5 Paid Social Tips for CPG Brands in 2025

As consumer behaviors evolve, paid advertising remains a powerful tool for consumer packaged goods (CPG) brands. But in 2025, with changes to social platforms and consumer  expectations, how can you make sure your paid ads are effective? From selecting the right platform to fine-tuning your targeting, here are 5 paid social tips for CPG brands in 2025.

1. Why Should CPG Brands Focus on Social Media Ads?

Social media is where your audience spends the most time. Platforms like Instagram, Facebook, and TikTok offer hyper-targeted ad capabilities and an enormous user base, making them essential for reaching potential customers. By creating engaging, interactive, and relevant content, CPG brands can drive conversions while building brand loyalty.

Best Practice:

• Focus on Instagram Reels and TikTok ads, as these formats are performing best in terms of engagement in 2025.
  
• Use carousel ads for product showcases to increase interactivity and time spent with your content.
  

2. How Can You Optimize Paid Search Ads for CPG Brands?

With millions of searches happening every second, paid search ads on platforms like Google and Bing are a critical component of a CPG brand's strategy. Google Shopping Ads, for example, allow consumers to see your product in action, directly linking them to your website for a seamless shopping experience.

Best Practice:

• Use Google Shopping for product-based campaigns and include high-quality images, accurate product descriptions, and user reviews.
  
• Focus on long-tail keywords that align with customer buying intent—this will drive more qualified traffic to your site.
  

3. What’s the Role of Video Ads for CPG Brands in 2025?

Video content remains one of the most engaging ad formats, especially for CPG brands looking to tell a story and demonstrate their products. With more people turning to video platforms, CPG brands must create compelling videos that grab attention within the first few seconds.

Best Practice:

• Leverage YouTube ads for detailed product demos or tutorials. Short-form TikTok videos can showcase lifestyle shots, product features, and quick use cases.
  
• Keep it authentic: Focus on creating relatable, real-life video content that resonates with your target audience rather than overly polished, traditional commercials.
  

4. How Can You Use Retargeting to Boost Conversions?

Retargeting is one of the most effective ways to convert potential customers who have shown interest but haven’t yet made a purchase. By showing ads to people who have interacted with your brand, website, or products, you can remind them why they were interested and drive them back to complete the transaction.

Best Practice:

• Set up Meta Pixel or Google Tag Manager to track website visits and create targeted ads based on the actions people take.
  
• Offer incentives such as discounts or limited-time offers to encourage users to return and finalize their purchase.
  

5. What Platforms Should CPG Brands Prioritize for Paid Ads?

While it’s tempting to spread your budget across multiple platforms, CPG brands should focus on the platforms that deliver the most return on investment (ROI) based on their audience and goals.

Best Practice:

• Instagram is a key platform for reaching younger and mid-aged audiences with visually engaging ads.
  
• For brands targeting Gen Z, TikTok offers high engagement and the ability to tap into trending topics with viral potential.
  
• Don’t forget about Amazon Ads if you’re selling products directly through e-commerce. It’s one of the highest-converting platforms for product-related searches.
  

Use These Tips for Paid Social for CPG Brands

Paid ads are essential to your digital marketing strategy in 2025, but they need to be strategic. CPG brands can improve their ROI, drive sales, and build stronger connections with their audiences by focusing on the right platforms, utilizing video content, and implementing tactics like retargeting.

Need help optimizing your CPG brand’s paid ads?
At RANDOM, we specialize in creating results-driven ad strategies tailored to your brand’s unique needs. Reach out to get started!