5 Ways YouTube Shorts Can Grow Your YouTube channel.

Do you ever feel like your YouTube channel is stuck in a virtual traffic jam, with no hope of ever reaching its destination? You're posting quality content, but you get the same pity comments from friends and family members on every video.

Smartphone with YouTube Shorts loading.

Well, worry not, because in this blog post, we're going to be exploring YouTube Shorts and how they can help you break free from the gridlock and accelerate your channel's growth. YouTube Shorts are short-form, vertical video content that resembles and rivals Instagram Reels and TikTok.

Reach New Audiences

Utilizing YouTube Shorts will unlock a whole new demographic of viewers - one that still values quality, but appreciates short-form and highly consistent content.

Since Shorts are easy to consume, the content reach is significantly different from regular, long-form YouTube videos. Additionally, shorter-form content has a higher tendency to be shared, helping to attract new viewers to your channel. With YouTube Shorts, you no longer have to rely on the YouTube search bar for people to find your content. In fact, according to Pierce Vellucci, A YouTube Product Manager, Shorts get recommended based on a user's watch history and their engagement with different accounts.

Promote Regular Channel Content

YouTube Shorts is a great tool to promote your regular channel content. Think of YouTube Shorts as a teaser trailer for your longer-form content.

Let's say you're a fitness influencer with a YouTube channel. You could create a 30-second Short that highlights one specific exercise or move, with a call-to-action (CTA) encouraging viewers to check out your longer workout videos for a full routine. Additionally, you could include a CTA asking viewers to subscribe to your channel for more fitness content, helping to grow your audience and brand.

Repurpose Regular Channel Content

Any time you post a long-form video on your YouTube channel, it's an opportunity for you to repurpose that content into shorter-form bits for YouTube Shorts. You can take a snippet or highlight from your longer video and create a short clip that showcases the most exciting or interesting part. This could be a key point you made, a funny moment, or a visually stunning shot. Here an example of long-form content being repurposed into a Short from Wired:

It's double the exposure for the price of one! What a deal, right? Plus, it gives new audiences on YouTube Shorts a taste of what your long-form videos are like.

Easily Jump on Trends

Following trends plays a huge role in growing your following on social media, and utilizing YouTube Shorts is a great way to do just that. When you participate in popular trends, you increase the likelihood of your content being shared and discovered by more people. By keeping up with the latest trends, you can showcase your brand's personality and creativity, while also building your audience and establishing yourself as a relevant creator in your niche.

But why do you need YouTube Shorts to do this? Well, as you probably already know, producing long-form YouTube videos often takes time and planning. Trends on social media sometimes live and die in just a few days. Because YouTube Shorts are easy to make and can be less-polished, it lends itself better to following trends in a timely manner.

Grow Monetization Opportunities

For creators, any new opportunity to make money on social media is good news. YouTube finally introduced monetization options for Shorts earlier this year through the YouTube Partner Program. By enabling ads to appear in-between their videos, creators can earn revenue from their Shorts content and boost their income stream. This is just one more way to bring in a few extra dollars on top of the revenue your channel might already be gaining.

Need help growing your social media presence? We're good at that. Shoot us a message today!

The Best Podcasting Microphones for Every Budget

Casey Wright

January 2023

If you're a podcaster, streamer, gamer, or content creator of any kind, picking the right microphone is very important. With the recent rise of individuals podcasting and live streaming, more and more people are looking to begin their own production with little to no knowledge about what they need to thrive. 

Here are the top 5 microphones to get you started:

Blue Yeti 

Price: $99.00 (avg.)

blue yeti podcasting microphone

πŸ”Œ Connection: USB

🎀 Type: Condenser

πŸ‘ Pros:Β 

πŸ‘Ž Cons:Β 

A Blue Yeti is a USB-powered microphone that comes with 4 different pattern settings and a desk stand. This budget mic was built for podcasting and is a popular choice in the podcasting, gaming, and streaming communities. From the look, to the USB Connectivity, all the way down to the internal hardware, this microphone makes for a great desktop audio device with a wide range of uses.

Blue has a reputation for developing high-quality microphones for podcasting, videos, and even music. They're affordable, use quality parts, and for the most part are pretty simple to use.

At the end of the day, it's important to remember that as a USB microphone, the Blue Yeti will have some limitations. However, even the base version is packed with features that produce decent sound quality, which is hard to complain about with the price tag.

Buy it here.

HyperX QuadCast S

Price: $159.00

HyperX QuadCast S microphone

πŸ”Œ Connection: USB

🎀 Type: Condenser

πŸ‘ Pros:Β 

πŸ‘Ž Cons:Β 

The HyperX Quadcast S is an ultra-credible USB mic that is comparable to other microphones around the $200 price range. The microphone records 48kHz/16-bit audio and has three 14mm condensers, which provides enough data for post-production if you want to go that route. Despite its technical limitations, it can effectively record a podcast, live-stream, or other musical needs just short of a professional recording. The HyperX QuadCast is very easy to set up yet a little difficult to get the audio exactly right.

As great as this microphone is, the QuadCast S has one glaring issue that might be a dealbreaker. HyperX's software to control the microphone called Ngenuity is not available on Mac devices. This means you can't customize the RGB lighting when using the QuadCast S with your Mac, so you're stuck with the rotating rainbow pattern. 

While it isn't the cheapest or most expensive microphone out there with most of the same features, the QuadCast S is a solid choice for anyone looking for a multi-purpose USB microphone.

Buy it here.

