In a world where consumers are bombarded with endless content, how do brands ensure they truly connect with their audience? The answer lies in understanding and speaking their love language. In 2025, it’s no longer enough to simply sell a product or service; brands must cultivate emotional connections, making their customers feel valued and understood. […]
As we move into February, it’s time to recap the latest social media updates and news from January (spoiler: there’s A LOT to cover). 🫣 1. The Ongoing TikTok Saga If you thought January was off to a quiet start, TikTok had other plans. On January 19, a Senate-approved bill went into effect that banned […]
We're excited to welcome Kaija to the team, and what better way to do that than with a Q&A?
As we move into December, it’s time to dive into the latest social media updates from November, so here’s an early present for you: A Brief Summary of Social Media Updates and News from November 2024: 1. Say goodbye to following hashtags on Instagram. It’s official: Instagram will remove the option to follow specific hashtags […]
If you think TikTok is just another playground for Gen Z, you’re right. Once upon a time, this app was known as a hotspot for dance challenges and lip-syncing videos, but (depending on your FYP) we’ve definitely skipped a few chapters. Big brands are now kicking it into high gear and getting on Gen Z’s […]
Hey there, social media strategists! If you’re like many brands, you’ve probably been caught in the cycle of overselling on social media. While turning every post into a sales pitch is tempting, it’s time to rethink that approach. Keep reading to learn why dialing down the hard sell can be a game-changer for building genuine […]
With TikTok's rapid growth and the countless videos uploaded daily, one question remains: Does video length matter? Is a short, snappy clip more effective than a longer, more detailed one?
Keeping up with social media’s rapid changes can feel like a full-time job, but we’ve gathered the latest updates from September so you don’t have to. From TikTok’s “Thoughts” feature to a new app filled with AI bot followers, here’s the latest social media news.
