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Tag: social media analytics

July 8, 2024
Here Are The Latest TikTok Benchmarks for 2024

Still wondering if TikTok is worth your brand’s attention? We’re jumping into the key points from the latest Rival IQ report and how you can use them to analyze your own TikTok metrics.

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October 2, 2023
Why Building Photos Go Viral: A Random Social Media Study

As social media data junkies, our team at Random loves to explore the reasons why some of our social media posts perform better than others. The topic at hand? Why photos of buildings (that’s right, buildings) tend to perform higher than other photos on social media. The Building Blocks In the ever-evolving landscape of content […]

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October 25, 2022
What Social Media Analytics Tool Should I Use?

So you’ve created your social media strategy, posted your content, and engaged with followers. What’s left? Perhaps the most important part: analytics. Join us as we break down some of the most popular analytics tools and whether or not they’re worth your time.

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