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7 AI Tools For Social Media Managers in 2024

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Author
samuelstapp
Published
July 26, 2024
Relatable meme of a floating figure chasing a boy running down a hallway.

If the above meme feels too real, this blog post is for you. Being a social media manager means you wear many hats. From content creation to content analysis, your job is a whirlwind of multitasking and managing multiple priorities.


Thankfully, it’s 2024, and helpful tools powered by artificial intelligence are becoming the norm. Is AI transforming marketing as we know it? Coca-Cola seems to think so. If anything, it should be transforming the way to create content, complete tasks, and analyze insights. To help you know which tools you should be focused on, we’ve compiled a straight-to-the-point list.

Copy.ai

Copy.ai is an AI-powered tool designed to assist social media managers in creating engaging and compelling content. The tool has a noticeable marketing-based focus, allowing users to generate various types of content, including ad copy, social media posts, blog content, and more, by simply providing a prompt.

Screenshot of the general overlook of the Copy.ai tool.

An alternative to using ChatGPT, Copy.ai has some pretty unique features we’ve not seen elsewhere, including automated workflows, project templates categorized by industry, and much more.

Screenshot of the Copy.ai's Workflow Library.

Pros

  • Intuitive tools to analyze brand voice and learn key brand info
  • Different templates
  • Advanced automation features to save time

Cons

  • The free version is limited to 2,000 words across all projects
  • More geared towards marketing outputs, making it less versatile for broader uses
  • Pricier than competitors

Price

  • Free version available
  • Pro Plan: $36/month
  • Team Plan: $186/month
  • Growth Plan: $1,000/month
  • Scale Plan: $3,000/month

ChatGPT

Much like Google, “ChatGPT” is becoming its own verb, synonymous with seeking instant, intelligent answers and sparking engaging conversations effortlessly. Made by OpenAI, ChatGPT is an advanced AI platform that excels in natural language processing, designed to assist users across various tasks including conversation, content creation, and more.

Unlike Copy.ai, which focuses primarily on marketing content generation, ChatGPT offers a broader range of capabilities suited for interactive dialogue, answering questions, providing recommendations, and even creative writing.

Screenshot of a ChatGPT conversation.

Pros

  • Versatile application across diverse tasks, from customer support to creative writing
  • Continuously learning and improving based on user interactions
  • Extensive knowledge base, offering insights and information on a wide array of topics

Cons

  • Free version limited to text-based interactions.
  • May not always generate perfectly coherent responses, depending on the complexity of the query
  • Knowledge base has a cutoff date and may not include the most recent information or developments.

Price

  • Free version available
  • Plus Plan: $20/month
  • Team Plan $25 per person/month

Midjourney

MidJourney is an AI-powered image creation tool that makes generating stunning visuals a breeze. Using cutting-edge machine learning, it turns simple text prompts into detailed, captivating images. Whether you need realistic photos, abstract art, or anything in between, MidJourney can handle it all. It's like having a professional graphic designer at your fingertips. Plus, it doesn't just stop at making images—it can also enhance existing ones, transforming ordinary pictures into eye-catching masterpieces.

MidJourney is a game-changer for social media managers.  With easy customizations that lets you experiment with different styles and themes, MidJourney ensures that your content always stands out and grabs attention.

AI generated image of a dark, futuristic individual with high-tech headphones and mask.
Image taken from the public Midjourney feed

Pros

  • Extremely easy to use and experiment with
  • Easy to refine images with specific directions and tools
  • Output is high-quality

Cons

  • Only accessible through Discord, a communication platform popular for community building; users must join the MidJourney Discord community to use the service
  • Free trial no longer available
  • Image generations are available to the public
  • Midjourney boasts 11 full-time employees, making customer support difficult

Price

  • Basic Plan: $10/month
  • Standard Plan: $30/month
  • Pro Plan: $60/month
  • Mega Plan: $120/month

Murf

Ever wish you had a silky-smooth voice to narrate your social media videos but lack the vocal chops or a recording studio? Enter Murf, the AI-powered voiceover tool that’s got your back. Murf transforms your text into natural-sounding speech with a wide variety of voices and languages. It's like having a professional voice actor on call, ready to bring your content to life. Just type your script, choose a voice, and let Murf work its magic.

Colorful layout of wide variety of voice options from Murf.