Shure MV7 

Price: $224.00

Shure MV7 microphone

πŸ”Œ Connection: USB or XLR

🎀 Type: Dynamic

πŸ‘ Pros:Β 

πŸ‘Ž Cons:Β 

The Shure MV7 is a great dynamic microphone for those looking to podcast and stream. Its hybrid USB and XLR connectivity allows users to keep it simple or utilize more advanced options. The "natural" tone doesn't add any sort of boost, leaving your audio in a raw state that's better suited for conversations or anyone who prefers to clean up audio in post-production processes. 

The MV7 can act as its own interface when connected directly to a computer or iOS device. This interface is impressive when it comes to modern features that are controllable both on the mic and with the ShurePlus Motiv desk-top app. There is also an auto-leveling mode which allows the microphone to mix your level in real-time. Preferences like near or far mode allow you to adapt the mic to suit your recording style, with saveable presets, so you can be comfortable and know this is working to record you accurately. It is not the cheapest microphone on the market, but the quality and features definitely live up to what you pay for.

Buy it here.

Shure SM7B

Price: $359.00

Shure SM7B microphone

πŸ”Œ Connection: XLR

🎀 Type: Dynamic

πŸ‘ Pros:Β 

πŸ‘Ž Cons:Β 

The SM7B is a testament to Shure's attention to detail, high and long-lasting quality, and top-notch construction. The mic is XLR with a detachable close-talk windscreen, internal shock mount, and toggle switches on the back panel with a graphic display of the setting. Many professional hosts and podcasters such as Alex Cooper from the Call Me Daddy podcast and Hasan Abi from his daily political live-streams on Twitch utilize this top-of-the-market microphone. 

The large diaphragm and housing are designed for an extended low-end and wide frequency response as well as loud bursts of sound. The heart-shaped cardioid polar pattern is impervious to background noise and is forgiving when it comes to precise mic placement. If the Shure SM7B is in your budget, I can guarantee you will not be disappointed.

Buy it here.

Electro-Voice RE20

Price: $449.00

Electro-Voice RE20 microphone

πŸ”Œ Connection: XLR

🎀 Type: Dynamic

πŸ‘ Pros:Β 

πŸ‘Ž Cons:Β 

The Electro-Voice RE20 is an industry standard dynamic broadcast microphone that offers maximum background rejection without sacrificing the quality and tone of the voice. It was originally developed to compete with the rising number of condensers being found within every recording studio, and the level of performance is outstanding. 

The RE20 is considered the industry standard for audio equipment and surpasses many other broadcast mics when it comes to signal quality. The downside is the mic is more expensive than any others on this list and may require other pieces of equipment, such as preamp to be on par to get the best of it. Whether you are in the world of podcasting, streaming or the music industry, look no further than the RE20 because this mic is truly one of the best out there.

Buy it here.

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Gift Guide for Social Media Lovers

Let me guess. You have a friend that is OBSESSED with social media. They ALWAYS have to be on their phone and constantly take pictures wherever you go because if it's not on instagram, it didn't happen. Or maybe they are persistently on the lookout for the best lighting (SPOILER ALERT: It's golden hour!)

While it may seem difficult to find the perfect gift for your aspiring influencer, never fear, because we have your shopping list ready to go!

Here are some of the perfect gifts for the social media #obsessed person in your life!

Pocket-Sized Smartphone Printer 

Price: $79.00

Connect the Smartphone Printer to your phone via Bluetooth and you can print your latest ˜grammable moments within seconds after you've taken the photo. The App allows you to print and share photos with family & friends and allows you to add fun frames & filters to your photos.

Buy it here.

PopSockets 

Price: $9.99

PopSockets are some of the best and most popular phone grips out there. It keeps your phone stable and steady, so you can take all the photos and videos you need without it slipping out of my hands. Not to mention the hundreds of designs to choose from. This gift is both useful and adds personality to your digital device.

Buy it here.

DJI Phone Stabilizer

Price: $129.00

Say goodbye to shaky footage and blurry photos with this stabilizing gimbal! While the price tag might be a little high, this intelligent gimbal is lightweight, compact and worth every penny. Simply unfold to start filming smooth dynamic footage. This device has dozens of intelligent features at your fingertips, including ShotGuides to help capture the scenario you're in or creative features like Timelapse. Whether you're a vlogger or a mom watching her kids soccer game, this gift is a game changer!

Buy it here.

Social Media Cookie Cutter Set 

$7.20

Turn your desserts into the next social media sensation! These adorable cookie cutters are the perfect gift for lovers of baking and social media. 

Buy it here.

Fujifilm instax mini

$145.95

Looking for a nostalgic way to capture memories? This adorable Polaroid-like camera takes pictures of you and your friends and immediately prints them out. Within 5 minutes you'll have a stack of memories just waiting to be added to your scrapbook or bedroom wall.

Buy it here.

#HASHTAGIT Party Game 

$29.99

This game is guaranteed to be a hit for any social media OBSESSED person in your life. #HashtagIt is the hilarious party game of tagging photos with outrageous, quirky (and sometimes inappropriate!) hashtags! Each round begins with a completely ridiculous photo. Play the best #HashtagIt caption from the cards in your hand. Be voted the best Hashtag and win the Photo. We recommend gifting this one to the 18+ people in your life!

Buy it here.

Portable Charger 

$28.79 

How many times have you been out in the world and could not find a place to charge your phone? How many times has your battery died because of it? This battery pack is the perfect gift for anyone and an absolute necessity for those who are constantly on their phone.

Buy it here.

Ring Light

$59.99

Every social media star knows that the most important thing in the world for a perfect TikTok or selfie is great lighting, but depending on where you live or what time of day you're filming, finding the ideal lighting can be really difficult. Having a ring light with multiple types of lighting is the perfect man-made solution for fighting mother nature.

Buy it here.

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