Stats indicate that engaging with politics on social media can increase engagement with your brand–but your brand values, what one may consider political or not, and target audiences are all important to consider first.
Stats indicate that engaging with politics on social media can increase engagement with your brand–but your brand values, what one may consider political or not, and target audiences are all important to consider first.
The Black Lives Matter and Stop Asian Hate movements, the ongoing Israel/Palestine conflict, reproductive rights, and LGBTQ+ legistlation have found footing and support on the digital plains of social media. Activists are taking over the digital space to cultivate awareness, organize protests, and hold individuals and businesses accountable. So what does this social media activism mean for businesses?
