Let's dive into the latest social media updates and news from February!
Apple and Google have reinstated TikTok on U.S. mobile app stores, bringing an end to a nearly month-long standoff with the video platform following the implementation of a ban in January. Notably, TikTok has finally introduced post-scheduling within its TikTok Studio management tool. This offers a more streamlined approach to content management and analytics, all in one place (note: the TikTok and TikTok Studio apps were removed from the Apple and Google Play stores, but as of this writing have reappeared). While third-party tools have long offered scheduling capabilities, this built-in functionality enhances and even improves the convenience. It also simplifies the process. With the ability to edit and update scheduled posts already available, the addition of direct scheduling makes TikTok Studio an even more powerful tool for creators and brands for managing social media updates.
With the recently wrapped Super Bowl comes a surge of social media attention, particularly focused on the highly anticipated commercials and how brands respond (with each 30-second ad spot costing around $8 million).
Poppi, a sparkling prebiotic soda brand, is facing backlash for its Super Bowl marketing strategy. The ad, entitled “Soda Thoughts”, starred influencers like Alix Earle, Jake Shane, and Rob Rausch. Even though the ad itself was great, the marketing campaign leading up to it now has faced some criticism.
Ahead of the event, the company gifted 32 influencers including Jake Shane, Rachel Sullivan, and Avery Woods each a $25,000 vending machine stocked with Poppi drinks, as an attempt to generate buzz. However, the campaign quickly sparked criticism over wastefulness and exclusivity. Instead of excitement, fans voiced frustration. They argued that the brand should prioritize accessibility over gifting expensive machines to already wealthy influencers and rethink their social media updates.
The controversy ignited a larger debate about influencer marketing tactics and budget allocation. In response, competitor Olipop seized the moment, sending free products to users who had criticized Poppi’s approach. This raises an important question: how will other brands adapt their influencer marketing strategies in light of this debate? We’re fizzing with excitement to see the social media updates on how brands will respond.
It looks like Meta CEO Mark Zuckerberg is making headlines once again. In February, Meta Platforms Inc. began notifying employees of mass layoffs, cutting thousands of jobs as the company cracks down on “low performers” and shifts its focus to AI dominance. Zuckerberg announced that Meta would reduce its workforce by 5%, specifically targeting those who “aren’t meeting expectations.” However, many employees were blindsided. Some, even those who had consistently exceeded expectations for years, expressed shock over their termination and discussed it on social media updates.
As Meta moves full speed ahead in the AI race, the company plans to spend $60-$65 billion on research and technology this year. This is a MASSIVE jump from the $39 billion spent in 2024.
That’s a wrap! See you next month. 👋
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