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The Anticipated BeReal Update

Anddd we knew we’d be here with a real update… BeReal has quickly caught the attention of other social media platforms and has taken the world by storm. From new features to trends and even celebrities taking notice, BeReal has definitely made its mark.

Wonder Where That Came From?

As you may have seen in our last BeReal blog post, we predicted the effect BeReal may have on other social media platforms, and they sure were quick with this one. TikTok, Instagram, and Snapchat have all introduced new concepts or features for their users that are all too familiar. 

TikTok Now

Making its way to the main panel, TikTok Now is a recently-added feature to the platform that calls for users to post in the next 3 minutes of the notification. And you already know where we’re going with this… Yep, you have to post your ‘Now’ to see what your friends have posted (sound familiar?)

TikTok Now Notification

Instagram’s Candid Challenge

Instagram users have been pushing for ‘Casual Instagram’ to make a comeback, but we’re not so sure IG understood the assignment. Instagram introduced ‘IG Candid Challenges,’ calling for users to capture and share a photo of what they’re doing at that moment, everyday at a different time, within 2 minutes of receiving the notification… We know, we know. Sounds like another platform we know! Shocker!

IG Candid Challenges Preview

Snapchat’s Dual Camera

This one might have actually done something… No push notifications, no time limit, just a new dual camera function added to a photo-heavy platform! Users can choose the ‘dual camera’ option when taking a photo on Snapchat and their phone will capture what’s happening through both the front and back camera lens! 

Snapchat Dual Camera

Being a Real Influence

Besides new features on our favorite social media platforms, BeReal has caught the attention of the public in other ways, too! 

Becoming a Meme

This has been one of our favorites: Twitter users have been replicating the concept of BeReal by creating memes. Instead of explaining them to you, we think these will speak louder than words. 

Celebrity Takeover

And finally, Real celebrities have even taken notice! Check out these amazing BeReals that some of our favorite celebrities have taken on their fans’ phones! 

Harry Styles on Stage
Niall Horan Out and About
Lewis Capaldi x2
Calvin Harris is Real

Brands Aren’t Being So Real

As of now, brands haven’t made their way onto BeReal. And honestly, we don’t know if they ever will! BeReal has been deemed a place for users to interact with their friends on a more personal level, and we’re not so sure brands have a place in this. 

However, that’s not to say it won’t happen one day. Brands usually find their way into a new trend one way or another. One thing’s for sure: brands can still create memes and reference BeReal on their other socials. And for now, that works!

As for us, we love a good BeReal moment. Even some of our team is on the platform! Check out Lauren Kelley, our Co-founder, talking about the rise of BeReal on FOX 2 Detroit.

To keep up with the latest trends in social media, follow us! More blog posts are in our drafts and just waiting to be read by you.