So we’ve survived another month of 2025, and we’ve got some great social media memes to show for it. Let’s dive into the biggest February 2025 social trends and what we can learn from them.
We predicted a half-time performance from Kendrick Lamar that would blow the internet’s collective mind, and we were right.
Almost every aspect of Kendrick’s show inspired viral videos, from his powerful political metaphors to his “Not Like Us” performance and his dancers’ choreography. And we can’t forget about his iconic flared jeans. Check out some of our favorite moments from TikTok below.
His viral performance also inspired a general trend across social platforms for more creators and brands to use his songs in their videos. The audio used by all the examples below was one of the big ones–and it’s kind of addictive to listen to.
Why it works: Staying on top of BIG pop culture moments is key to riding the wave of relevancy and engagement. Whether it was recreating the half-time show choreography or using a popular Kendrick song, creators and brands knew that taking advantage of this trending moment at its peak was a smart move for their content.
Creator To-Do: Keep an eye on 2025’s biggest pop culture events and be prepared to jump into the memes that will undoubtedly come out of them.
With over 1 million posts on TikTok, this next trend is set to be one of the biggest of the year. Users online took 5 Seconds of Summer’s song “She Looks So Perfect” and shared some of their…traumatizing backstories and personality traits. Take a look:
https://www.tiktok.com/@mikayla_ernst/photo/7462209920000216363
https://www.tiktok.com/@desipaddy/photo/7462663042615037216
It wasn’t long before brands (and Luke Hemmings from 5SOS himself) made their way into the meme.
Why it works: As humans, we love making light of our problems using humor on social media. Plus, this was a great opportunity for brands and influencers to show their cards and be more authentic.
Creator To-Do: Don’t overthink it. This trend is a reminder that sometimes all you need to participate in a trend is a simple video, text overlay, and willingness to be vulnerable.
Continuing the *authenticity* vibes from the previous meme, this next trending audio gave us glimpses into the more positive, comforting aspects of people’s lives.
*Sigh* Isn’t it nice to see some positivity around TikTok?
Why it works: While on the opposite side of the spectrum from the previous meme, this trend still gave a great opportunity for creators to show relatable aspects of their lives. Lighter on the drama, but still heavy on genuine connection.
Creator To-Do: You might get tired of hearing us say this, but… prioritize authenticity. We could’ve seen this trend working well for brands: another simple video setup and text overlay. “What my brain sounds like when I’m enjoying [insert your product here]” - you get the idea.
Not gonna lie, we’ve been quoting this one in real life too much this month. This meme uses a trending audio that says “Wow, what an offer. Let me sleep on it, though,” in a sarcastic way that reveals the actually not-so-great offers people would decline. Check it out:
Why it works: We’ll give you one guess of what we’re about to say. Yep! Authenticity. Any chance for creators and brands to share highly relatable tidbits like this is a success. Also, we think this one has evergreen potential–it’s not tied to a certain timely moment, it hasn’t been overly used yet, and it could still show you have your finger on the pulse of social trends.
Creator To-Do: Use your best judgment when participating in a trend. Is it a timely trend that will be over by the time you post it? Or is it an evergreen opportunity that you can still take advantage of? Either way, don’t wait too long before jumping in.
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