.2 million and 37.8 million influencers across Instagram, TikTok, and YouTube. These influencers can be categorized based on their size of following, industry, social platforms, and more. A common misunderstanding of influencer marketing is that the said influencer has to be a high-profile individual or celebrity. Surprise! There are all kinds and levels of influencers out there. 

To simplify it, here's a basic run-down used to classify influencers based on their follower count: 

Knowing where an influencer ranks on this list is important because it can affect multiple key aspects of your campaign goals (we'll get into that later).

Influencers can have a cross-platform influence, but there is usually one platform that they tend to dominate. In the earlier years of influencer marketing, YouTube was the go-to platform for influencers (ever heard of vlogs?). But as social media platforms grew and kept adding new features, influencers began to find followers on other channels. Here is a chart from Influencer Marketing Hub that shows the recent flux of channel utilization in the influencer world: 

We'll touch on one last bit of information we feel you need to know: the categorization of influencers. Just like we have our own fields, influencers have their own niche. Some like to cook, some are make-up gurus, and you may find yourself even watching someone golf on TikTok at some point in this journey. There are a plethora of categories that influencers can fall into. Check out some of these types of influencers from ViralMango

So now that you know the basics of influencer marketing, let's get into it.

Why Consider Influencer Marketing

It's no secret that the world of influencer marketing has grown immensely, and it has no intention of slowing down. Standing at $9.7 billion in 2020 to $16.4 billion in 2022, the growth in this industry can't be denied.

You may be asking yourself, but is this really something I need to be involved in? Here are a few stats that might help you understand why influencer marketing makes a difference: 

Convinced? Yeah, us too. Let's continue on to gain a further understanding of what it takes to incorporate an influencer into your campaign.

When to Consider an Influencer

Just because your friend's hiring an influencer, does that mean you should too? Influencer marketing can be a great way to see results in your next campaign when done right (the keyword here is done right). Two great reasons to use an influencer to supplement your campaign are when your campaign goals are to 1) elevate brand awareness and 2) increase sales.

  1. Elevate Brand Awareness
  1. Increase Sales

A prime example of a company utilizing influencers to both elevate brand awareness and increase sales is the fitness brand, Gymshark. From the beginning, Gymshark utilized its ˜athletes' to reach its target audience online and promote its products. 

Owner, Ben Francis, understood their target audience as it was anyone like himself “ a young gym-goer who not only loves going to the gym but wants to look good while doing it. Francis and his friends had the great idea to leverage the following of their favorite fitness YouTubers, Lex Griffin and Chris Lavado. They sent over some free clothing samples and the rest was history. Now, Gymshark has partnered with dozens of fitness influencers and athletes, since growing to a billion-dollar company.

Gymshark Athletes

Who is Right For You

It's important to really narrow down your ideal influencer when choosing one for your campaign. Here are some questions to keep in mind when searching for the right influencer for you:

Where to Find Your Influencers

So, you want to find an influencer. There are plenty of tools and resources for you to find just the right influencer for your campaign.

Hashtag Search Example

This first method is the simplest way to start: Google! Run a quick Google search for influencers or experts on your specific topic or industry. You can find a decent amount of influencers this way, especially if you're looking for one with a large following. 

Another way to find influencers is to do a hashtag search “ This can be useful mainly on Instagram and TikTok. Influencers will utilize specific hashtags tailored to their niche and audience, so this is a great way to weed through the giant field of influencers.

Check your own following! You might find an influencer hiding in your own follower number. Bonus points here if they're already following you; chances are they're interested in your brand and/or products which will make the partnership even easier to integrate for both parties. 

Use an online influencer-finding tool. There are plenty of tools out there that can help you find influencers. They allow you to refine your searches based on various factors that will help you really understand who can help elevate your campaign. If you want to skip the 'dirty' work of a Google search or social media platform, this is definitely the route for you. Here's a list of tools courtesy of Influencer Marketing Hub that will help you find the right influencer. 


We hope these 5 W's will help you ease into the world of influencer marketing. Need help? Good thing you're already here! We have a team that's versed in influencer marketing and ready to help you elevate your campaign. Contact us!