Social media never slows down, even at the end of the year. Here are the December 2025 social media updates you need to know to start out 2026.
Instagram is testing a new Early Access Reels feature that allows creators to temporarily lock a Reel so only followers can view it before it’s released publicly.
These Reels appear blurred in the grid, accompanied by a countdown timer, and prompt non-followers to follow the creator to unlock the content early. The goal is simple: encourage following by offering exclusivity.
Why this matters:
This isn’t a massive shift, but it’s a feature worth testing for launches, announcements, or high-value content. But it’ll be crucial to make sure the content behind the lock is compelling enough to justify the follow.
Instagram has expanded its reposting tools again. Users can now share any public Story to their own Stories, even if they aren’t tagged in the original post.
Previously, Story resharing was limited to content you were mentioned in. This update brings Stories in line with Instagram’s newer repost options for feed posts and Reels.
Why this matters:
This move also supports Instagram’s ongoing effort to reward original creators. For brands, it means more chances for Stories to travel beyond your own audience.
A new policy in Australia requiring social platforms to take measures to block users under 16 went into effect in December. Platforms that fail to comply face potential fines.
The ten platforms currently included in the ban are Facebook, Instagram, Snapchat, Threads, TikTok, X, YouTube, Reddit, Kick, and Twitch.
Why this matters globally:
Regardless of how effective enforcement ultimately becomes, this signals increased regulatory pressure on platforms.
Meta announced several updates designed to make creator partnership ads easier to find, manage, and scale.
Brands now gain better visibility into creator content that already mentions or tags them, along with performance metrics such as views, engagement, and saves, all within Ads Manager. Meta also rolled out new API access for partnership ads and expanded creator discovery to include Professional Mode profiles.
Permissions have also been streamlined, allowing creators to proactively share ad codes with brands, thereby speeding up campaign launches.
Why this matters:
Social media changes fast, but you don’t have to keep up alone. If you’re unsure how these platform updates should impact your content, paid strategy, or creator partnerships, we’re here to help.
Connect with the Random team to start building a smarter social strategy.
