Meet Shelby, Our Newest Social Media Specialist

Say "hi" to Shelby, That Random Agency's newest Social Media Specialist! We can't wait to get to know her and what better way to do that than a Q&A?

First, the obvious question: Why did you choose Random Agency?

Their vibrant and energetic culture caught my eye! I loved the personality that they brought to their own brand & the emphasis they put on making an effort to always be growing, learning, and sharing!

Tell us three Random Facts about yourself.

  1. This question might be one of my Top 5 Worst Fears
  2. Not to brag but I am a four time elementary spelling bee champ. 😤💪🏻
  3. When I'm not doing social media for work, I do it as a hobby! You could say I'm becoming an influencer of sorts

Favorite TV show?

Depends on the day Psych will always be my #1 comfort show, but I could talk to you forever about Barry or Ted Lasso.

If money was no object, where would you go and what would you do?

My husband, my pup & I would definitely move to New York and buy a beautiful, old brownstone in Brooklyn.

What's in your refrigerator right now?

Literally what isn't in there? A case of Diet Dr. Pepper An old bottle of wine or two Some Frank's Red Hot Buffalo sauce Oh, and way too many leftovers to count. It's fine.

If you could have a superpower, what would it be?

Super speed. I am admittedly the reason my chronically early partner is never on time to functions anymore  

What's your favorite childhood memory?

I used to do summer camps at the local theater in middle school and I look back pretty fondly on that.

Name one thing you wish you could do better.

I used to work at a third-wave coffee shop so I wish I could make decent latte art with my at-home espresso machine. A frothy blob is really exciting when you don't have a $30,000 machine to steam your milk just right.

Which three things would you take to a desert island?

I'm boring The dog, the man, the phone. 5G is like everywhere, right?

What is the last book you read?

Strangers by Nature by Madison Heberlie

What is your favorite account to follow on TikTok?

Has to be @jadennedwardsss, @chris or @haileyknox

Boost Your Brand with Employee Advocacy

In today's digital age, social media has become an integral part of our daily lives. From Facebook to Instagram, and Twitter to LinkedIn, social media platforms have evolved into powerful tools for businesses to connect with their customers and promote their brands. However, a recent strategy that is gaining popularity among companies is employee advocacy through social media.

Employee advocacy is the promotion of a company's brand, products, or services by its employees on social media platforms. It is a powerful tool for companies to increase their brand awareness and credibility among their target audience. In this blog post, we will explore why employee advocacy on social media is important to companies.

1. Increases brand reach

Employee advocacy on social media helps companies increase their overall brand reach. When employees share company content via their social media profiles, it has the potential to reach a wider audience beyond the company's existing followers. This increases the reach of the company's message, helping attract a new audience including potential customers. 

Just starting employee advocacy in your company? Consider starting with LinkedIn! With more and more features being added to the platform, it's easier than ever for users to interact and share posts with their connections. For example, the ˜Repost with Thoughts' feature makes it easy for users to share an original post from a user or company and add additional context. Using this feature, both the original post and comment from the said user will be shared with their followers and/or connections. A Double-Whammy!

2. Builds trust and credibility

People are more likely to trust other people. Corporate content can only go so far, and people love to see authentic content from their friends and peers. That's why employee advocacy on social media helps build trust and credibility for a company's brand. When employees share company content on their social media profiles, it can help humanize the brand and make it more relatable to potential customers. This, in turn, can help build trust and credibility for the brand. Think ˜modern-age word-of-mouth.' 

3. Attracts talent

This concept can also help attract talent to a company. According to GlassDoor, 79% of job applicants use social media in their job search. It's important to meet your potential employees where they're already at. And when employees share their positive experiences working for a company on social media, it can help showcase the company's culture and values. This can be attractive to potential job candidates who are looking for a company that aligns with their values and beliefs.

4. Boosts employee morale

Employee advocacy on social media can also boost employee morale. When employees are encouraged to share their positive experiences working for a company on social media, it can make them feel valued and appreciated. This can lead to higher job satisfaction and employee retention.

5. Cost-effective marketing

Employee advocacy on social media is a cost-effective marketing strategy. It is a way for companies to leverage their existing resources “ their employees “ to promote their brand. This can save companies money on marketing and advertising costs, while still reaching a wide audience. In fact, according to everyonesocial.com, an employee advocacy program costs, on average, 1/10 of paid advertising. So, what are you waiting for?!

In conclusion, employee advocacy on social media is an important tool for companies to increase their brand awareness, credibility, and reach. It can also help attract top talent, boost employee morale, and minimize marketing costs. Companies that encourage employee advocacy on social media can reap the benefits of this powerful marketing strategy.

Need to consult on an Employee Advocacy Strategy? Send us a message to get started!