We examined which social media platforms have delivered the best return on investment (ROI)—Facebook, Instagram, TikTok, LinkedIn, or YouTube?
We examined which social media platforms have delivered the best return on investment (ROI)—Facebook, Instagram, TikTok, LinkedIn, or YouTube?
Not all data tells the full story. Discover five common signs your social analytics might be giving you the wrong insights—and what to do about it.
As we reach the midpoint of 2025, this makes it an ideal time to explore two of the most effective content types based on recent performance trends: Reels and carousels. Are Reels or carousels better for reach?
Let's take a look at the 2025 Instagram benchmarks by industry and what they reveal about the platform.
Comparing your social media performance to industry benchmarks isn't always reliable. Here's how to create your own benchmarks for better analytics reporting.
In this Random Labs experiment: Do reels perform better with original audio or added trending sounds?
Can the simple act of showing a face in a post actually boost post performance? We explored the impact this basic human element has across various platforms.
With TikTok's rapid growth and the countless videos uploaded daily, one question remains: Does video length matter? Is a short, snappy clip more effective than a longer, more detailed one?
