Category: Analytics

With TikTok's rapid growth and the countless videos uploaded daily, one question remains: Does video length matter? Is a short, snappy clip more effective than a longer, more detailed one? 

In the world of digital marketing, especially for local lead generation companies, understanding and setting a realistic Cost Per Lead (CPL) goal is crucial to the success of your advertising efforts. 

If you're a social media enthusiast like us, you’ve likely noticed some changes involving X and its subscription services. Although the platform has consistently hinted at various premium services since Elon Musk acquired it a few years ago, a covert update to restrict basic access to your page's analytics took effect in mid-June.

Still wondering if TikTok is worth your brand's attention? We’re jumping into the key points from the latest Rival IQ report and how you can use them to analyze your own TikTok metrics.

As social media data junkies, our team at Random loves to explore the reasons why some of our social media posts perform better than others. The topic at hand? Why photos of buildings (that's right, buildings) tend to perform higher than other photos on social media. The Building Blocks In the ever-evolving landscape of content […]

There is more to analyzing social media posts than just counting the number of likes a post might have or seeing how many views your video may have received.

With graduation season in full swing, this was the perfect opportunity to bring out our Random Chart of the Month to discuss the Times Higher Education (THE) World University Rankings! 

As we begin to close the curtains on Earth Month, this is an excellent opportunity to bring in April's iteration of Random Chart of the Month. This time, we will analyze the publicly known Fuel Economy data for vehicle manufacturers in 2022 provided by the Environmental Protection Agency (EPA).