If your brand is looking to target an LGBTQ+ audience or celebrate Pride in your social media strategy, it needs to be done right. Partnering with LGBTQ+ influencers is one way to make sure your content is thoughtful, respectful, and inclusive. It’s essential to approach partnerships with LGBTQ+ influencers with the goal of supporting their authentic voices and highlighting their individual stories. A well-executed collaboration can build trust, promote inclusivity, and align your brand with social progress.
And especially in our current political climate, putting your money where your mouth is is not optional anymore. Your audience demands it. Let’s dive into 8 LGBTQ+ influencers to partner with in your next campaign, bringing heart and authenticity to your messaging.
Niche: Lifestyle and Fitness
Followers: 630k on TikTok (Macro)
Allie Bennett is best known for her viral treadmill workouts (see below), which follow themed playlists and encourage you to "strut your heart out." Her videos also often cover current events and her daily life with a humorous edge.
Niche: Lifestyle and Comedy
Followers: 142k on Instagram (Mid-Tier)
Georgia Bridgers first emerged as a YouTuber before migrating to short-form platforms like Instagram and TikTok. Her videos are primarily in the lifestyle and comedy niches, and she has a long history of partnering with brands on her channels.
Niche: Current Events and Trans News
Followers: 289k on TikTok (Macro)
Jamie is another influencer who started as a major YouTuber before growing a sizable audience on TikTok. His content focuses on his identity as a trans man and educates his audience on political and pop culture news related to trans rights.
Niche: Fashion
Followers: 683k on TikTok (Macro)
Kissy is a prominent fashion influencer on TikTok, known for sharing OOTDs (outfits of the day) and hairstyles. She’s created a consistent niche for herself, accumulating over 25 million likes.
Niche: Makeup and Beauty
Followers: 24k on Instagram (Micro)
Deep Pathare is a beauty influencer whose videos cover glamorous makeup and skincare routines. He often receives 10k+ views on his videos and collaborates with other makeup artists on Instagram.
Niche: Fashion and Modeling
Followers: 913k on Instagram (Mega)
Jordan is a model, motorsports enthusiast, and activist. Her videos cover her racing adventures, modeling career, and relationship with fellow influencer @alairethomas.
Niche: Mental Health and Education
Followers: 684k on TikTok (Macro)
Jeffrey’s profile is a motivational goldmine. Their videos cover mental health, emotional strength, and LGBTQ+ empowerment.
Niche: Parenting
Followers: 505k on Instagram (Macro)
Terrell and Jarius’s videos cover their lives as husbands and parents, sharing humorous skits and vlogs of their daily routines.
By working with LGBTQ+ influencers, brands can tap into a passionate, engaged community while driving awareness and creating positive social impact.
Ready to create your next influencer marketing campaign? Reach out to the RANDOM team today.
