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Tag: social media analytics

November 11, 2024
Random Labs: Do Faces Boost Social Media Post Performance?

Can the simple act of showing a face in a post actually boost post performance? We explored the impact this basic human element has across various platforms.

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October 14, 2024
Random Labs: Does Video Length on TikTok Matter?

With TikTok's rapid growth and the countless videos uploaded daily, one question remains: Does video length matter? Is a short, snappy clip more effective than a longer, more detailed one? 

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August 12, 2024
Is X Premium Worth Paying For?

If you're a social media enthusiast like us, you’ve likely noticed some changes involving X and its subscription services. Although the platform has consistently hinted at various premium services since Elon Musk acquired it a few years ago, a covert update to restrict basic access to your page's analytics took effect in mid-June.

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July 8, 2024
Here Are The Latest TikTok Benchmarks for 2024

Still wondering if TikTok is worth your brand's attention? We’re jumping into the key points from the latest Rival IQ report and how you can use them to analyze your own TikTok metrics.

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October 2, 2023
Why Building Photos Go Viral: A Random Social Media Study

As social media data junkies, our team at Random loves to explore the reasons why some of our social media posts perform better than others. The topic at hand? Why photos of buildings (that's right, buildings) tend to perform higher than other photos on social media. The Building Blocks In the ever-evolving landscape of content […]

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October 25, 2022
What Social Media Analytics Tool Should I Use?

So you've created your social media strategy, posted your content, and engaged with followers. What's left? Perhaps the most important part: analytics. Join us as we break down some of the most popular analytics tools and whether or not they're worth your time.

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