June 2025 Social Media Updates You Need to Know

June is here, so is the summer vibe. The social media updates are shining bright like the sun. 🌞 From new features to exciting tests, here’s what’s heating up this month. Let’s check out the June 2025 social media updates you need to know!

Instagram's New Grid Feature

Instagram is finally letting us rearrange our grid posts. Yup, you heard that right. No more stressing over how your feed looks after you’ve posted something. You can now move stuff around to make it perfect whenever you want. Kind of like your own personal Pinterest board!

This is great if you want to curate your feed more creatively. You can highlight specific content or keep your posts aligned with your latest campaign. It’s like having a social media editor for your profile. 

Curate your grid like a pro—keep your most important or branded posts front and center. It’s like making your profile a mood board, and now you can shuffle around your vibe when the mood changes.

Facebook Transitions All New Videos to Reels

If you’ve been paying attention to social media lately, you know Reels have become one of the most engaging content formats on platforms like Instagram and Facebook. In June 2025, Meta made a significant announcement. All new videos on Facebook will now be classified as Reels, regardless of length.

No more deciding whether to post a video or a Reel. Now, every video you upload will automatically be classified as a Reel. Whether it’s a quick TikTok-style video, a longer-form content piece, or even a live stream, Facebook will categorize it all under the same format.

Facebook is renaming its Video Tab to the Reels Tab, where all video content will now be housed. This will simplify the user experience. As a result, there will be a unified location for all video content, making it easier for followers to navigate.

Reels are prioritized by the algorithm. This means your videos are more likely to be shown on the Explore page and in users' feeds. With the ability to post longer videos, you can dive deeper into topics. As a bonus, you can benefit from the algorithm’s favor for engaging, vertical content.

TikTok Launches New AI-Powered Ad Creation Tools

If you’re a marketer on TikTok, get ready to upgrade your content creation game! In June 2025, TikTok introduced a suite of AI-powered tools under the new TikTok Symphony feature, making ad creation easier and faster. These updates will change how you approach TikTok marketing. They include image-to-video transformations and using digital avatars for product demos.

The rise of AI-powered tools means faster production, better targeting, and more engaging content, ultimately leading to higher campaign performance. But what should you expect from these updates? Here’s a quick look at the key takeaways:

• More Creativity, Less Hassle: TikTok’s AI tools streamline the creative process. You can create engaging, eye-catching videos without expensive production tools or a large team.
• Higher Engagement: AI tools help you create content tailored to the preferences of TikTok’s audience. This leads to better engagement and more interactions with your brand.
• Faster Content Production: With tools like Image to Video and Text to Video, you can turn simple assets into compelling video content. This reduces the time spent on creative development and allows you to focus on strategy.

TikTok’s new Symphony suite is packed with game-changing features that simplify the process of creating high-quality video content. Here’s what’s new:

• Image to Video: This tool converts static images into five-second videos. It takes a regular image and adds dynamic effects, making it perfect for turning product photos into engaging, scroll-stopping videos.
• Text to Video: Have you ever wanted to turn your blog post or idea into a video? Now you can! The Text to Video feature generates video content from written descriptions. It offers an easy way to create content without the need for pre-existing assets.
• Showcase Products with Digital Avatars: Want a digital influencer to showcase your products? Now you can. TikTok allows you to use digital avatars to demonstrate your products, from holding items to showcasing app features. It’s like having a virtual spokesperson for your brand.

That’s a wrap! See you next month. 👋
Looking for help to implement the latest social media updates and trends? Reach out to us today!