Many brands still underestimate the power of TikTok’s search function and its potential for Search Engine Marketing (SEM).
Many brands still underestimate the power of TikTok’s search function and its potential for Search Engine Marketing (SEM).
August 2024 has been a dynamic month, with the Summer Olympics in Paris taking center stage and sparking a fresh wave of social media trends. Alongside the global spectacle, we’ve seen a rise in unlikely micro trends and the subtle shift as summer transitions into fall. Trends can offer marketers and brands on social media […]
If you haven’t gotten hooked on watching BookTok videos yet, you’re really missing out. Whether you’re a book lover or not, you should be keeping an eye on it. There are some valuable lessons we can all learn from BookTok’s successes and how brands have embraced the trend in their marketing strategies.
We’ve compiled the latest and greatest social media updates from July to ensure you’re always in the know. From TikTok’s AI chatbot to YouTube’s new social engagement features, let’s dive into the latest social media news from the past month.
Spend just a few minutes on TikTok, and you will inevitably be served with something to buy on your FYP. Between live shopping feeds and the infamous orange shopping cart button for TikTok Shop, it’s nearly impossible to avoid. Love ‘em or hate ‘em, these videos are making creators (and TikTok!) a ton of profits. […]
Influencer marketing has become a cornerstone of many brands’ digital strategies, but how do you know if it’s working? Let’s explore the key metrics and methods for measuring the success of influencer campaigns, which will help you optimize your marketing efforts.
Still wondering if TikTok is worth your brand’s attention? We’re jumping into the key points from the latest Rival IQ report and how you can use them to analyze your own TikTok metrics.
We’re just one year out from the 10th anniversary of the landmark Supreme Court decision that legalized same-sex marriage in the United States. Take a journey with us to explore how Pride Month marketing has evolved over the years.
