If the above meme feels too real, this blog post is for you. Being a social media manager means you wear many hats. From content creation to content analysis, your job is a whirlwind of multitasking and managing multiple priorities.
Thankfully, it’s 2024, and helpful tools powered by artificial intelligence are becoming the norm. Is AI transforming marketing as we know it? Coca-Cola seems to think so. If anything, it should be transforming the way to create content, complete tasks, and analyze insights. To help you know which tools you should be focused on, we’ve compiled a straight-to-the-point list.
Copy.ai is an AI-powered tool designed to assist social media managers in creating engaging and compelling content. The tool has a noticeable marketing-based focus, allowing users to generate various types of content, including ad copy, social media posts, blog content, and more, by simply providing a prompt.
An alternative to using ChatGPT, Copy.ai has some pretty unique features we’ve not seen elsewhere, including automated workflows, project templates categorized by industry, and much more.
Much like Google, “ChatGPT” is becoming its own verb, synonymous with seeking instant, intelligent answers and sparking engaging conversations effortlessly. Made by OpenAI, ChatGPT is an advanced AI platform that excels in natural language processing, designed to assist users across various tasks including conversation, content creation, and more.
Unlike Copy.ai, which focuses primarily on marketing content generation, ChatGPT offers a broader range of capabilities suited for interactive dialogue, answering questions, providing recommendations, and even creative writing.
MidJourney is an AI-powered image creation tool that makes generating stunning visuals a breeze. Using cutting-edge machine learning, it turns simple text prompts into detailed, captivating images. Whether you need realistic photos, abstract art, or anything in between, MidJourney can handle it all. It's like having a professional graphic designer at your fingertips. Plus, it doesn't just stop at making images—it can also enhance existing ones, transforming ordinary pictures into eye-catching masterpieces.
MidJourney is a game-changer for social media managers. With easy customizations that lets you experiment with different styles and themes, MidJourney ensures that your content always stands out and grabs attention.
Ever wish you had a silky-smooth voice to narrate your social media videos but lack the vocal chops or a recording studio? Enter Murf, the AI-powered voiceover tool that’s got your back. Murf transforms your text into natural-sounding speech with a wide variety of voices and languages. It's like having a professional voice actor on call, ready to bring your content to life. Just type your script, choose a voice, and let Murf work its magic.
Adding a polished voiceover can make your videos pop and grab attention. Whether you’re crafting promotional clips, how-tos, or snappy stories, Murf helps you create engaging, professional-quality content without the hassle.
Murf’s AI voice cloning technology raises concerns on privacy and security
Need a social media sidekick with serious AI chops? Publer is all about leveraging AI to streamline your social media creation/scheduling efforts, with text generation that crafts perfect captions, complete with emojis, in no time. Thanks to GPT-4 integration, Publer promises faster and more refined content generation, whipping up engaging captions and visuals in seconds.
Taking it a step further, Publer can even optimize one piece of content for multiple different social channels, languages, and audiences – helping you make the most of a single piece of content.
Brandwatch has been a leader in AI integration for several years now. Its advanced AI capabilities go beyond traditional analytics. It uses cutting-edge AI algorithms to analyze vast amounts of social media data in real-time, providing actionable insights into consumer sentiments, trends, and competitor activities. With Brandwatch, you can uncover hidden insights and trends that shape your brand strategy, all powered by sophisticated machine learning models.
The popular graphic design platform has been making strides in the AI space for the past year. While its text-to-image tool may not be as robust as other image-generation platforms, Canva’s accessibility makes its AI tools easy to use on the fly.
Some of our favorite AI tools for Canva include Magic Expand (used to expand images) and Magic Grab (used to separate an element in your design from the background).
Tool | Best For | Pricing |
---|---|---|
Copy.ai | Social media content creation, marketing-focused | Free, Pro: $36/month for five seats, Team: $186/month for 20 seats, Growth: $1,000/month for 75 seats, Scale: $3,000/month for 200 seats |
ChatGPT | Interactive dialogue, answering questions, creative writing | Free, Plus Plan: $20/month, Team Plan: $25 per person/month |
Midjourney | AI-powered image creation, visual content for social media | Basic Plan: $10/month, Standard Plan: $30/month, Pro Plan: $60/month, Mega Plan: $120/month |
Murf | AI-powered voiceovers for videos | Free version available, Creator Plan: $23/month, Business Plan: $79/month, Enterprise Plan: Must contact sales team for pricing |
Publer | Social media scheduling and text generation | Free version available, Professional Plan: $9.60/month, Business Plan: $16.80/month |
Brandwatch | Analyzing social media data for insights | Must request a demo and quote on Brandwatch’s website |
Canva | Graphic design with AI tools | Free version available, Canva Pro: $15/month, Canva Teams: $10 per person/month ($30/month minimum), Canva Enterprise: Must contact sales team for pricing |
Being a social media manager is both rewarding and challenging. Leveraging the right AI-powered tools can make a world of difference as you create content and optimize campaigns for your audiences.
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