It might seem a little intimidating at first, but using the Live function on Instagram is perfect for businesses wanting to engage more with their audience. It’s also a great way for followers and customers to hear directly from a brand they love and see a more authentic side of the brand. According to Animoto, video is consumers’ #1 favorite type of content to see from brands on social media. And there’s only one thing better than video”live video! We’ve compiled the best tips for before, during, and after going live on Instagram.
