Using Social Media for Hiring

Businesses and recruiters now use social media as a powerful tool to seek and attract top talent. With over 4.6 billion social media users it's no wonder that recruiters are turning to these platforms to locate the most qualified candidates for their open positions. Here are some tips for using social media for hiring:

Define Your Employer Brand

Defining your employer brand is crucial before you start promoting job openings on social media. This is how potential employees perceive your business, and it can significantly affect their decision on whether or not they want to work for you. Focus on presenting a clear and compelling message about your company's values, culture, and mission.

Use Social Media to Advertise Job Openings

LinkedIn, Twitter, and Facebook are just a few examples of social media sites that make it easy to interact with a large pool of potential candidates. Make sure to include a clear and enticing description of the position along with any relevant credentials or prerequisites when posting a job opening.

Use Hashtags

Use relevant hashtags in your job postings since they can help you reach a larger audience on social media. For instance, you might use hashtags like #marketingjobs, #marketing, or #socialmedia if you're looking for a marketing specialist.

Engage with Potential Candidates

As social media is a two-way street, don't be reluctant to interact with prospective candidates who show interest in your job postings. When a candidate leaves a comment or sends you a message, respond promptly and take advantage of the chance to get to know them better.

Use Social Media to Screen Candidates

Social media is a helpful guide for selecting candidates. While Facebook and Twitter can provide you with a look into a candidate's personality and interests, LinkedIn can be used to analyze a candidate's professional connections and employment history.

Be Mindful of Bias

When employing social media for hiring, it's crucial to be mindful of bias. Instead of drawing conclusions about a candidate based on their social media presence, pay attention to their qualifications and experience.

Follow the Law

While using social media for hiring, it's crucial to abide by the law. Ensure that your hiring procedures are fair and morally correct by being informed of any laws or standards that may be relevant to your field or region.

Social media can be a powerful tool for hiring, but it's important to use it strategically and responsibly. By defining your employer brand, advertising job openings, engaging with potential candidates, screening candidates, and following the law, you can leverage social media to find the right candidates for your open positions. However, it's important to be strategic, authentic, and professional in your use of social media for hiring.

Our social media experts here at Random have extensive experience in using social media for recruitment. Let us help! Send us a message below to learn more and get started. 

How to Use Social Media for Hiring

When seeking new employees, sharing open positions on classified pages, Glassdoor, Monster, and other job boards are obvious first steps. Increasingly, however, brands and small businesses are finding success seeking new team members through social media.

According to recent surveys conducted by Glassdoor and Monster, 84% of employers are already using social media as a recruitment tool, and 85% of employers have found that social media helps them connect with passive job seekers.

LinkedIn remains the social media giant of the hiring process“but many businesses find additional success cross-posting on Twitter, Instagram, Facebook, and other mediums.

How can you leverage your social media presence to recruit the best candidates possible?

1. Create eye-catching graphics.

Share the news that you're hiring across all your social media channels! Link out to the full information about qualifications, benefits, and application portals - a social media post is an opportunity to garner interest, attention, and share a few enticing tidbits about the position, rather than a place to share all relevant legal information.

2. Connect with your current employees.

Build your company's network by connecting with your employees, with their consent, across platforms. Encourage your employees (especially if they love working with you!) to share your hiring post on their channels, and to even add their own opinions and testimonials. You can incentivize employees with rewards for sharing or producing leads. 

3. Utilize video content.

Give potential new team members a video tour of your company, process, and introduce them to your current crew. Video content, statistically, performs well across social media platforms. Are you a young company? Fast-paced? Hands-on? Use video content to help develop your company identity so potential employees know exactly what you're about, and so you can attract the right talent. Check out an example from KO Studio on TikTok below.

4. Highlight your company's strengths.

What are aspects of your employee experience, company ethos, or workplace culture of which you're particularly proud? Highlight them on social media! Many young employees are looking not only for a company to pay them well, but for a company to offer benefits, healthy work culture, and perks. Share your company's best features across platforms.

Whether you're actively hiring or open to passive job seekers, building your company's social media presence will help generate leads and connect you to the best people for the job!

Curious about increasing your business's social presence? That Random Agency is here to help. Shoot us a message below!