Influencer marketing has dominated the digital landscape for years. Brands have poured millions into influencer partnerships, capitalizing on the ability to reach millions of engaged followers and drive sales. But, as we move into 2025, there’s a growing shift in how consumers engage with influencers and their recommendations. The rise of underconsumption core and de-influencing […]
With over a third of young consumers using it to discover brands (Wordtracker), understanding Instagram SEO isn’t optional – it’s your secret weapon. This guide breaks down what Instagram SEO is, why it matters, and how to master it confidently.
So, you’ve put in the hard work, created a fantastic online course, and now you’re ready to share it with the world. But how do you make sure it gets the attention it deserves? A place to start is on social media. With the right approach, social media can be your best friend in marketing […]
Instagram is one of the most powerful platforms for connecting with your audience, but with so many brands posting daily, how do you stand out? Whether you’re looking to increase likes, comments, shares, or follows, the secret to boosting engagement is creating posts that resonate with your audience, spark conversations, and encourage interaction. But don't […]
With its focus on sharing engaging images and dynamic video content, food and drink brands have a smorgasbord of opportunities to tantalize taste buds and captivate audiences on Instagram. But how do you stand out in a sea of avocado toasts and artisanal lattes? Fear not, folks in the restaurant and CPG industries, for here […]
In a world where consumers are bombarded with endless content, how do brands ensure they truly connect with their audience? The answer lies in understanding and speaking their love language. In 2025, it’s no longer enough to simply sell a product or service; brands must cultivate emotional connections, making their customers feel valued and understood. […]
As we move into February, it’s time to recap the latest social media updates and news from January (spoiler: there’s A LOT to cover). 🫣 1. The Ongoing TikTok Saga If you thought January was off to a quiet start, TikTok had other plans. On January 19, a Senate-approved bill went into effect that banned […]
We're excited to welcome Kaija to the team, and what better way to do that than with a Q&A?
