Now that you're there, you may be asking yourself: where do I go from here? How do I grow my business with Pinterest?
Remember that Pinterest is more of a search engine than a social media platform like TikTok or Instagram. Users come to Pinterest to discover new products, recipes, and ideas, rather than purely for socialization or entertainment. So, it's important to make your Pins as searchable and clear as possible.
Top Tips for Pin Creation
Use SEO in Pin Titles
Use important, searchable keywords in the titles for all your Pins! Pinterest is a search engine--make things easy to find.
Text is Best
Your text and Pin titles should be central in your visuals. Overlay the title in a large, attractive font over an eye-catching background or image.
Strong Images and Brand Visuals
Have a strong visual brand on Pinterest: keep fonts, colors, tone, and images cohesive across your Pins.
Clear Board Descriptions
When you create Boards, have a clear and concise description of what the Board will include. Pinners are planners, so help them plan.
Quality over Quantity
Pins circulate on Pinterest and have a long shelf-life. It is better to produce fewer, but higher-quality posts on Pinterest, rather than flood your audience.
Use Hashtags
We'll say it again: Pinterest is a search engine. Use relevant and branded hashtags for all your Pins! Tap into trending conversations, categories, and topics.
Solve People's Problems
Present simple, easy-to-achieve solutions to common problems with your Pins: what to buy, what to cook, how to dress, how to decorate, or how to clean, for example.
IGTV and Video
Repurpose video content from Instagram and Youtube by sharing it natively through Pinterest.
How to Sell on Pinterest
Influencer Campaigns
Partner with active Pinners and have them feature your products.
Shop the Look
A hugely useful feature on Pinterest of which you should take full advantage! If you have any product to sell--food, clothing, housewares, accessories--make them easy to buy by linking directly to them in your Pins.
List Items as Individual Pins
Share your complete catalog of items as individual pins on Pinterest. When you use Pinterest's Shop the Look feature, Pinterest will use its AI to correctly match each image in the photo with an image from your catalog.
Claim All Accounts
Claim your website, Instagram, Youtube, and other social media accounts on Pinterest, and let your accounts grow synergistically. It will dramatically improve your analytics as well, as Pinterest tracks engagement of Instagram content shared to Pinners' boards!
