May brought more than just flowers—social media updates are blooming too. 🌸 From fresh features to major tests, here’s what’s sprouting this month. Let’s dive in.
Instagram is rolling out a new feature that could simplify content sharing, especially for creators and brands managing multiple platforms. Meta has begun testing a cross-posting option from Instagram to Threads, allowing users to automatically share their image posts across both platforms in just one tap.
How does cross-posting on Instagram and Threads work? Well, we’ll tell you! When enabled, the caption from your Instagram post becomes the text of your Threads post, making it quick and seamless to stay active on both platforms without duplicating your efforts. Hashtags will be converted into plain text, and the feature is currently limited to image posts. Reels aren’t included (for now).
For creators, marketers, and small business owners, time is often a commodity. This new feature will unquestionably speed up the posting process while boosting visibility across audiences. With Threads continuing to grow as a platform for real-time conversations and community-building, this is a smart way to keep your content flowing without doubling your workload.
TikTok is making big moves toward long-form content. As of May 2025, the app is testing the ability for users to upload videos up to 60 minutes long, which is a significant shift that could position the app as a direct competitor to YouTube.
This feature is currently only available to a limited group of users in select markets. But the potential impact? Huge. TikTok has slowly evolved from 15-second clips to 1-minute, 3-minute, and now 10-minute uploads. This test seems like a natural next step in its content evolution.
TikTok hasn't announced when or if this feature will roll out globally, but whether you're a brand, creator, or casual scroller, get ready. The future of TikTok might be longer than you think.
Job hunting on LinkedIn just got a whole lot smarter.
In May 2025, LinkedIn rolled out a new AI-powered job search tool that lets users describe the kind of job they want using natural, conversational language. No filters, no guessing job titles, and no worrying about using the “right” keywords.
No more sifting through endless listings or trying to decipher corporate vernacular. You can now type something like, “I want to work in marketing in the video game industry, but I have no experience,” and the AI will generate tailored job recommendations based on your wants, not just your resume.
This new feature reflects LinkedIn’s broader push to create a more human-centered, intuitive job search experience. As AI becomes more integrated into our professional lives, tools like this show how tech can simplify how we connect with opportunities.
That’s a wrap! See you next month. 👋
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