Fall and winter 2025 are packed with pop culture events that present significant opportunities for social media marketers to ride the waves of viral moments, memes, and trends. From award shows to blockbuster movie releases, these upcoming events give you the perfect chance to keep your brand relevant and engaged with your audience.
Pop culture is a constant driver of digital conversations, and staying ahead of these key moments can help elevate your brand’s presence on social media. So, let’s get ahead of the curve with these must-watch moments for the fall and winter seasons.
1. Major Award Shows in Fall/Winter 2025
Award shows are always a massive opportunity for social media marketers. Celebrities, fans, and viewers flood the digital space with hot takes, memes, and moments of celebration. It’s the perfect moment to join the conversation and make your brand part of the pop culture discussion.
Must-Watch Award Shows & Film Festivals:
77th Primetime Emmy Awards (September 14)
New York Film Festival (September 26-October 13)
59th Annual CMA Awards (November 20)
How to Leverage It:
Engaging in trending conversations: Share your opinions or run polls like “Who wore it best?” during red carpet moments.
Create memes from funny or awkward celebrity moments that resonate with your audience.
2. Major Book, Movie, & TV Releases in Fall/Winter 2025
As we move into fall and winter, the entertainment world is filled with thrilling releases—from highly anticipated sequels to binge-worthy series. These events will be front and center in online discussions, so don’t miss out on tapping into that excitement.
Springsteen: Deliver Me from Nowhere (October 24): Chronicles the conception of American rock singer, songwriter, and guitarist Bruce Springsteen’s 1982 album, Nebraska. Directed by Scott Cooper, the film stars Jeremy Allen White as Springsteen and is based on the 2023 book Deliver Me from Nowhere by Warren Zanes.
Die My Love (November 7)
Wicked: For Good (November 21): The sequel to the Academy Award-nominated Wicked (2024 film) starring Ariana Grande and Cynthia Erivo, the musical fantasy film follows the Act Two plot of Broadway’s Wicked.
Avatar: Fire and Ash (December 19): Will Director James Cameron reach massive box office success once again with the third installment in the Avatar movie franchise?
The SpongeBob Movie: Search for SquarePants (December 19)
The Housemaid (December 25): The film adaptation of Frieda McFadden’s bestselling psychological thriller novel, The Housemaid, starring Sydney Sweeney, Amanda Seyfried, and Brandon Sklenar.
TV Shows to Look Out For:
Stranger Things Season 5, Part 1 (November 26)
Stranger Things Season 5, Part 2 (December 25)
Stranger Things Season 5, Part 3 (December 31)
How to Leverage It:
Join the conversations about plot twists or predictions for upcoming releases.
Run giveaways themed around popular movies or series to generate excitement and engagement.
Create engaging posts about character fan theories or highlight key moments to boost follower interaction.
3. Pop Culture Events in Fall/Winter 2025
Fall and winter are filled with not just award shows and movie releases, but also other events that will make huge waves on social media. From fashion events to festivals, here’s what’s on the calendar.
Must-Watch Events:
Austin City Limits (ACL) Festival (October 3-5, 10-12): Featuring headliners like Luke Combs, Hozier, Sabrina Carpenter, Doechii, Doja Cat, and more.
New York Fashion Week (September 11-16)
How to Leverage It:
Post fashion-inspired content for fashion week or share outfit inspiration for your followers.
Participate in memes and commentary surrounding celebrity appearances at major events.
Create exclusive content around major pop culture celebrations, like “Our Team’s No-Skips at ACL,” or “What [Brand Mascot] Would Wear to the CMAs.”
4. International Awareness Days and Holidays in Fall/Winter 2025
Cultural and social awareness days are opportunities to connect with your audience on a deeper, more meaningful level. These observances spark essential conversations and allow brands to align their messaging with causes that resonate with their community. When done right, they show that your brand cares about more than just products—it’s about making an impact.
October 2025 Must-Know Dates:
Breast Cancer Awareness Month (Whole Month of October)
World Mental Health Day (October 10)
Diwali (October 20)
Halloween (October 31)
November 2025 Must-Know Dates:
Men’s Health Awareness Month (Whole Month of November)
Veteran’s Day (November 11)
World Kindness Day (November 13)
Thanksgiving (November 27)
Black Friday (November 28)
Small Business Saturday (November 29)
December 2025 Must-Know Dates:
Cyber Monday (December 1)
International Volunteer Day (December 5)
Start of Hanukkah (December 14)
Christmas Day (December 25)
Start of Kwanzaa (December 26)
New Year’s Eve (December 31)
How to Leverage It:
Share meaningful content supporting causes tied to a holiday or awareness day.
Team up with nonprofit organizations for campaigns or initiatives around these key awareness days.
Encourage audience participation by asking your followers how they participate or show up for these causes.
5. Major Sports Events in Fall/Winter 2025
Get ready to rumble and start keeping score of these iconic competitions to close out 2025.
Must-Watch Sports Events:
NFL ‘25 Season (September 4): The 2025 NFL season kicks off with a showdown as the defending champs, the Philadelphia Eagles, take on the Dallas Cowboys at Lincoln Financial Field in Philly.
NBA 2025 Preseason (October 2)
F1 United States Grand Prix (October 17-19): Formula 1 celebrates its 75th anniversary in Austin, TX, with weekend performances from artists like Kygo, Garth Brooks, and the Turnpike Troubadours.
NBA Regular Season Opening Night (October 21)
2025-2026 College Football Playoff (December 19)
F1 Las Vegas Grand Prix (November 20-22)
How to Leverage It:
Use sports-related memes to join in on trending moments or run polls to encourage fan engagement.
Engage with followers during game days by sharing predictions, match analysis, or game highlights.
Plan Ahead, But Stay Flexible
Fall and winter 2025 are full of exciting opportunities to engage with your audience through pop culture moments. From major award shows and movie releases to awareness days and global events, staying ahead of these moments allows you to plan timely, relevant, and impactful content.
However, the key to success lies in flexibility. Pop culture trends and moments can change quickly, so your content calendar should have room for agility—this way, you can hop on the latest meme, viral video, or trending topic when it comes your way.
By aligning your strategy with these events, you’ll ensure your brand stays relevant, engaged, and top-of-mind through the last months of 2025.
Ready to take advantage of these pop culture moments? Let’s talk about how we can help you create a content strategy that keeps your brand in the spotlight year-round.
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