If you think TikTok is just another playground for Gen Z, you’re right. Once upon a time, this app was known as a hotspot for dance challenges and lip-syncing videos, but (depending on your FYP) we’ve definitely skipped a few chapters. Big brands are now kicking it into high gear and getting on Gen Z’s […]
In this blog post, we’re giving you a handy-dandy guide (you’re welcome!) to know when and how to address holidays and cultural moments on your social media.
With TikTok's rapid growth and the countless videos uploaded daily, one question remains: Does video length matter? Is a short, snappy clip more effective than a longer, more detailed one?
With platforms constantly tweaking their layouts and features, it’s time to get your posts in shape. Let’s dive into the latest social media post size updates and best practices for Instagram, LinkedIn, and TikTok.
Many brands still underestimate the power of TikTok’s search function and its potential for Search Engine Marketing (SEM).
August 2024 has been a dynamic month, with the Summer Olympics in Paris taking center stage and sparking a fresh wave of social media trends. Alongside the global spectacle, we've seen a rise in unlikely micro trends and the subtle shift as summer transitions into fall. Trends can offer marketers and brands on social media […]
If you haven’t gotten hooked on watching BookTok videos yet, you’re really missing out. Whether you’re a book lover or not, you should be keeping an eye on it. There are some valuable lessons we can all learn from BookTok's successes and how brands have embraced the trend in their marketing strategies.
We’ve compiled the latest and greatest social media updates from July to ensure you’re always in the know. From TikTok’s AI chatbot to YouTube’s new social engagement features, let’s dive into the latest social media news from the past month.
