Let’s dive into the April 2025 top social media trends and memes and what we can learn from them.
We love to see a trend that focuses on the positive. One of the biggest ones in April was users sharing videos of beautiful scenery and favorite memories with the text overlay, “Almost forgot this is the whole point.” Basically, users are reminding themselves of the beauty and purpose of life. (It's a breath of fresh air, honestly.) Brand accounts didn’t hesitate to jump in as well.
Why it works: A common thread throughout the best memes and trends is the ease of recreation. This one is incredibly simple to recreate, and it’s especially easy to bring in some extra personality and humor or relate to your brand’s products or services.
Creator To-Do: We can see this one being an evergreen trend, so create your own!
Users dove headfirst into the self-deprecating humor on this one. People shared quotes of someone calling them out on something, followed by a funny explanation for it: “God forbid I…”.
Look at some examples below–you’ll see what we mean.
https://www.tiktok.com/t/ZTj6cB9CF
Why it works: This meme has huge virality potential, as social media users love to show off their sense of humor. Many of the renditions are super relatable, too, which boosts engagement in comments and shares.
Creator To-Do: We didn’t see many brand accounts jumping on this one. A missed opportunity, really! So this is your reminder to keep an eye out for these easy-to-recreate trends, and don’t be afraid to test them out!
This trend would get the “Most Engaging” award for April. Users took to TikTok, asking the audience to share their most unhinged thoughts, opinions, and recommendations for different scenarios. See some of our favorite examples below.
Why it works: One thing about people is that they LOVE to offer their hot takes and crazy stories. These videos turned into comment magnets, encouraging valuable engagement.
Creator To-Do: Test ways of making (almost sneakily) engaging content like this where your audience can’t resist leaving a comment to share their opinion.
This meme plays off a widespread phenomenon called “hard launching,” which means finally revealing the new person you’re dating on social media. Except in this trend, users are “hard launching” themselves with other things they’re obsessed with. We love love.
Why it works: Once again, humor is the big winner in this meme. Giving an unexpected new meaning to something well-known around social (like “hard launching”) is an excellent method for grabbing attention.
Creator To-Do: It was also fun seeing some of the brands mentioned in the videos engaging in the comments. Even if you don’t always jump on recreating these trends, don’t forget the power of proactively engaging with videos where your brand is relevant.
That's a wrap on April 2025 top social media trends and memes! What will you be participating in?
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