AI can write fast. It can write a lot. But writing like a human? That still takes direction.
If you’ve ever read an AI-generated post and thought, “This is… fine, but something’s off,” you’re not wrong. The difference between “technically correct” and “actually compelling” usually comes down to tone, specificity, and intention.
The good news: you don’t need to ditch AI to sound human. You just need to prompt it better and edit smarter.
Let’s fix the robotic vibes.
Most AI-generated posts feel flat because they:
Humans, on the other hand, are:
Your job isn’t to make AI human. Your job is to make it think like one.
Instead of prompting what to write, tell it who is speaking.
Try this:
“Write this like a social media manager who’s been in the industry for 8 years and has seen every trend come and go.”
Why it works: Personality creates perspective—and perspective creates voice.
Humans have takes. Robots summarize.
Prompt upgrade:
❌ “Write a post about email marketing best practices.”
✅ “Write a post arguing why most brands overcomplicate email marketing—and what actually works.”
General audiences = generic writing. When AI knows the reader, it stops sounding like a textbook.
Be specific:
“Write this for founders who are doing their own marketing and are tired of conflicting advice.”
Boundaries force better writing.
Examples:
AI doesn’t have lived experience, but it can simulate it when you ask.
Try:
“Include a quick real-world example or mistake brands commonly make.”
Perfect grammar ≠ relatable writing.
After AI drafts your post:
Example:
❌ “This strategy is highly effective.”
✅ “And yes—it actually works.”
If you wouldn’t say it, don’t publish it.
Reading out loud instantly reveals:
Conversational Blog Prompt
“Write this like you’re explaining it to a smart friend over coffee, not teaching a class.”
Authentic Social Caption Prompt
“Make this sound like a real person posting on LinkedIn, not a brand trying to impress other brands.”
Opinionated Take Prompt
“Take a clear stance on this topic and explain why, even if it’s unpopular.”
Less Polished, More Real Prompt
“Write this casually. Short sentences. No corporate jargon. It should feel slightly imperfect, in a good way.”
AI is incredible at:
Humans are better at:
The best AI content strategies combine both.
Let AI get you 70% there—then layer in human insight, experience, and voice. That’s how AI-generated content stops sounding artificial and starts driving real engagement.
Making AI content sound human means shaping AI-generated writing so it feels natural, conversational, and authentic—like it was written by a real person with opinions, experience, and intent. This typically involves better prompts, clearer audience definition, and human editing to remove generic or robotic language.
AI content sounds robotic when prompts are vague, overly broad, or purely informational. Without direction on tone, audience, or point of view, AI defaults to safe, generic language that lacks personality, emotion, and specificity.
To make AI writing sound more natural:
AI works best as a drafting tool—not a final author.
The best prompts for humanizing AI content include:
Prompts that include voice, audience, and intent consistently produce better results.
Yes—when used strategically. AI is effective for speeding up drafts, brainstorming ideas, and structuring content. However, brand content should always be reviewed and refined by humans to ensure it aligns with brand voice, values, and messaging.
Yes. AI-generated content can rank well when it is original, helpful, edited for clarity and depth, optimized for search intent, and informed by human experience. Search engines prioritize quality and usefulness—not whether AI was involved.
Brands avoid losing their voice by creating clear brand voice guidelines, using consistent prompt frameworks, editing AI drafts with a human lens, and treating AI as a collaborator—not a replacement.
Brands should consider working with an agency when AI content feels generic or off-brand, teams struggle with prompting or editing, content needs to scale without losing authenticity, or SEO and AI search visibility are priorities.
That RANDOM Agency takes a human-first AI content strategy, blending smart prompts, audience insight, and human editing to ensure AI-generated content sounds authentic, aligns with brand voice, and performs across search and social.
Need help making AI-generated content sound more human—and actually perform?
That RANDOM Agency helps brands refine AI prompts, protect brand voice, and build AI-powered content strategies that scale without losing authenticity.👉 Work with That RANDOM Agency to create AI-generated content that sounds human and drives real results. Contact That RANDOM Agency today.
