In 2025, That RANDOM Agency—a Detroit-based, women-owned social media and digital marketing agency—received national recognition for our strategic creativity and commitment to delivering results that matter. Our team earned four prestigious industry awards across social media management, content creation, and integrated marketing campaigns.
These awards reflect more than accolades on a shelf. They represent the trust our clients place in us, the innovative strategies we develop, and the measurable impact we create for brands ranging from healthcare thought leaders to local restaurants and financial institutions.
When choosing a marketing partner, industry awards serve as third-party validation of expertise and results. Award-winning agencies demonstrate:
Strategic Excellence: The ability to develop data-driven campaigns that align with business objectives
Creative Innovation: Fresh approaches that cut through digital noise and capture audience attention
Proven Results: Measurable outcomes including engagement growth, brand awareness, and ROI
Industry Expertise: Deep understanding of platform algorithms, audience behavior, and emerging trends
Each award recognizes the collaborative effort between our team and our clients. Here's what we achieved together:
Category: Social Media, Food and Drink
Client: Trasca & Co Eatery
The Communicator Awards recognize excellence, effectiveness, and innovation across all areas of communication. Our work with Trasca & Co Eatery showcased how strategic social media management can elevate a local restaurant brand into a community destination.
Our Approach:
We developed a content strategy that highlighted Trasca's authentic Italian cuisine, behind-the-scenes kitchen moments, and seasonal menu offerings. By combining mouth-watering food photography with community storytelling, we created a social presence that drove both online engagement and foot traffic to their location.
Learn more about the Communicator Awards: communicatorawards.com
Category: Social Media Content
Client: Dr. William Li
MarCom Awards honor excellence in marketing and communication while recognizing the creativity, hard work, and generosity of industry professionals. Earning a Platinum Award—the highest level of recognition—reflects our team's ability to translate complex medical science into engaging, accessible social content.
Our Approach:
Dr. William Li, a renowned physician and founder of the Angiogenesis Foundation, needed a social media strategy that could educate audiences about health and nutrition while building his personal brand. We created a content ecosystem that balanced scientific credibility with relatability—transforming research findings into actionable health tips that resonated with millions of followers across platforms.
Learn more about the MarCom Awards: marcomawards.com
Category: Social Features, Best Social Presence
Client: Dr. William Li
The Davey Awards celebrate media, marketing, and creative excellence from small agencies and creative shops. Winning Gold in the competitive Best Social Presence category demonstrates our ability to build cohesive, impactful brand narratives across multiple social platforms.
What Makes a Gold-Level Social Presence:
A truly exceptional social presence requires more than posting regularly. It demands strategic platform optimization, authentic community engagement, consistent brand voice, and content that drives meaningful conversations. Our work with Dr. Li achieved all of this—establishing him as a trusted voice in health and wellness while growing his engaged community by over 150% year-over-year.
Learn more about the Davey Awards: daveyawards.com
Category: Finance and Banking Campaign
Client: Comerica Wealth Management
Campaign: 2024 Year-End Planning Guide
PR Daily Awards celebrate the most successful campaigns, initiatives, people, and teams in communication, PR, marketing, and employee wellbeing industries. Being named a finalist in the highly competitive Finance and Banking category recognizes our ability to create educational content that builds trust in a heavily regulated industry.
Our Approach:
Financial services marketing requires a delicate balance—providing valuable information while maintaining compliance and building credibility. Our Year-End Planning Guide campaign for Comerica Wealth Management delivered actionable financial planning insights through a multi-channel content strategy that included downloadable resources, social media education, and thought leadership positioning.
Learn more about the PR Daily Awards: prdailyawards.com
Award recognition doesn't happen by accident. It's the result of intentional strategy, creative excellence, and measurable results. Here's what separates award-winning social media work from the rest:
1. Deep Audience Understanding
We don't create content based on assumptions. Every strategy begins with comprehensive audience research—understanding demographics, psychographics, pain points, aspirations, and content consumption habits. This foundation ensures every post resonates with the people who matter most to your business.
2. Platform-Specific Optimization
A one-size-fits-all approach doesn't work in social media. Each platform has unique algorithms, audience behaviors, and content formats. Our award-winning work demonstrates mastery of platform-specific best practices—from Instagram Reels and TikTok trends to LinkedIn thought leadership and Facebook community building.
3. Authentic Storytelling
Audiences can spot inauthenticity instantly. Our content strategies prioritize genuine brand storytelling that reflects your values, showcases your expertise, and builds emotional connections with your community. Whether it's a local eatery or a globally recognized physician, we help brands show up as their authentic selves.
4. Data-Driven Decision Making
Every campaign we create is grounded in analytics. We track engagement rates, audience growth, reach, impressions, click-through rates, and conversion metrics. This data informs our content calendar adjustments, A/B testing strategies, and budget allocation decisions—ensuring continuous improvement and maximum ROI.
5. Consistent Brand Voice
Award-winning social presence requires consistency across all touchpoints. We develop comprehensive brand voice guidelines that ensure every post, comment, and interaction reinforces your brand identity—building recognition and trust over time.
That RANDOM Agency isn't your typical marketing firm. As a women-owned business based in Detroit, Michigan, we bring a unique perspective to digital marketing—combining Midwest values with cutting-edge strategy. Our team specializes in:
We've earned the trust of clients across industries—from healthcare and finance to food service and automotive. Whether you're a startup finding your voice or an established brand looking to evolve, we create marketing strategies that deliver measurable results.
What awards did That RANDOM Agency win in 2025?
That RANDOM Agency won four national marketing awards in 2025: Communicator Awards – Award of Distinction (Food & Drink Social Media), MarCom Awards – Platinum Award (Social Media Content), Davey Awards – Gold Award (Best Social Presence), and PR Daily Awards – Finalist (Finance & Banking Campaign).
Why did RANDOM win the MarCom Platinum Award?
RANDOM earned the MarCom Platinum Award for exceptional social media content created for Dr. William Li. The campaign successfully translated complex medical science into engaging, educational content that reached millions while maintaining scientific credibility and building Dr. Li's personal brand.
Which clients were featured in RANDOM's award-winning work?
RANDOM's 2025 awards recognized work with three clients: Dr. William Li (MarCom Platinum and Davey Gold), Trasca & Co Eatery (Communicator Award of Distinction), and Comerica Wealth Management (PR Daily Finalist).
What makes RANDOM an award-winning social media agency?
RANDOM combines strategic thinking, creative excellence, and data-driven optimization. As a Detroit-based, women-owned agency, we bring fresh perspectives to social media management, content creation, and digital marketing—delivering measurable results that earn industry recognition.
Your brand deserves marketing that stands out. Whether you need a complete social media strategy overhaul, help launching a thought leadership campaign, or a partner to elevate your digital presence, RANDOM is here to help.
Our award-winning team is ready to:
LET'S CREATE SOMETHING AWARD-WORTHY TOGETHER