Adding a polished voiceover can make your videos pop and grab attention. Whether you’re crafting promotional clips, how-tos, or snappy stories, Murf helps you create engaging, professional-quality content without the hassle.

Screenshot of Murf's rendering model workspace.

Pros

  • Over 120+ unique, realistic AI voices in 20+ languages to choose from
  • Ability to sync graphics, video, and music to voiceover
  • Users can manipulate pitch, speed, and intonation to fine-tweak voiceovers

Cons

  • Free version is more of a limited demo than an actual plan
  • Limited pitch customization options

Murf’s AI voice cloning technology raises concerns on privacy and security

Pricing

  • Free version available
  • Creator Plan: $23/month
  • Business Plan: $79/month
  • Enterprise Plan: Must contact sales team for pricing

Publer

Need a social media sidekick with serious AI chops? Publer is all about leveraging AI to streamline your social media creation/scheduling efforts, with text generation that crafts perfect captions, complete with emojis, in no time. Thanks to GPT-4 integration, Publer promises faster and more refined content generation, whipping up engaging captions and visuals in seconds. 

Taking it a step further, Publer can even optimize one piece of content for multiple different social channels, languages, and audiences – helping you make the most of a single piece of content.

Screenshot of textbox using Publer's AI Assist tool.

Pros

  • Text-to-image AI output
  • Plans are super affordable
  • Great for users who may be less-experiences

Cons

  • Provided content creation can seem limited
  • Limited analytic reporting within platform

Price

  • Free version available
  • Professional Plan: $9.60/month
  • Business Plan: $16.80/month

Brandwatch

Brandwatch has been a leader in AI integration for several years now. Its advanced AI capabilities go beyond traditional analytics. It uses cutting-edge AI algorithms to analyze vast amounts of social media data in real-time, providing actionable insights into consumer sentiments, trends, and competitor activities. With Brandwatch, you can uncover hidden insights and trends that shape your brand strategy, all powered by sophisticated machine learning models.

Text box showing Brandwatch's brand mentions content summary.

Pros

  • Text-to-image AI output
  • Plans are super affordable
  • Great for users who may be less-experiences

Cons

  • Vague pricing plans
  • More geared towards larger corporations

Price

  • Must request a demo and quote on Brandwatch’s website

Canva

The popular graphic design platform has been making strides in the AI space for the past year. While its text-to-image tool may not be as robust as other image-generation platforms, Canva’s accessibility makes its AI tools easy to use on the fly.

AI generated image of office supplies on desk.

Some of our favorite AI tools for Canva include Magic Expand (used to expand images) and Magic Grab (used to separate an element in your design from the background). 

Pros

  • Super intuitive AI tools
  • Limited knowledge needed to generate images
  • Text-to-video generation available

Cons

  • Majority of AI tools only available for premium users
  • AI output not as high quality as other platforms
  • Lack of customization options

Price

  • Free version available
  • Canva Pro: $15/month
  • Canva Teams: $10 per person/month ($30/month minimum)
  • Canva Enterprise: Must contact sales team for pricing
ToolBest ForPricing
Copy.aiSocial media content creation, marketing-focusedFree, Pro: $36/month for five seats, Team: $186/month for 20 seats, Growth: $1,000/month for 75 seats, Scale: $3,000/month for 200 seats
ChatGPTInteractive dialogue, answering questions, creative writingFree, Plus Plan: $20/month, Team Plan: $25 per person/month
MidjourneyAI-powered image creation, visual content for social mediaBasic Plan: $10/month, Standard Plan: $30/month, Pro Plan: $60/month, Mega Plan: $120/month
MurfAI-powered voiceovers for videosFree version available, Creator Plan: $23/month, Business Plan: $79/month, Enterprise Plan: Must contact sales team for pricing
PublerSocial media scheduling and text generationFree version available, Professional Plan: $9.60/month, Business Plan: $16.80/month
BrandwatchAnalyzing social media data for insightsMust request a demo and quote on Brandwatch’s website
CanvaGraphic design with AI toolsFree version available, Canva Pro: $15/month, Canva Teams: $10 per person/month ($30/month minimum), Canva Enterprise: Must contact sales team for pricing

To Conclude

Being a social media manager is both rewarding and challenging. Leveraging the right AI-powered tools can make a world of difference as you create content and optimize campaigns for your audiences. 
Looking for insight-driven marketing help for your brand? Shoot us a message today!

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