Let’s dive into the August 2025 top social media trends and what we can learn from them.
If there’s one thing TikTok loves, it’s a new Chappell Roan song. Chappell’s latest release, “The Subway,” took social media by storm in August. Some users posted videos applying the lyrics, “She got away,” to their own lives, and others simply used the song as the trending audio on their videos.
Why it works:
This isn’t the first viral song from Chappell Roan, so creators were smart to jump on this one quickly. It’s also one of those cases in which users can either apply the lyrics literally or use it as a non-related background sound just to give a dramatic, cinematic flair.
Creator To-Do:
We can see this one staying evergreen, but even if you don’t hop on this trend, keep your eyes on Chappell Roan. Her stardom is bound to create countless more trends and memes in the future.
Don’t ask us who started this trend, because it’s been recreated too many times to track down the original at this point. To the tune of “High School” by Nicki Minaj, users are balancing expertly (or sometimes precariously) in high heels on tiny objects. Really impressive, honestly.
Why it works:
This trend was popular for brands to participate in; many used their own products as props to stand on. It’s certainly an out-of-the-box way to showcase your products, and it’s especially creative if you want to show off certain benefits of the product, like durability or strength.
Creator To-Do:
This trend has already peaked, but you can still take this as a reminder to step outside your comfort zone. Don’t be afraid to participate in a significant trend just because it’s a little sillier than what you normally post. Oftentimes, that’s the kind of content people connect with the most.
This one’s a little out of pocket, but that describes all of TikTok at this point. In June, user Lilz Bullz Official posted this viral video claiming she owned the only “24 karat gold Labubu.” If you’re unaware of the frenzy around these dolls, you can go down the Labubu rabbit hole at your own risk. In the weeks since she posted that video, users have been comically re-creating her video with their pets, kids, and friends. It’s a sight to behold.
Why it works:
Re-creation is a big hallmark of TikTok–especially when users can show off their humor and get just as many views as the original video. Combine the comedy with the already viral nature of Labubus, and you’ve got the recipe for a HUGE meme.
Creator To-Do:
This trend didn’t fit as naturally for brands, and that’s okay. Just keep an eye on Labubus and other cultural phenomena–they inevitably create some incredible social media memes.
And finally, saving the best for last. Taylor Swift announced her 12th studio album, The Life of a Showgirl, to be released on October 3rd. As you can imagine, fans and big brands alike went crazy.
We could seriously go on and on with the examples here, but we’ll spare you the mile-long list.
Why it works:
Come on, it’s a new Taylor Swift album. It’s impossible for it NOT to take over social media. Over the years, we’ve seen more brands become Swifties to drive engagement, connect authentically with their audience, and stay relevant.
Creator To-Do:
Keep an open mind for ways to join in on the anticipation leading up to the album drop and the excitement following the release.
And that's a wrap on the August 2025 top social media trends and memes! Ready to elevate your digital marketing strategy? Chat with our team today!
